Your executive coaching solution is to write an effective and engaging proposal to potential clients that will reel them in like the catch of the day. That’s the solution, so what’s the problem?
The problem is, like any business, getting enough clients to survive and eventually prosper. If you work for a human resources consulting company or a coaching firm, you don’t need this information – you don’t need an executive coaching solution. You do not have to think about developing proposals to win new clients.
But, for the entrepreneur trying to carve a business as an executive coach, your executive coaching solution is all about getting new clients and retaining the ones you have. However, you can only retain clients for so long – if you are a good coach, they will eventually prosper because of your coaching and no longer need your services. If you are a ineffective coach, they will just leave and look for someone better.
So, if your executive coaching solution is mostly about new clients, then it is all about marketing and promotion. One of the key ingredients to a successful marketing plan is a winning proposal.
How Do You Ensure Your Executive Coaching Solution is Successful?
You create a winning proposal, that”s how! But, what does a winning proposal contain? Should you have a professional photo done and place it on the top of the page? Should you spend hours creating a fancy, prosaic biography? Should you list your education and accomplishments? Well – maybe.
But, clients don’t really care about all that. That may matter once they are interested in you, but that’s not what will catch a client’s eye. What grabs their attention is WCYDFM.
What does WCYDFM mean? It means – What can you do for me? That’s all the client wants to know. Can you help me achieve my goals? Can you help our company achieve its goals and improve its performance and production?
So – you must be able to let the potential client know why it will be beneficial for them to engage in coaching. Then, you must be able to succinctly tell the potential client why your coaching will provide them with the outcomes they are seeking.
Your executive coaching solution and the answer to your coaching and entrepreneurial dreams is to write a winning proposal that informs your target market about the benefits of your services and motivates someone to book a session or inspires a company to hire you to work with their executives and managers.
A winning proposal should have
- A friendly opening
- A statement of the issue
- Your qualifications (concisely)
- What you can do to solve the issues (the most important part!)
- What is included
- What is excluded
- Your fees
- A friendly ending with contact information.
Your executive coaching solutions are many – market and promote efficiently, provide value, ask for feedback, offer free bonuses and gifts, network with peers and business leaders, and more. However, your executive coaching solution begins and ends with a winning proposal that captures the attention of potential clients and makes them sign on the dotted line for your services.
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