5 Not So Secret Tips in Coaching

Tips in coaching circles are often only discovered after you have been coaching for many years. These secret tips that only insiders know are discovered through trial and error, experience with different clients, and through conversation with coaching peers.

Coaching Tips

5 Not-So Secret Tips in Coaching

But, this article is not about those secret tips in coaching clients; this one is about those not-so secret tips that coaches should know, but just might not think about because they seem so obvious.

Here are the 5 not-so secret (obvious) tips in coaching:

  • It is about the client – not you. Yes, you’ve spent months or years building up your practice, you invested time and money into obtaining and retaining clients, and yes, you have your name on the door and the business card. However, the business of coaching is not about you – it’s about the client. This is probably the most important tip in coaching clients.
  • Be yourself. This may sound like a stupid tip (who else am I going to be?), but it’s amazing how many people act differently in different situations. Coaches must be genuine; it’s the only way to truly reach a client. Clients will be able to detect insincerity and your ability to help them will significantly diminish. Stay true to your personality and your coaching style will develop in a more sincere and genuine manner – and clients will react positively to the real you!
  • Offer value to your client. This may seem obvious, but it takes hard work to offer value to each and every client. This means that you have to take your skills and training and adapt to each unique client. It takes feedback, study, self-reflection, and effort above and beyond each session to truly create outcomes that will help your clients. Offer value, value, and more value – one of the most important tips. In coaching, value matters!
  • Specialize. This is not an absolute necessity, but coaches who earn more are usually experts in a specific niche. You certainly don’t need to do this at the start of your career, but as you move along your career journey, you will certainly want to explore a specific segment of the coaching industry. Your expertise in one specific area will make you the proverbial big fish in a small pond. Big fish make more money!
  • Have fun. One of the reasons most people get into coaching is because it’s an exciting and fun career. However, the stress that comes with operating a business sometimes overshadows the fun of coaching. Always remember why you got into coaching in the first place – to help people, make some money, and have fun. The more fun you are having, the more the client will listen to and learn from you. The more success clients have with you, the more clients you’ll have.

One More Very Important, Less Obvious Coaching Tip

This one may not be as obvious as the other tips, but most coaches eventually learn all about this very important tip. Add this one to the five tips in coaching from above – your peers are not your enemies. It may seem as if coaching clients is a competition, after all, you need to obtain and retain clients to stay in business. If a client selects another coach over you, then you have one less client.

Though there is undoubtedly competition in the industry, you can learn from other coaches, especially those with more experience. You can learn about what to do with difficult clients, how to effectively run a business, new techniques, and more when you network with your coaching peers.

Don’t underestimate the power of trading secrets with other coaches, even if they seem like the enemy at first.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

Click here to subscribe

Facebook comments:


  1. Lynne says

    I really liked the “not so obvious” tips to life coaches. They are practical and simple yet profound.

  2. Sherill says

    Many times we look for things and fail to see that which is in front of our very eyes. Great article.

Leave a Reply

Your email address will not be published.