One of the International Coach Federation’s core competencies of coaching is direct communication. How eager are you to meet and exceed the needs of your clients in your coaching business? How willing are you to improve your direct communication skills?
Your clients need to trust you and good communication can develop that credibility. Your number one goal is to create a long- term association with your clients. And the way to accomplish that mission is to convey through your messages that your clients are your most important asset.
How to Improve Your Direct Communication Skills
The key ingredient to good communication is that the receiver must understand the intent of the speaker. To increase your opportunity for success, you will need good and effective communication skills.
Here are four ideas for improving your direct communication skills. These concepts can be applied to the written word or the spoken word. The key ingredient is to put yourself in the place of the client. How would you respond to the meaning of your words?
1) Be Reassuring
The purpose of communication is to give confidence to the individual that you are communicating directly with. You can open wide the road of trust if you reassure your client that everything will be okay. Think about situations where you were involved and you were unsure about the outcome. How did you feel when you received reassurance? When it was missing, how did you respond? Give your clients the reassurance that they need and they will trust you.
2) Be Encouraging
Make the listener feel better and more optimistic while you are interacting with them. Have you ever dealt with frustration? Did you receive encouragement at that moment? What happened when it was missing? Put yourself in the position of your listener. Use words that encourage and they will rely upon you.
3) Be Respectful
The goal of your message is to convey to your client that they are an important asset.
Scenario #1: You are talking with a representative of a company that you are considering doing business with. The individual makes you feel that you are important to the success of their company. Will you do business with them?
Scenario #2: You are on the phone with another representative and the tone of the person’s voice conveys annoyance. Will you give them your hard-earned money? Be respectful to the person that you are speaking with or that you are writing to. Treat your listener as if the success of your coaching business is dependent upon them. They will become a life-long customer.
4) Be Helpful
Aim to articulate an attitude of eagerness to satisfy your clients. Communicate this willingness to go the extra mile with your spoken and written words. How do you feel when a salesperson does everything they can do to make you a satisfied customer? How do you react when the salesperson rushes through the transaction? Where will you take your business? Go above and beyond the call of duty and they will tell their friends about you.
Your direct communication skills contribute to the success of your coaching business. Every positive aspect that you bring to your business will pave the road to prosperity. What will YOU do to make your coaching business successful?
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