How to start a life coaching business from your home office is often searched on google. For a new life coach starting out, it is easy to get overwhelmed with all the information found online. To help you out, I have compiled a list of tips on how to get started building your life coaching business. I hope you find it helpful!
About Life Coaching
The definition of Coaching according to the International Coach Federation is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
The demand for life coaches has grown significantly in recent years as a result of the tremendous emphasis that society is currently placing on self-improvement and personal growth. As of January 2020, the average annual salary of a professional life coach in the United States is $60, 464 according to ZipRecruiter. However, be aware that the life coach’s salary depends on a few factors such as geographical location, level of experience and training, etc.
How to Start Life Coaching: Tips on Getting Started
Below are proven strategies that have worked for several professional life coaches; I tried a few of them myself when starting out and it works.
1. Choose a niche – Yes, you are a life coach, but you can also specialize in other areas of coaching such as relationship coaching, health coaching, career coaching, etc. When you choose a niche based on your previous work, life experiences or skills, you will be able to reach out to a wider client base.
2. Get Trained – The coaching field remains unregulated at this time and so as a result, no formal training or certification is required, but it is strongly recommended if you intend to stand out to prospective clients. Your clients will prefer to work with a professional; someone who is trained in strategies and skills to effectively help them. There are dozens of life coach training and certification programs in the United States.
3. Setting up your business – Firstly, you need a name for your business. Some coaches employ their personal name while others use names that define the services they offer or their belief system. You then need to get a business license. Before obtaining a business license, you have to decide on the business structure ( LLC, Sole Proprietorship etc). If you are unsure of what type of business structure to use, it is best to consult with a Business Coach or Accountant.
4. Setting up your home office – Fostering the ideal work environment to meet with your clients is very crucial to the success of your business. For your phone and video conferencing coaching sessions in your home office, you will require a comfortable space, free of distractions. A few ideas people have come up with are:
• Using the basement (if you have one)
• Setting up a structure like a shed with a window and insulation somewhere on your property.
• Designate a room in your home that is far away from heavy traffic areas like the kitchen.
• Convert your garage into a home office (proper insulation) with a window and an actual door on the side of the garage (private entrance).
5. Use of proper equipment – The right equipment and materials are needed to work effectively in your home office. The typical items needed include your desktop or laptop, noise-canceling headset, your cell phone or landline phone software programs to record and store your calls, video conferencing apps and a strong internet connection for your video conferencing online meetings.
6. Launch a website – Attract prospective clients with content that is relevant and valuable on your website. Design and effective business site.
7. Marketing – The most effective way to engage coaching clients is to go where your prospective clients and audience frequently go, and that is mostly online. You can do so using various avenues like social media platforms (Facebook, LinkedIn). In your community, visit your local chamber of commerce, spread the word through word of mouth (friends, neighbors, your church groups, etc.). Before you market your services, you must, first of all, decide on your target clients and then set out to find them. Another way to establish your client base is by organizing seminars to promote awareness about life coaching and what it can offer them.
Starting a life coaching business from home is cost-effective and flexible especially for the coaches with active family lives. It affords you the time to spend with your loved ones. I hope you find the tips on how to start life coaching businesses in this article valuable as you work towards setting up your life coaching business.
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“Margaret K. Olubiyi
Writer, Coaches Training Blog community”