Delivering content-rich public presentations is one of the best ways of building a coaching practice. But you have to do it right.

Set the Stage for Your “Close” at Your “Opening”

Don’t make your presentation a sales pitch, but don’t wait until the end to let your audience know that you have services that you would like them to buy. If you do, it often comes across as deception.

Offer a transcript of your presentation. Offer to send them your email newsletter. Offer free individual follow up phone coaching to apply your material to their individual situations. Offer them an irresistible special rate for your coaching. But don’t sell!

Give – Give – Give and Give Some More!

Your audience will measure your potential as a coach by the quality of information that you deliver in your free presentations. Don’t sell, just give! Show them how great you are by delivering valuable content.

If a member of your audience says that they were dragged there by a friend and were prepared to walk out if you delivered a sales pitch. And that they were amazed by the value you delivered for free.

Well, then you are on the right track!

Building a Coaching Practice by Following Up and Following Through

If you are serious about building a coaching practice it all comes down to following up and following through!

Send them your transcript. Put them on your monthly email newsletter – which better be full of valuable content. Give them great free sessions. Make them an irresistible offer for follow-on coaching. Deliver killer coaching. And if you do all this, you will have earned the right to ask them to refer their friends and colleagues to you. If they do, you are really on your way to building a coaching practice!

Special Bonus – Learn 3 simple ways to become a life coach with the “30-Days to Become a Coach” video toolkit when you fill in the form at the top right and click the “Watch The Videos Now” button. You’ll learn how to change your client’s life in 45 minutes.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach