Business Coaching Definition: What It is & How It Works

There is no standard definition for business coaching, but the classic business coaching definition is coaching that applies the essential coaching principles to every part of a business. Business coaching follows meticulous and detailed methodology to ensure both facilitative coaching processes and management consulting tools are utilized and put into place in the manner they should be.

Business Coaching Definition and Process

A business coach is like a mentor that can help business owners grow their business, increase their profits, and be highly successful. Business owners might have lots of ideas on how to take their business to the next level, but they might need to talk to someone who is objective and impartial about key ideas to make major changes to their business. That is where a business coach can help and comes in. Coaches aren’t there to give business owners the answers but help them work through their ideas and answers to find clarity and move forward.

There is really no such thing as a generic business coaching definition or process. Solutions should be catered to each business’s needs. The process will look much different for a company that is restructuring one department than a company that is undergoing a cultural shift throughout the organization.

Business coaching is most effective when those involved want to be practical and progressive while at the same time being proactive rather than reactive. A business coach will benefit those who like to be stimulated and challenged. It is a powerful tool that can transform a company from just surviving to being highly successful. It can help to change the way processes flow within an organization or create an entirely new workplace culture.

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How Business Coaching Can Create Continually Motivated Employees

Companies that are highly effective take great pains to make sure that they have established a clear vision for their company along with a clear and concise strategy of how they want to implement that vision. They carefully recruit and retain employees who can help them to carry out their strategy. For a company to have a high degree of success, it needs to have high and continuous employee production, because the business owner cannot do it alone. This means, they also need to continually motivate employees. 

In essence, employee motivation is a key component of the employee productivity equation. It is in this area where business coaching can have the biggest impact. Motivating employees by throwing incentives at them, can work for a short time; however, if a company wants sustainable motivation, there must be an alignment between the employee’s personal goals and aspirations and the company’s needs. This alignment is what business coaching can do for a company and it is also where the success lies.

A business coach will support business leaders and employees using a mix of individual sessions and group sessions. They will help employees to articulate what it is they want, their goals, and then help them to determine how they might reach those goals in relation to the company they work for.

These types of sessions are far more useful than when companies use ‘Personal Development Plan’ or generic training templates. Facilitative coaching sessions will take a bottom-up data approach that details the skills of each employee and what their motivators are to reconcile with the objectives of the business. The focus is to align corporate objectives to the needs of the employees. 

Of course, not all employees will get what they want. It will be up to the management team to negotiate a solution that is a win-win for everyone involved. The management will also have to come up with the company’s definition of sustainable employee motivation to get the most out of the coaching process. 

Business Coaching Connects Businesses to What’s Important

Business coaching will help companies to build a foundation that is grounded so that they make decisions that are in alignment with their value systems. It will also help companies to create a plan that will ensure their daily actions are in alignment with the values. This is the key to creating commitment breakthroughs and achieve extraordinary success.

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Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

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