8 Keys to a Great Coach Training Academy

When looking for the right coaching program, it’s a good idea to take a few moments and think about what you would have if you wanted to start you own coach training academy? What classes would it have? How would it be designed? What would you charge?

Coaching Training
Coaching Training

Thinking about what you would want in a coaching training academy helps you figure out what you should be looking for when selecting the right one for your needs.

The Coach Training Industry is Booming

Because the coaching industry has grown exponentially in the past two decades, the coach training industry is growing along with it. There are hundreds of choices when looking for the right coaching programs. You have to take some time to determine which one best fits your needs – schedule, classes, budget, etc.

How to Select the Right Coach Training

Here are a few steps to consider when searching for the right coach training academy:

  • Clarify your goals – why do you want to be a coach – more money, flexible schedule, professional satisfaction, etc. What type of coach do you want to be?
  • How do you learn best? Do you learn best in a classroom setting, online, in a group setting, etc.
  • What type of clients do you want to work with? This is similar to what type of coach do you want to be, but is a bit deeper self-analysis.
  • What’s your parameters – time, budget, schedule, etc.?

My Coach Training Academy – 8 Critical Parts of a Great Coaching Program

Here is what my coach training academy would have because these are the things I would look for when selecting the right training or academy to fit my needs:

  1. A mix of online and face-to-face classes. I learn better from a mix of settings. I would like some face-to-face and some online classes.
  2. Plenty of archived classes and the ability to learn at your own pace – most people would be working while taking classes and the ability to learn at your own pace is critical.
  3. Accreditation. The coaching program must be accredited by a governing body such as the International Coach Federation (ICF). The more the coaching industry matures, the more important an accreditation will be when earning a certification.
  4. My coach training program will have a wide range of classes, which cover various topics. Topics will include positive psychology, behavioral science, active listening, interviewing skills, and many other important subjects that are critical to my success as a coach.
  5. No coaching curriculum is complete without classes on how to run a business. For many coaches, it is the first time they have operated a business, and there are many new skills to be learned.
  6. There would also be a focus on marketing and promotion. No coach training academy would be complete without courses on how to market a coaching practice in the 21st century.
  7. A good coaching program also has great customer service. My coach training academy would focus on superior customer service and follow up. It would offer mentor coaching, ask for feedback, provide discounts for future classes, and concentrate on giving the customer what they want, when they want, and how they want it.
  8. Though price is very subjective, I would strive to offer a price that is somewhere in the middle range for similar coaching programs. I would not look to be the budget provider, but I would also seek to offer great value for a fair price.

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Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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