Running a consulting business is about more than just coaching – it pays to have a thorough understanding of marketing for consultants. Here are a few of the best strategies.

Marketing for Consultants 101

Knowing the basics about marketing and promotion is crucial to the success of any business. Many coaches and consultants forget this fact – they only think about the professional services they offer and sometimes ignore that what they have is a product that needs marketing.

So – learn the basics, have some simple strategies ready to go when you open your practice, and assess how each marketing strategy works (or doesn’t work).

6 Effective Marketing Strategies for Consultants

Website

Marketing for consulting and coaching services in the 21st century really begins online. You need a professional website with easy-to-understand information about your services and the type of consulting you do. You should have links to valuable information, reviews, and ways to access your services.

Social Media

Marketing for consultants in the digital age is heavily concentrated on social media. Knowing how to effectively use Facebook, Twitter, Pinterest, and other sites will give you a competitive advantage on the consultants who stay old school in their marketing efforts.

Build an Email List

Your online existence is not complete without an email list. You can gather this through your website, the use of social media, blogging, guest blogging, and more. Your email list can be used to send out valuable free information and to promote your services.

Go Old School and Actually talk to People

Though an online presence is absolutely essential to success today, there is still room for old school methods. One of those methods is to get out and speak to groups about consulting. You can speak for free to community organizations, city associations, and just about any group who will let you stand up at a podium and speak to their members. This may eventually lead to paid speaking engagements, but even speaking for free will get your name out to many people across a broad spectrum of groups.

Relationships Matter

Though consulting can seem like an isolated profession, it is important to make connections and build relationships with other coaches and consultants. Marketing for consultants also includes referrals from other professionals – it’s free, provides quality referrals, and improves your reputation within the industry. Network by going to seminars, conventions, and professional association meetings. Shake hands, hand out business cards, share a dinner or drinks, and generally make new professional acquaintances.

Alternate Stream of Income

One of the best ways for consultants and coaches to boost their income is to create other products, such as books, DVDs, workbooks, seminars, and more. Not only does this help you create additional sources of income, these products also promote your consulting expertise. No primer on marketing for consultants would be complete without a section on additional products and alternate streams of income – they provide a double boost to your consulting practice!

By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community