{"id":9809,"date":"2011-12-13T06:03:53","date_gmt":"2011-12-13T14:03:53","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=9809"},"modified":"2016-09-06T14:04:04","modified_gmt":"2016-09-06T22:04:04","slug":"life-coaching-marketing-potential-clients-will-love","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/life-coaching-marketing-potential-clients-will-love\/","title":{"rendered":"Life Coaching Marketing Potential Clients Will Love"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><strong>Life Coaching Marketing<\/strong><\/span> is easy to master when you understand your client enough to know what they value, and then give\u00a0them the best value possible\u00a0for\u00a0FREE. \u00a0Haven&#8217;t you been seduced into buying cookies, pie, or candy after tasting a free sample at the local store?\u00a0\u00a0Those stores know that you VALUE the sweet taste of their goodies and they&#8217;re willing to give some of that valuable yummyness to you for nothing.<\/p>\n<p>Guess what? \u00a0Your customer is no different. \u00a0They need to\u00a0feel the power of your product or coaching service before they spend a dime on you. \u00a0Once they get some value, however, a hungry prospect will quickly commit to pay you in exchange for more of the same value.<\/p>\n<p>The biggest mistake I see new coaches make (especially the &#8216;savvy business owner&#8217; types) is assuming that they have to charge for everything and they&#8217;ve got to charge high fees in order to maintain their &#8220;brand value&#8221;. \u00a0This is pure bunk. \u00a0In fact, some of the most profitable coaches I know give away the most:<\/p>\n<ul>\n<li>valuable content<\/li>\n<li>trainings<\/li>\n<li>coaching sessions<\/li>\n<\/ul>\n<p>Why is it so important to give the value of your coaching away for free before you expect to get paid for it? \u00a0These\u00a0days your clients\u00a0want it all, they\u00a0want it free, and they\u00a0want it NOW! \u00a0So step up to the plate and provide! \u00a0You have fierce Life Coach value and skills\u00a0within you, just waiting to come out to play. \u00a0With the right5 enrollment strategy, the money will follow (but only after you proved yourself by providing some free value first).<\/p>\n<h3>Do you have the #1 Life Coaching Marketing Tool Working For You Right Now?<\/h3>\n<p>I hope at this point in your career you have invested time and thought into a personal website that represents the valuable knowledge, advice, care, and transformation\u00a0you are offering. \u00a0Your website is the strongest <span style=\"text-decoration: underline;\">life coaching marketing<\/span> tool you can provide that doesn\u2019t involve your personal attention on a daily basis.<\/p>\n<p><strong>Your website should be a resource for your clients and potential clients to find out:<\/strong><\/p>\n<ul>\n<li>Who you are?<\/li>\n<li>Why you are special?<\/li>\n<li>What do you know that they need to know?<\/li>\n<li>How can you create value in their life?<\/li>\n<li>What are you an expert at providing?<\/li>\n<li>What makes YOU the expert?<\/li>\n<li>How is that client valuable to you?<\/li>\n<li>Why should they choose you?<\/li>\n<li>What are people saying about you?<\/li>\n<li>What action can they take right now that will make you a part of their lives today?<\/li>\n<\/ul>\n<h3>Start Giving Away Your Best Coaching For Free<\/h3>\n<p>If you are living in the old school way of thinking, \u201cnothing in life that is worth value comes for free\u201d, then you are sadly mistaken and missing out.<\/p>\n<p>You must be walking around with your eyes closed.<\/p>\n<p>Look around your daily life and you will see:<\/p>\n<ul>\n<li>Retailers are coaching you into becoming a consumer by marketing free things into your hands instantly.<\/li>\n<li>Thousands of coaches, speakers, authors, and experts are giving away hundreds of thousands of hours of their advice for free on Youtube (and podcasts, and free talks, and free ebooks, and on and on).<\/li>\n<li>Hundreds of thousands of experts, professional service firms, consultants, and coaches are giving away millions of dollars in services via free consultations day in and day out.<\/li>\n<\/ul>\n<p>You need to create something valuable that offers your best advice, materials and services for free&#8230; in a way that your clients can access NOW. \u00a0Your <strong>life coaching marketing<\/strong> is only as good as, your ability to understand and create compelling (and free) offers in your marketplace.<\/p>\n<h3>Take Action Today to Double Your Client\u2019s and Income<\/h3>\n<p>You must create a compelling opt in offer for your potential clients, so you can start building a responsive mailing list that will be a major asset for your Coaching Practice.<\/p>\n<p>What is an opt in offer? Something you give in exchange for contact information and interest.<\/p>\n<p><strong>Step One: Decide<\/strong><\/p>\n<p>What is the best advice you have to offer?<\/p>\n<p>How can you put this information together in a way that doesn\u2019t involve your physical presence and attention?<br \/>\nSmart opt in offers that work include:<\/p>\n<ul>\n<li>E-books<\/li>\n<li>8, 14 or 30 Day challenge (free programs that offer some valuable transformation for your prospective client)<\/li>\n<li>Your best Tips<\/li>\n<li>A personal Video message from you<\/li>\n<li>A video training series<\/li>\n<li>Other Free Trainings<\/li>\n<li>Secret Tools<\/li>\n<li>A Personal Assessment, Test, or Evaluation of some critical element of your prospective client&#8217;s future success<\/li>\n<\/ul>\n<p><strong>Step Two: Provide<\/strong><\/p>\n<p>Create an opt in box on your website that allows visitors to receive your BEST offer\u00a0for free in exchange for their interest and contact information. \u00a0You can find many tutorials and tips on how to add opt in&#8217;s to your specific website by searching google for &#8220;how to add opt in box to _____&#8221; (insert your web provider or blog). \u00a0This will take your <span style=\"text-decoration: underline;\">life coaching marketing<\/span> to a whole new level of success.<\/p>\n<p><strong>Step Three: Succeed<\/strong><\/p>\n<p>Your <strong>Life Coaching Marketing<\/strong> has now taken you into the lives and homes of people instantly. You could be on vacation with your family or friends while building your business and changing lives. \u00a0What could be better than this?<\/p>\n<p>It\u2019s that simple. \u00a0Stop hoarding. \u00a0Don&#8217;t withhold your gifts! \u00a0Learn the <span style=\"text-decoration: underline;\">life coaching marketing<\/span>\u00a0approach that expands your business rapidly. \u00a0Give away your best advice for free, and you&#8217;ll have a line of interested prospective clients to enroll in your coaching programs.<\/p>\n<div><span style=\"color: #ff0000;\"><em><strong>Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!<\/strong><\/em><\/span><\/div>\n<p style=\"padding-top: 10px;\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/jeannine-yoder\/\" target=\"_blank\"><strong>Jeannine Yoder<\/strong><\/a><br \/>\nLife Coach<br \/>\nWriting team, Coaches Training Blog Community<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Life Coaching Marketing is easy to master when you understand your client enough to know what they value, and then give\u00a0them the best value possible\u00a0for\u00a0FREE. \u00a0Haven&#8217;t you been seduced into buying cookies, pie, or candy after tasting a free sample at the local store?\u00a0\u00a0Those stores know that you VALUE the sweet taste of their goodies [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195,447],"tags":[984,315],"class_list":["post-9809","post","type-post","status-publish","format-standard","has-post-thumbnail","category-life-coaching-business","category-life-coaching-marketing-life-coaching-business","tag-life-coaching-business","tag-life-coaching-marketing","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2011\/12\/5286055257_6790b10eda_m.jpg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/9809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=9809"}],"version-history":[{"count":2,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/9809\/revisions"}],"predecessor-version":[{"id":19314,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/9809\/revisions\/19314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/9816"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=9809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=9809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=9809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}