Most people think that January is the best time of year in the life coaching business. People have made New Years’ resolutions and are ready to make changes in their lives. Unfortunately, most coaches don’t find new business knocking down their doors in January. In fact, many coaches find that their coaching businesses are a bit slow for the first few months of the year.

The Top 3 Life Coaching Business Threats

1. ‘Tis the season for certainty. Certainty is one of the four basic survival needs. Unfortunately this need seems to be a big more demanding during the winter months than any other season. Think about it. In the spring farmers plant. During the summer they tend to their growing crop, and fall is the harvest. Right about now people are starting to wind down, get comfortable, and prepare for the winter. Even in my sunny little city of San Diego.
2. Clients have additional pressures. Family obligations, end of year business deadlines, and a myriad of other things that take their focus off their businesses. And you do as well. It’s often challenging to keep your mind on your business when festivities are calling your name.
3. Shorter days and longer nights. Our natural tendencies are to start getting sleepy when it gets dark. Unless you fight off the darkness with strong lighting you will lose valuable work hours. This is especially true for areas where it rains a lot or in the North where the days become especially short. Some people actually show signs of depression due to lack of sunlight.

What’s a Coach Supposed To Do?

The best way to combat the effects of winter is to create a plan and follow it. Create goals which are compelling, specific, and measurable. Next create some strategies, or milestones along the way to your goals. Finally write a list of actions that need to be done for each strategy. Keep these items in the front of your vision and schedule them in your calendar. Ideally you should get some good accountability coaching to keep you on task. By starting now, you can assure that next year will start out with a bang.

By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Colette Seymann
JTS Advisors Designated Accountability Coach