No matter how good a coach you are, building your life coaching business is a big job with lots of components. But have you realized that testimonials can be one of your best tools for business building? You want your testimonials to be coaching success stories, and you want them in your life coaching business building tool kit because you can use them effectively in several ways.

Use Testimonials In Marketing Your Life Coaching Business

In marketing, whether for a life coaching business or any other kind of business, testimonials can bring leads to you. Look at any website you like where someone is selling a product or service and you will find testimonials. Sometimes there are just a few, sometimes many. But they are always there. Why? Because it’s much easier to believe a “real person” who says that something works than it is to believe the person who’s selling it. And with multiple testimonials, every potential buyer can find someone to identify with so they have confidence that the product will work for them and their problems. You get credibility, social proof and a kind of indirect rapport building all in one fell swoop.

Turn Testimonials Into Stories To Respond To Objections From Potential Clients

In order to build a life coaching business, you have to enroll clients into coaching, right? So at some point you make your offer of whatever coaching package you are offering. If you get a definite yes or no, the next step is obvious. But what about all the times you get some worry or objection expressed–“I don’t have the money” or “I need to think about it” or whatever. If you have testimonials from previous clients in your life coaching business, you can turn them into stories that address your client’s concern. “Well, I’d like to tell you about Mary. She had the same concern as you do and when she went ahead, she …….” Whatever good things happened that you found out about from Mary’s testimonial just might help that new potential client make a decision to go ahead and coach with you.

Live Testimonials Work Well Too

If you offer complimentary sessions or sell your coaching packages from the front of the room or on teleseminars, testimonials are effective in building your life coaching business in those settings. Your audience will get caught up in the successes of the testimonial givers and be excited by what can happen. If they feel that the story started out where they are now, particularly if they can identify with the person giving the testimonial, they’ll be interested in what you are offering. So use testimonials, but choose wisely and match them as best you can to your audience.

By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Dorine G Kramer
JTS Advisors Strategy and Accountability Coach