Stuck in a business rut and wondering how to get coaching clients? Have you tried all the usual methods of increasing your client base? Have you tried Internet marketing, public speaking, print ads, and more Internet marketing? Those methods work and have been used by many successful coaches as part of a long-term strategy. However, there comes a time that successful entrepreneurs need to seek out fresh methods to pump up their business and get a new client, or two, or three, or more!. Answering the question, “how to get a coaching client?” may not be as difficult as you think.
How to Get Coaching Clients: Two Short-Term Strategies
There are two successful strategies that work well to obtain new customers for your successful mentoring business. Once you try these two strategies, you won’t need to worry about how to get coaching clients.
The first strategy will cost you some time, but no money. Do you have any charities or non-profit organizations to which you donate? If so, consider donating your services as a coach to a few of these organizations. Most directors or presidents of non-profit organizations will jump at the chance to get quality mentoring at no cost. By donating services for a specified period of time, you will basically be offering an evaluation period to these organizations. Once they see how valuable your service is, many of them will sign up to continue your service. Free offers will lead to more clients and more money.
Another method that works to pump up your business is to have a party and invite executives, managers, and other business professionals who would be interested in your services. The party can be catered, or a wine and cheese event, or any other type of party that will impress potential customers. You can also host the bar, but that will add a sizable amount of money to the cost. This method will cost you money and time, but it will be money well-spent when the prospects start rolling in. A well-attended party means more customers and more money.
A Bad Economy Means Good Times for Coaches
If you are worried about how to get coaching clients in these dreadful economic times, don’t fret, it may be easier than you think. In tough economic times, many people and businesses struggle. However, the coaching business thrives. Because competition is fierce in a difficult economy, everyone is seeking an edge when it comes to their business. That’s why it is imperative that you get off your butt and start applying some short-term marketing strategies like the two outlined above. While others are crying in their coffee about the economy and watching the stock market go up and down like a roller coaster, you should start prospecting for new customers. The more prospecting you do, the more new clients you will get to sign on the dotted line.
Stop wondering how to get coaching clients and get out and do it. By applying both short-term and long-term strategies, you will gain a significant edge on the competition. That marketing edge will get you more customers. More customers means what? Yes, that’s right, it means more money!
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