Here’s a new coaching niche for you: 50-Plus Career Coach. What do you think? Is this a hot coaching niche or not? Do you think this might be a profitable segment of the coaching industry on which to hang you career hat?
What would the target market be for a 50-Plus Career Coach? Millions of aging baby-boomers, that’s who! How many are there?
The baby boom generation was born between 1946 and 1964, with the peak year being 1957 when 4.3 million babies were born in the United States. That’s almost 12,000 per day and 500 per hour. Even in the last year, 1964, there were 4 million babies born in the country. That’s plenty of babies! And guess what – those babies have grown up to be adults.
Someone born in 1946 is now 67 or 68 years old – probably too old to be changing careers and to be part of a 50-Plus career coaching market. However, someone born in the peak year of 1957 is now 56 or 57 years old. Many of these people and those born in the subsequent seven years may be looking to change careers or may have lost their jobs in the current economic constriction. That’s over 30 million babies born, many of whom may be in your target market.
What Does a 50-Plus Career Coach Do?
As a 50-Plus career coach, there are ways you can help those aging baby boomers.
- You would specialize in helping individuals over 50 who are seeking career changes or jobs.
- You can empower job seekers to find the job they need or want in a highly competitive and constricted market,
- You can help individuals seeking to re-enter the job market, perhaps after years of being a stay-at-home mom or dad.
Steps you can take to help 50-Plus people in their search for a new career or job includes:
- Determine what type of job or profession they desire. What do they enjoy?
- Assessing their skills and talents. What have they done in the past? What education do they have? What natural abilities do they possess?
- Identifying a profession that matches their skills, talents, experience, and passion.
- Determining if that profession is a reasonable choice in today’s market? You cannot lead them to a profession and then find out all the jobs have moved to China or some other country.
- Help your clients learn interview skills and how to properly compose their resumes.
- Counsel them on the best ways to find and apply for jobs.
- Explore self employment and work-at-home jobs.
- If they seek self-employment, help them find sources of start-up funding and how to apply for it.
- Help them improve their technology skills through classes and education. Many baby boomers are behind the curve when it comes to technology – they may desperately need to improve their information technology skills and knowledge.
One of the most alluring reasons to explore opportunities as a 50-Plus career coach is that many of these people have disposable income. They also recognize that you often have to spend money to make money. You can charge a fair price for your services and they will pay…if you get results.
A coach who provides the outcomes that client seek and who gets results will be in demand. A 50-Plus career coach who provides outcomes for aging baby boomers and gets results, will be in demand and make a very good living!
Writing Team, Coaches Training Blog Community