{"id":8796,"date":"2011-11-10T08:00:43","date_gmt":"2011-11-10T16:00:43","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=8796"},"modified":"2016-08-14T18:50:32","modified_gmt":"2016-08-15T02:50:32","slug":"the-love-hate-relationship-with-life-coaching-marketing","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/the-love-hate-relationship-with-life-coaching-marketing\/","title":{"rendered":"The Love Hate Relationship With Life Coaching Marketing"},"content":{"rendered":"<p>How do you feel about your <strong><a title=\"The Love Hate Relationship With Life Coaching Marketing\" href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/how-to-speak-with-confidence-using-higher-standards\/8626\/\">life coaching marketing<\/a><\/strong>? I must admit that I had a love hate relationship with the marketing side of my coaching business.<\/p>\n<p>If you feel the same way about marketing below are some tips to help you.<\/p>\n<p><span style=\"text-decoration: underline;\">Life coaching marketing<\/span> has not always been easy for me, and at one point in my career life I almost gave up all together as I hated marketing so badly, until I had a shift in my perspective and thinking. I did a little coaching on myself and used a coaching technique you probably already know called &#8220;reframing&#8221;. Instead of looking at sales and marketing the way you always have, you can start to look at it as a part of the coaching process.<\/p>\n<h3>Life Coaching Marketing Can Be The Same As Life Coaching<\/h3>\n<p>And here\u2019s how:<\/p>\n<ul>\n<li>Coaching is about getting people to take action. Marketing is about getting people to take action.<\/li>\n<li>Coaching is about getting your client to the point where they know what they want, what their challenges are, and what to do. Marketing is about the challenges they are facing and how to solve their problems and getting them to buy.<\/li>\n<li>Coaching is about helping people see new possibilities and so is marketing.<\/li>\n<\/ul>\n<h3>Four Changes to Make in Your Marketing to Make it More Like Coaching<\/h3>\n<ol>\n<li>Make your<strong> life coaching marketing<\/strong> materials to serve people instead of selling people. The more you focus on creating your <span style=\"text-decoration: underline;\">life coaching marketing<\/span> in a way that creates value and sounds like coaching, the more you&#8217;ll feel good about marketing.<\/li>\n<li>As a coach, part of your job is to inspire your clients, the same is true with marketing. Broadcasting your extreme results, as long as they&#8217;re true, can be inspiring and so can testimonials of your client\u2019s results.<\/li>\n<li>As a coach, you must have rapport with your clients and you must have rapport when marketing. The best way to gain rapport is to understand your clients in a deep way.<\/li>\n<li>As a coach you want people to take action and you certainly want action taken in your marketing. Focus on creating marketing materials that move people to take action.<\/li>\n<\/ol>\n<p>When you start to look at your life coach market the same way you do your existing clients then your marketing efforts will motivate people to buy your products or services.<\/p>\n<p><strong><span style=\"color: #ff0000;\">Special Bonus \u2013<\/span> <span style=\"color: #ff0000;\"><em>Learn 32 \u2018Guru\u2019 Transformation Techniques when you fill in the form at the top right and click the \u201cWatch The Videos Now\u201d button. You&#8217;ll learn how to become a life coach in 30 days.<\/em><\/span><\/strong><\/p>\n<p style=\"padding-top: 10px;\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/dana-bosley\/\" target=\"_blank\"><strong>Dana Bosley<\/strong><\/a><br \/>\nSpiritual Growth Coach<br \/>\nWriting team, Coaches Training Blog Community<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you feel about your life coaching marketing? I must admit that I had a love hate relationship with the marketing side of my coaching business. If you feel the same way about marketing below are some tips to help you. Life coaching marketing has not always been easy for me, and at one [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195,447],"tags":[984,315],"class_list":["post-8796","post","type-post","status-publish","format-standard","category-life-coaching-business","category-life-coaching-marketing-life-coaching-business","tag-life-coaching-business","tag-life-coaching-marketing","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/8796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=8796"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/8796\/revisions"}],"predecessor-version":[{"id":18926,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/8796\/revisions\/18926"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=8796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=8796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=8796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}