Is there any money in online nutrition coaching? Or, is it just one of the jobs that sound good, but lack viability and financial reward?

What is Online Nutrition Coaching?

Nutrition coaching is all about getting individuals to understand the importance of good nutrition in living a healthy life. It is all about getting people to alter their behaviors to allow a nutritious diet to be a part of their everyday lives. It is all about combining sensible and healthy dietary habits with an individual’s unique needs.

Online coaching means you coach online – either through webinars, videos, blogs, email, or some combination of methods. Online nutrition coaching is just taking your nutrition coaching business to the Internet.

How Does an Online Nutrition Coach Help?

Online nutrition coaching has many benefits for individuals seeking to improve their health and their life.

• Teach the nuts and bolts of nutrition and diet.
• Teach about healthy grocery shopping and nutritious meals.
• Understand the issues faced by the client and getting a history of past behavior in order to create a customized diet and nutrition plan.
• Help the client identify health and wellness goals while also helping them come up with solutions and ways to reach those goals.
• Motivate and inspire clients to reach their goals.
• Help clients hold themselves accountable for the stated goals and to reinforce good behavior and proper motivational techniques.

What Clients Want From Online Nutrition Coaching

Everyone has their own unique set of problems and goals, but some of the more common reasons for seeking out the services of a nutrition coach include:

• Look and feel healthy
• Recover from illness and injury
• Improve energy and vitality
• Improve sports performance
• Improve sex life
• Improve sleep patterns
• Lose weight
• Reduce and manage stress
• Increase the enjoyment of life and improve work productivity

The Future of Online Nutrition Coaching

Anyone remember that old song, “The Future’s So Bright, I Gotta Wear Shades? Well, that describes the future for online nutrition coaching.

America is fat and getting fatter. Though life spans have been steadily increasing, this trend may not continue for long if our diets don’t change. People want to change, but they often don’t know how, or they lack the discipline and skills to make long-lasting changes.

This is where the nutrition coach comes in – to help Americans change their behaviors and look to a new and healthier lifestyle. Add that desire to get healthy with the fact that coaching is a natural fit for the Internet and you may have a giant market in the very near future for online nutrition coaches.

If Current Coaching Trends Continue

• The numbers of coaches will continue to rise as demand continues to swell.
• Coaching will become even more mainstream – it will no longer be seen as exotic or expensive.
• Coaching fees will most likely level off. Yes, the best of the best will command high fees, but as competition grows, fees will level.
• Regulations will increase. It’s still the Wild, Wild West in the coaching profession, but that may soon change.
• More and more coaches will be taking at least some of their business online to reduce expenses and to reach more potential clients.

Nutrition coaching will be influenced by all of these trends. If this is the niche for you – online coaching will help you keep expenses low while reaching a larger target market. Once you have the skills, it’s all about exposure and what better place to get exposure than online?

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community