If you have ever thought of becoming a career coach, you know that there are myriad factors to consider. Even if you are already a coach in a different field, you still need to decide if moving into the career coaching space is a wise business move.
Take This Job and Shove It
If you remember the old Johnny Paycheck song, Take This Job and Shove It, you’ll understand that some workers hate their jobs and are looking for new careers or employment. As long as people are interested in moving from one job to another, or from one career to another, career coaching will be a stable or growing industry.
Graduation Day Means Business for Career Coaches
It’s doubtful many of you remember the old song, Graduation Day, from 1956 by the Four Freshman, but thinking about this special day means that millions of graduates, both high school and college, will be looking for jobs – even those who plan to live in their parents’ basement for several years.
When you become a career coach, you are poised to tap into a huge market of potential clients all seeking happiness, fulfillment, and financial contentment in their careers.
Becoming a Career Coach Who Succeeds
Becoming a success is not easy, even in a dynamic industry like coaching. But it has its rewards:
- Work in a dynamic environment
- Work in a career where your main focus is on helping others
- Make decent to great money in a job you love
- Ability to branch out into other avenues – additional coaching niches like business coaching or begin leading seminars, writing articles or books, or moving some or all of you business online.
Being a successful coach means something different for everyone, and the road to success often takes different directions for each individual and has different requirements for different people. However, here are a few tips for becoming a career coach who survives and prospers in a highly challenging and competitive industry:
- Have a system. Take some time to develop a system to work with clients. The system doesn’t have to be completely fleshed out, as this will happen over time, but creating the foundation for your own personal coaching system may help you stand out from the crowd.
- Don’t be afraid to give away your skills for free. Yes, free is a great promotional tool. Allowing potential clients to be exposed to your great coaching skills, will help you build a client base and a reputation.
- Think about group coaching. Charge less but receive more. Group coaching is a great way to make more money per hour and a great way to introduce your services to more people.
- Become a techie! Becoming a career coach should inspire you to learn more about technology. Being able to creatively use the Internet to build your brand and business will increase your odds of succeeding.
- Networking still matters. You might think that old-school networking has disappeared with the rise of the Internet, but you’d be wrong. Becoming a career coach who attracts new clients and builds a successful coaching practice is still about networking and getting your name out to the masses.
Focusing on these few tips will help you become a successful career coach able to withstand the ups and downs of the economy.
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