{"id":8437,"date":"2011-09-20T08:00:06","date_gmt":"2011-09-20T16:00:06","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=8437"},"modified":"2016-08-14T14:23:45","modified_gmt":"2016-08-14T22:23:45","slug":"business-success-coaching-the-kiss-of-death-in-marketing","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/business-success-coaching-the-kiss-of-death-in-marketing\/","title":{"rendered":"Business Success Coaching: The Kiss of Death In Marketing"},"content":{"rendered":"

One of the best things you can do to help your business success coaching<\/a><\/strong> clients get more business is to help them define what they do. We can laugh and agree that we can\u2019t be all things to all people. But do we really understand that thinking everyone is a potential customer means that no one is really our customer? In today\u2019s world of high speed marketing and information, the competition to win customers is fierce. But why do people, including business success coaching<\/strong> clients, fail to clearly define their target markets?<\/p>\n

The 3 Most Common Business Success Coaching Mistakes<\/h3>\n

1. It\u2019s too basic too really be important. One common business success coaching<\/strong> mistake is in determining a niche is that clients think that because it seems so simple, they gloss over it quickly.<\/p>\n

2. Discovering a target market is too much work. It does take work, resources, and time to decide on a market. Most people without a business success coach stop often stop short when they realize how much effort it can be.<\/p>\n

3. Failing to gather information. Data must be collected and analyzed so one can make wise business choices instead of choices based on personal or emotional preferences.<\/p>\n

The Fear That Keeps People From Success<\/h3>\n

In this economy it\u2019s hard to think of turning anyone away who would willingly pay you. Even if your coaching clients want every customer they can get, they still need to call them by name to get their attention in the crowd. Not literally, of course, but by marketing to them in such a way that they see your client as the solution to what they need or want most. Which is more attractive to you? \u201cMeat for Sale\u201d or \u201cMade to order Kobe Burgers.\u201d Even if the second option is not enticing, the first option sounds a bit suspicious. What type of meat? Is it even safe? There is something very attractive about seeing an ad for your specific need. Almost as if they know you personally. In this competitive market, your coaching clients need you to help them find a way to shine above the rest.<\/p>\n

Special Bonus \u2013 Learn 32 \u2018Guru\u2019 Transformation Techniques when you fill in the form at the top right and click the \u201cWatch The Videos Now\u201d button. You’ll learn how to become a life coach in 30 days.<\/strong><\/em><\/span><\/div>\n

Colette Seymann<\/strong><\/a>
\nJTS Advisors Designated Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the best things you can do to help your business success coaching clients get more business is to help them define what they do. We can laugh and agree that we can\u2019t be all things to all people. But do we really understand that thinking everyone is a potential customer means that no […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[165,271],"tags":[957,1153],"class_list":["post-8437","post","type-post","status-publish","format-standard","category-business-coaching","category-business-success-coaching","tag-business-coaching","tag-business-success-coaching","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":18857,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/8437\/revisions\/18857"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}