A lot of coaches wonder what they have to do to get people to pay their coaching fees. Coaching is not a tangible commodity. In fact, one of my friends and mentors says we are in the business of selling, “Unicorns and Rainbows.” Personally, it’s hard to imagine anyone paying fees for a dream. But they will if they believe the coaching they receive will turn their dreams into a reality.

Paying Coaching Fees Doesn’t Guarantee Results

This is often the most difficult part of the coaching enrollment process. Enrolling in coaching does not guarantee success. People are people, and if someone really wants to sabotage their life they can also sabotage their coaching process.

How Do You Help Your Clients Get The Most Bang For Their Buck?.

1. Make sure you are upfront with your coaching clients regarding their responsibility in the coaching relationship. Your clients must agree to be open to the coaching. Even when they don’t agree, to at least consider looking at their situation from a different view.
2. Have your clients show up ready to work. You are not there to spoon feed your clients. Have them arrive at their session prepared with a result they want to achieve.
3. Warn your clients that at some time they will want to quit, feel like they don’t need you, or become otherwise disenchanted with the idea of coaching. Make sure you don’t take this personally, and help your clients navigate through this challenge so they can get the result which is just waiting on the other side.

While some people will initially pay coaching fees for someone to be their friend, most people want results. Show up with that focus each session, and make sure your clients do as well. One technique to anchor the call is to ask your client at the end of their session, “What was the most valuable part of this session for you?” Take this feedback and continue to sharpen your own skills so you will be able to deliver what your clients value.

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Colette Seymann
JTS Advisors Designated Accountability Coach