Here’s a way to ratchet up your coaching business – YouTube leadership coaching videos. What are YouTube leadership coaching videos, you ask?

Leadership coaching videos would consist of a series of videos designed to help the viewers learn more about leadership styles and skills. These, of course, are videos you produce and upload on to YouTube. These are videos that would promote your coaching practice.

Creating Videos on YouTube – Leadership Coaching

The first thing to do is create an account on YouTube. Once you have your account, there will be nothing – it will be a virtual digital wasteland. You can customize your personal channel and have it fit your style by filling in your personal profile, adding a color scheme, and changing the layout to fit your needs and preferences.

When creating your channel, it is important to remember that SEO counts, just as it counts with website content. You need to add keywords to help people find your corner of YouTube. The keywords should be relevant to your coaching practice and content.

You should also create a user name that helps people remember and find you. A good user name should be short, original, and easy to remember. This name can also be used as your brand; it can be used on social media sites and on our coaching website. Being consistent with your name increases the exposure of your brand to more people and potential clients.

Once you are finished creating your personal channel, you are ready to add videos. Creating videos can be challenging, as you want them to look good to the viewer and keep their attention. However, the most important aspect is the content. No matter how beautifully and professional done they are, your videos will not be attractive to viewers if the content is worthless.

You can create YouTube leadership coaching content based on your knowledge, your experience, and other resources, such as books, DVDs, and other online videos. Your videos should fit with your coaching niche. If you are a life coach, the videos should pertain to leadership skills you help clients master in your coaching sessions.

When creating content, you can hire someone or do it yourself. When doing it yourself, you need to determine how much you want to spend on the technology. A better camera and more advanced editing software will yield better results. However, you don’t want to break the bank on technology.

You can also monetize your account if you want. Most coaches use YouTube videos to advertise their services to potential clients, but if you can make some extra money on your YouTube coaching leadership videos, why not go ahead and do it? Once you are logged in, just go to Account Features and then look for the Monetization section. This is where you can add advertisements to your videos. There are overlay ads (the small banners occupying the bottom portion of the video) and TrueView ads (the ones that play before watching the video).

The Number 1 Reason For YouTube Leadership Coaching Videos

The main reason to create a YouTube Leadership Coach channel is to offer some value to viewers who may become clients. Whether you have coaching sessions to offer, books to promote, or DVDs to sell, your YouTube videos give potential clients or customers an insight in to your level of skill, knowledge, and talent. If the videos offer something of value (for free), the viewer may deduce that your coaching (for a fee) could be valuable to them.

YouTube leadership coaching videos allow you to reach countless potential clients without breaking your marketing budget. However, make sure they are well-made and provide something of value to the viewer. YouTube is a great tool for coaches; use it wisely and you can certainly create a name for yourself (and get more clients) for less money and in less time than you can with most other promotional methods.

By the way… you’re invited to claim your FREE step-by-step “Life Coaching Business Blueprint” video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Fred Philips
Business Coach
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