As a relationship coach, your relationship coach website is one of the most visible indications of who you are and how you coach. Think about how you might choose someone to date – you want your website to be smart, attractive, sexy, and very informative.
Here are a few tips on making your relationship coach website stand out from the crowd, and making it an important part of your marketing plan and your business.
6 Tips for a Powerful Relationship Coach Website That Attracts Clients
Smaller and Sexier Logo
You have to create a smart and sexy logo that brands you as a successful and dynamic relationship coach. But, some coaches think a bog beautiful logo will bring the clients in. However, bigger is not usually better – you need room on your first page for valuable information on who you are and what you can do for your clients. If most of your first page is a logo or picture, clients may quickly move on to the next coaching website. Take some time to give your logo or photo some pizzazz and sex appeal, but don’t let it overwhelm the page.
Easy Opt-In for Ease of Subscribing to Your Email List
Your relationship coach website will most likely have photos and images, and plenty of information. But, you also want to attract subscribers to your email list. Don’t make it difficult for them to find your opt-in and to subscribe. It should stand out, be easy to find, and easy to click! Move it up on the page, write a few sentences about the value of your email newsletter, and make it as irresistible as possible to sign up!
Make a Big Bang With Your Headline
When someone lands on your relationship coach website, they immediately need to know, “Where am I? What is this? Why should I stay and continue reading? What’s in it for me?
Your headline – a short sentence or two – should answer these questions and entice them to read more about you and your coaching practice.
Making a Lean, Mean, Income-Producing Machine Website
Your website should have plenty of valuable information, but it should also be lean and easy to use and comprehend. Too much fluff will turn most consumers away. Make it easy to use, technically efficient, logically designed, contain a powerful message, and provide some quick and easy content of value.
What’s Your Core Coaching Message?
Your relationship coaching website should promote who you are, what you do, and how you can help clients. As a coach, you may provide plenty of different services and offer a variety of desirable outcomes, but your website should focus on your core message. Do you specialize in a specific type of relationship coaching? Do you work with a specific group of clients? Do you specialize in a specific form of coaching? Your core message should be displayed prominently on your website, and fits in with the need to make your website lean.
Flexible and Adaptable Means Profitable
Just as you must be flexible and adaptable in business, you must treat your website the same. Just as you must continue to learn new things to remain relevant in business, you must keep your website updated on a regular basis. Don’t be afraid to change it up from time to time, and don’t be afraid to completely revamp it if necessary. Stay current, stay updated, and stay cutting-edge!
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