In your life coaching business, focus is necessary (especially early on) when building a coaching practice.  Focus is required to make money when building a coaching practice.  Here’s an example to illustrate the value of focus in your life coaching business.  You can take a flashlight and point it right at your eyes and it would irritate you a bit.  No big deal.  But if you took the energy of a flashlight and concentrated it into a laser, that laser can cut steel.  Of course, you’d never point a laser into your eyes because you might go blind.

When Building A Coaching Practice (Life Coaching Business) DON’T Focus On What’s NOT Working

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Let’s say you don’t have the amount of clients you want in your life coaching business.  What a lot of coaches do (when building a coaching practice) is panic.  They panic because they are worried about where the money is going to come from to pay their bills.  Coaches only earn money when they have paying clients.  If they don’t have enough clients, they tend to focus on what is NOT working.  It’s the leads, it’s the economy, I must not have what it takes to be a coach, etc.

When Building A Coaching Practice (Life Coaching Business) You Get What You Focus On

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If you focus on what’s not working when you build a coaching practice, you get more of what’s not working.  It’s not going to move your life coaching business forward.  It’s not going to improve your situation.  If you need more leads, then focus on what you can do to generate more leads.  If you need a better script for your free session, focus on what you can do to improve it.  If you’re not using a script for your free session, then find one.  Find out what the top coaches in your field are doing.  Then do what they do, and you will produce similar results.  If you focus on what you can do to create money in your life coaching business, then you will get what you focus on.

Kris Thompson

JTS Advisors Strategy Coach