{"id":748,"date":"2009-03-20T06:23:33","date_gmt":"2009-03-20T06:23:33","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=748"},"modified":"2016-08-11T22:56:04","modified_gmt":"2016-08-12T06:56:04","slug":"what-is-a-life-coach-how-to-become-a-coach-find-new-clients","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/what-is-a-life-coach-how-to-become-a-coach-find-new-clients\/","title":{"rendered":"What is a Life Coach? How to Become a Coach Who Can Find New Clients Anywhere"},"content":{"rendered":"

How many times have you been talking to prospective clients and after you tell them what you do, they immediately ask, \u201cWhat is a life coach<\/strong><\/a><\/span>?\u201d And the only answer you can think of is the Wikipedia definition of \u201cWhat is a life coach<\/strong><\/span><\/span>?\u201d So you tell them \u201ccoaching is a method of directing, instructing and training a person or group of people, with the aim to achieve some goal or develop specific skills.\u201d And they stare blankly at you and wonder what planet you\u2019re from. Now the real question is\u00a0how to become a coach<\/a><\/strong><\/span>\u00a0who can answer the question, \u201cWhat is a life coach<\/span><\/strong><\/span>?\u201d and have it turn into a meaningful conversation.<\/p>\n

It\u2019s crucial that you are able to describe what you do in a way that will help prospective clients understand that you are someone who could be a solution to their relationship problem, their business problems, or whatever your niche is. The test is\u00a0<\/span>how to become a coach<\/strong><\/span><\/span>\u00a0who can position yourself in a way that intrigues the other person and gets them to genuinely want to know more about what you do after they ask you \u201c<\/span>what is a life coach<\/span><\/span><\/span>?\u201d
\n<\/span><\/p>\n

What\u2019s The Secret to H<\/span>ow to Become a Coach<\/span><\/span>\u00a0W<\/span>ho Draws Curiosity?<\/h3>\n

Well, know that using your label as a \u201ccoach\u201d can be confusing or a conversation stopper. And don\u2019t start talking about the process. Most people will shut down.<\/p>\n

So, how to become a coach<\/strong><\/span><\/span>\u00a0who attracts prospective clients? Recognize people are motivated by two things. Pain and pleasure. They move away from pain and toward pleasure. So communicate the problem or pain,\u00a0before<\/em>\u00a0you offer the solution. This works because when people have a problem, they have a type of \u201cradar\u201d that seeks a solution. So if you can communicate that you understand their problem, you will get their attention right away.<\/p>\n

If You Want to Know H<\/span>ow to Become a Coach<\/span><\/span>\u00a0Who Gets a Prospective Client\u2019s Attention, Be as Specific as Possible
\n<\/span><\/h3>\n

\u201cI work with real estate agents who face the challenges of a slow economy\u201d will not get the results that \u201cI work with real estate agents who are struggling to get clients.\u201d That is really\u00a0<\/span>what is a life coach<\/span><\/span><\/span>\u00a0fr<\/span>om the position of that niche of clients.<\/p>\n

Colette Seymann<\/p>\n

Accountability Coach, JTS Advisors<\/p>\n","protected":false},"excerpt":{"rendered":"

How many times have you been talking to prospective clients and after you tell them what you do, they immediately ask, \u201cWhat is a life coach?\u201d And the only answer you can think of is the Wikipedia definition of \u201cWhat is a life coach?\u201d So you tell them \u201ccoaching is a method of directing, instructing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[98,17],"tags":[893,828],"class_list":["post-748","post","type-post","status-publish","format-standard","category-how-to-become-a-coach","category-what-is-a-life-coach","tag-how-to-become-a-coach","tag-what-is-a-life-coach","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":18299,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/748\/revisions\/18299"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Now that you have their attention, offer the solution. Use stories and testimonials to communicate that you do indeed have the answer to their problem. Now you know\u00a0how to become a coach<\/span><\/span><\/span>\u00a0who can talk with prospective clients with confidence\u2026and avoid the uncomfortable question, \u201c<\/span>what is a life coach<\/a><\/strong><\/span><\/span>, anyway?\u201d<\/span><\/p>\n