One of the best niches in the coaching field just might be women’s leadership coaching. Think about it – you have a large target market, women, who are hungry for leadership skills which will enable them to compete in a rapidly evolving world.

Greater gender equality creates a better environment. The top five countries on the gender equality scale, as compiled by the United Nations Development Programme, are the Netherlands, Sweden, Denmark, Switzerland, and Norway – all prosperous and progressive countries. The better off women are, the better everyone is.

Women’s Leadership Coaching- Empowering Women for the Future

If you take a stroll around a college campus today, you’ll notice more women than men. In recent years, women have earned about 57 percent of the bachelor degrees awarded. Yet, according to data compiled by the United States Census Bureau and the Bureau of Labor Statistics, women still make 77 cents for each dollar a man earned.

Clearly, something is still not ideal for the tens of thousands of women who graduate from college each year. There is a real need for leadership coaching for women so they can reach for, and ultimately grab the gold in any job or profession they want. Women’s leadership coaching could turn out to be a very prosperous niche.

Women’s Leadership Coaching – is This Niche For You?

• Is there a burning need for this niche? As explained above, there is definitely a need. Women are graduating college in record numbers and they want to make it to the top. They need leadership skills to get there.
• Is the niche under served? This may depend on the geographic area in which you desire to practice. You may need to do some research before you begin.
• Can you be a women’s leadership coach? Can you provide the outcomes women are seeking?
• Are there already other successful women’s leadership coaching practices in your area? If so, you will need to make sure there is still room for you.
• Is there enough of a market? Any woman is a potential client – there is certainly a large enough market.
• Does your target market have enough discretionary income? This will depend on who you target within the larger pool of all women. If you target only recent college graduates, discretionary income may be an issue, but if you keep your parameters wide, there is plenty of discretionary income to pay your fees.
• Do yo have a passion for the niche? It’s great to work for money; we all have to do that. However, it is also great to have a passion for your work. Are women’s issues something you are passionate about?

Some business experts believe that a good niche must also have a narrow focus. Obviously, offering services to the entire pool of women in your area, or through the power of the Internet, in the world, is not a narrow niche. To narrow the focus, you can concentrate on a specific subset. For example, women executives, working mothers, women over 50, or any group you select.

Women’s leadership coaching is a great way to make a difference in the world, Helping women achieve positions of leadership can definitely make the world a better place.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community