Guerrilla Marketing for Consulting Work

Consulting is considered a professional line of work and marketing for consulting is probably best done by spending big bucks with fancy advertisements in expensive professional publications, right? Well, that's one way to do it. But, there are other ways to market for consulting work that involve high energy, creativity, and imagination. This type of marketing is called guerrilla marketing, a term used by authors Jay Conrad Levinson and Al Lautenslager to sell a series of … [Read more...]

Success Is the Best Marketing for Consulting

When it comes to marketing for consulting, the proof is in the pudding. I’m pretty sure that that means: if you aren’t producing good results, don’t waste my time. So here are three iron-clad ways to market your consulting in a way that will establish you as a real pro and bring you paying customers, too. First, You Make a Million Dollars There is an old Steve Marten routine, where he mimics an infomercial announcer promising to show you how to make a million dollars, tax-free. Steve’s first … [Read more...]