Over the past decade wellness coaching has grown considerably and it can continue this incredible grown if wellcoaches coaching psychology fully integrates the principles of psychology and behavior modification.

Personal growth and development, whether in life, career, wealth, or health requires both cognitive and behavioral change. Wellcoaches coaching psychology should incorporate strategies to alter both thinking and habits.
What is a Wellcoach?
A wellcoach is someone who specializes in wellness and health issues. Wellcoaches work with clients on nutrition, exercise, disease prevention, weight loss, and general overall health improvement. It’s an industry that is growing by leaps and bounds – though we live in a fast-food society and an alarmingly high number of Americans are obese, there is still a strong desire across the country to get healthier. This is where a wellcoach would come in.
Wellcoaches coaching psychology can consider the principles of four well-known psychology models which support behavior change and personal growth. If you are not already using these principles in your wellcoaches coaching practice, then read on to learn about four strategies to use when coaching clients to achieve their health and wellness goals.
Wellcoaches Coaching Psychology – Four Strategies to Use in Your Practice
- Transtheoretical Model of Behavior Change
- Motivational Interviewing
- Choice Theory
- Solution-oriented Psychotherapy
Transtheoretical Model of Behavior Change
When using this strategy, a coach first categorizes the levels of readiness for change in each client. Next, certain variables are considered – decision-making ability, state of change, self-efficacy, and the potential for creating a process of change. This method goes against the grain of most coaching philosophies since it explores the client’s past, but it is still future oriented as understanding past aberrant and predictable behaviors can help produce future outcomes.
Motivational Interviewing
This is another wellcoaches coaching psychology model that explores the past and breaks a bit with how most coaches approach their practices. This is a counseling method that has been used in the field of addiction for many years. It helps determine what factors are necessary to initiate and support change. It’s true connection to coaching is the use of inquiry and active listening, both extremely important skills in the coaching industry.
Choice Theory
The basic foundation of Choice Theory is that individuals all have four basic psychological needs – freedom, fun, love or belonging, and power. When any of these needs are not being met, a want is created. When a want is created, the client may choose a behavior – in some cases this behavior may be negative. This wellcoaches coaching psychology model operates under the assumption that the client has the power to make all their own choices and that only the individual can make personal changes.
Solution-Oriented Psychotherapy
This is another psychological model that should fit right in to any current wellcoach’s coaching psychology. With this model, coaches help client identify their strengths, talents, and abilities. Coaches help clients change the way they view a challenging situation, and how they can use their own strengths and abilities to react to various situations or circumstances.
By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.
Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community



Very informative post that is really helpful to use in one’s practice. These psychology models can be used not only for wellness coaching but for other types of coaching as well.
Great strategies that we can apply to all our coaching sessions especially for wellcoaches coaching. For my part, I particularly love motivational interviewing because we look into factors on how we can change a behavior. A coach’s skills are challenged.
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