Your small life coaching business has to grow or die.
About 50% of small businesses do not survive past the first 5 years of existence. By the time the tenth anniversary rolls by, only 33% of small businesses will still be in existence. If you don’t take steps to grow, you will be forced to shut your doors a few years down the line.
That’s something you need to avoid at all costs.
So, what should you do? How should you go about growing your coaching business?
Well, one of the ways to enhance your growth is to use multiple channels to advertise your business, reach new coaching clients, and enhance the loyalty of your existing clientele.
Here are the various multi-channel marketing tactics you can use for life coaching business growth:
1. Take Time to Guest Blog
One of the biggest challenges for coaching businesses is bringing in more traffic and leads to their websites. According to the 2018 State of Inbound Report, 54% of marketers aim to grow traffic to their websites, something they consider to be a priority in their line of work.
Blogs are a big deal in the world of online coach marketing. Coaching businesses that prioritize blogging will have a ROI of 1300%. That’s great news to hear, isn’t it?
There is just one problem: blogging requires you to put in the effort.
Studies show that companies that blog will have up to 97% more inbound links. But it’s not enough to blog on your own coaching website. What you need to do is to guest blog. Guest blogging on other sites will enable you to expand your audience and tap into new coaching markets that you would not have had access to otherwise.
So, take time to find sites that will appreciate the content that you create. Just write about what you know from your own expertise as a coach, or from running your coaching business, and then link back to your site. You should be able to see a boost in website traffic arising from people who learn about you for the first time.
2. Participate In Live Online Discussions. Better Yet, Instigate Them
Do you have some bits of “coaching wisdom” to share? How about sharing in real time what you know?
Find an online platform like Reddit that will allow you to start discussions along the lines of what you do. Currently, the U.S. accounts for 40.46% of all desktop traffic within Reddit. This percentage is not to be underestimated.
Do you know why?
It’s because Reddit has plenty of traffic whose numbers would blow your mind. From April 2017 to March 2018 alone, about 1.69 billion users had accessed the site!
No matter which way you look at it, those numbers are great. And they offer you a chance to market to a highly engaged community of potential coaching clients who tend to come together in groups to deal with issues that interest them.
First of all, you should become a user of the platform. This will enable you to participate in discussions in a way that presents you as an expert in your field.
You can also instigate your own live discussions that allow others to participate and contribute in a way that benefits your target coaching client. And once or twice, you can subtly talk about your life coaching business brand and promote it within the discussion thread or the original post.
You should also consider taking advantage of the Ask Me Anything (AMA) or I am A….Ask Me anything features (IAmA) within Reddit. These Reddit categories enable you to engage your target coaching clients by letting them ask you anything related to what you are an expert at. Getting more coaching clients by actually coaching… imagine that!
Live discussions of this nature tend to create more awareness about people, brands, and businesses. By answering questions from people, you will begin the process of building a relationship with them which could eventually grow into a true coaching relationship.
So long as you have taken care to mention your coaching business, and provide links to your site, some of the audience members will find their way to your online base. It should be much easier to persuade them to enroll in coaching with you after that. After all, marketing is half the battle.
And rest assured that you will be in good company if you choose to use this method of marketing your brand. Even billionaire Bill Gates and conservationist Dr. Jane Goodall have used it multiple times.
So, who are you not to give it a try?
You can also participate in online discussions on online social media platforms like Twitter or Facebook. Webinars will also do a good job of helping you reach a bigger audience. Facebook Live provides you with a platform to live stream your event.
3. Take Part in Podcasts to Promote your Life Coaching Business
According to a 2014 study by Edison’s Share of Ear, about 2% of all the time people spend on audio content, was spent on podcasts. Needless to say, the popularity of podcasts has been growing steadily.
In fact, if recent statistics from Edison Research are anything to go by, then ignoring podcasts would be a mistake of epic proportions on your part as a coach.
Here are some statistics for you to ponder on:
- 180 million Americans now form part of the monthly online radio audience.
- 18% of Americans of age 12 years or older now live in a home with at least one smart speaker.
- 48 million Americans listen to podcasts weekly.
- 85% of podcast listeners consume “all” or “most” of each episode they downloaded, making them some of the most loyal audiences around.
Take the time to find out which online influencers are on the lookout for coaches who might contribute to their podcasts. Volunteer your services and opinion. Be sure to introduce yourself, and mention your coaching business and what you do (subtly of course) during the podcast session.
Alternatively, you can start your own podcasts and invite guests over. It’s up to you how you decide you want to enter the podcast market, so long as you benefit from it.
You want people to remember your business even as they pay attention to your life experiences. Sooner or later, some of the listeners will find their way to your coaching website, simply because they want something you offer and remembered you.
Coaching business growth takes time. Be patient as you work to tap into new audiences in order to enhance your sales rate.
If you are looking to hire a blogger to write on your behalf, then consider finding them through sites like:
You should consider partaking in the benefits that Reddit has to offer. All you have to do is first open an account:
Consider using the following resources to help you reach out to a podcast audience
Ellie Matama is a Kenyan-based freelance writer. When she’s not writing, she’s reading, watching cooking shows, and fantasizing about global travels. You can reach her via LinkedIn.