Life Coach Salary in California Revealed

Ever wondered what the average life coach salary in California is? A life coach’s salary varies from setting to setting. Life coaches employed by business organisations are often paid differently than those in private coaching practice or those in academic coaching. Life coach pay has evolved over the last two-plus decades and can be significantly different depending upon  various factors like the coach’s experience, specialization, and seniority level in the field of coaching. The information in this article is a general picture regarding life coach compensation in California.

Coaching Trends and the Average Life Coach Salary in California

According to Marketdata, a market research firm, the total U.S. life coaching market was worth $1.08 billion in 2017, up 6.5% from the prior year. The demand for coaches is trending upwards and the industry is expected to grow 5.4% annually to $1.38 billion by 2022.

In California, life coaching has become a big business. Most clients seek guidance for their career, for starting a business, improving their skills, and getting more organized in life. People who are looking to increase their confidence and improve their health also use life coaches. 

Despite the promising statistics, the whole world was shaken by Covid-19 last year and the coaching industry wasn’t spared. According to a recent report by the Coaching Federation, Covid-19 and the Coaching Industry, 49% of coaches reported reduced income during the pandemic.

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But the good news is that, as people become more conscious about their health, the demand for health coaches will rise. In fact, 60% of Americans want health coaching but 80% of them have never had it offered to them, according to some surveys conducted by MarketData. And the health coaching market is expected to grow by at least $1.7 billion, or at a 5.4 percent annual pace, by 2022. This presents a huge opportunity for health life coaches. 

So, what does a life coach’s salary in California look like on average?

According to figures by, the average life coach salary in California is $105,000 per year or an equivalent hourly rate of $50. An entry-level and junior level life coach (with 0-3 years of experience) earns an average salary of $25,000 per year while a mid-level life coach (with 4-8 years of experience) can earn an average salary of $40-$50 per hour. On the other hand, top-level life coaches (with 10+ years of experience) can earn $95 per hour (or even more).

Final Thoughts

A life coaching career can be very rewarding and there is potential for making a good salary. If you have passion and you grow your life coaching practice, financial opportunities are endless. Although there are virtually no barriers to entry to the coaching industry and no degree or certification is needed, the right professional credentials are of the utmost importance when it comes to presenting yourself as a coach with credibility.

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