{"id":6677,"date":"2011-02-23T17:00:32","date_gmt":"2011-02-24T01:00:32","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=6677"},"modified":"2016-08-13T09:12:02","modified_gmt":"2016-08-13T17:12:02","slug":"marketing-for-coaches-who%e2%80%99s-got-your-prospect","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/marketing-for-coaches-who%e2%80%99s-got-your-prospect\/","title":{"rendered":"Marketing for Coaches: Who\u2019s Got Your Prospect?"},"content":{"rendered":"

Once you have a clear picture of your target client, marketing for coaches<\/strong><\/a> dictates that you figure out where those prospective clients are right now. They are someone\u2019s client. They belong to some group. They subscribe to some magazine or journal.<\/p>\n

Your Prospective Clients Are Not New to the Planet<\/h3>\n

Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects\u2019 shoes. Close your eyes and concentrate. If you were your prospect, who would you already do business with? What associations would you belong to? What magazines would you subscribe to? Think.<\/p>\n

Ask for Help and Get a Reality Check<\/h3>\n

You certainly know some people who fit your target client\u2019s picture. Ask them for help. Explain that you are not trying to sell them anything, but that you would really appreciate some help. Tell them that you are a coach. Tell them that marketing for coaches<\/strong> doesn\u2019t come easy, but that it is one of the most important things you have to do. Do a reality check on your picture of your ideal prospect \u2013 you just might have missed something important.<\/p>\n

In Marketing for Coaches There Are Always Several Ways to Make the Connection<\/h3>\n

Now that you are confident that you have a proper characterization of your target client, it is time to reach out.<\/p>\n

Here are some options:<\/p>\n

\u2022 Join their professional association \u2013 getting access to a membership directory.
\n\u2022 Join an appropriate LinkedIn Group.
\n\u2022 Use Adwords and offer a free whitepaper.
\n\u2022 Buy a mailing list form a publication popular with your target clients.
\n\u2022 Create a webpage based on keyword phrases popular with your target clients and offer a free coaching session.
\n\u2022 Offer to speak to a local chapter of a group your target clients belong to.<\/p>\n

The list goes on and on, and it is all part of Marketing for Coaches<\/span>.<\/p>\n

SPECIAL BONUS <\/strong>\u2014 If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS<\/strong> to the \u201cLife Coach Salary Secrets<\/strong><\/a>\u201d video toolkit. Go HERE<\/strong><\/a> to get it FREE<\/strong>.<\/em><\/p>\n

Dave Iuppa
\nJTS Advisors Strategy and Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone\u2019s client. They belong to some group. They subscribe to some magazine or journal. Your Prospective Clients Are Not New to the Planet Your target prospects have a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195,324],"tags":[984,1193],"class_list":["post-6677","post","type-post","status-publish","format-standard","category-life-coaching-business","category-marketing-for-coaches","tag-life-coaching-business","tag-marketing-for-coaches","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/6677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=6677"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/6677\/revisions"}],"predecessor-version":[{"id":18692,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/6677\/revisions\/18692"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=6677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=6677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=6677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}