{"id":5042,"date":"2010-10-11T06:00:46","date_gmt":"2010-10-11T06:00:46","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=5042"},"modified":"2016-08-14T21:35:39","modified_gmt":"2016-08-15T05:35:39","slug":"build-your-life-coach-business-using-testimonials","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/build-your-life-coach-business-using-testimonials\/","title":{"rendered":"3 Secrets To Build Your Life Coaching Business With Testimonials"},"content":{"rendered":"

No matter how good a coach you are, building your life coaching business<\/strong><\/a> is a big job with lots of components. But have you realized that testimonials can be one of your best tools for business building? You want your testimonials to be coaching success stories, and you want them in your life coaching business<\/strong> building tool kit because you can use them effectively in several ways.<\/p>\n

Use Testimonials In Marketing Your Life Coaching Business<\/h3>\n

In marketing, whether for a life coaching business<\/span> or any other kind of business, testimonials can bring leads to you. Look at any website you like where someone is selling a product or service and you will find testimonials. Sometimes there are just a few, sometimes many. But they are always there. Why? Because it\u2019s much easier to believe a \u201creal person\u201d who says that something works than it is to believe the person who\u2019s selling it. And with multiple testimonials, every potential buyer can find someone to identify with so they have confidence that the product will work for them and their problems. You get credibility, social proof and a kind of indirect rapport building all in one fell swoop.<\/p>\n

Turn Testimonials Into Stories To Respond To Objections From Potential Clients<\/h3>\n

In order to build a life coaching business<\/strong>, you have to enroll clients into coaching, right? So at some point you make your offer of whatever coaching package you are offering. If you get a definite yes or no, the next step is obvious. But what about all the times you get some worry or objection expressed\u2013\u201cI don\u2019t have the money\u201d or \u201cI need to think about it\u201d or whatever. If you have testimonials from previous clients in your life coaching business<\/span>, you can turn them into stories that address your client\u2019s concern. \u201cWell, I\u2019d like to tell you about Mary. She had the same concern as you do and when she went ahead, she …….\u201d Whatever good things happened that you found out about from Mary\u2019s testimonial just might help that new potential client make a decision to go ahead and coach with you.<\/p>\n

Live Testimonials Work Well Too<\/h3>\n

If you offer complimentary sessions or sell your coaching packages from the front of the room or on teleseminars, testimonials are effective in building your life coaching business<\/strong> in those settings. Your audience will get caught up in the successes of the testimonial givers and be excited by what can happen. If they feel that the story started out where they are now, particularly if they can identify with the person giving the testimonial, they\u2019ll be interested in what you are offering. So use testimonials, but choose wisely and match them as best you can to your audience.<\/p>\n

By the way\u2026 you\u2019re invited to claim your FREE step-by-step \u201cLife Coaching Business Blueprint<\/strong><\/a>\u201d video toolkit. Just go HERE<\/strong><\/a> now to get your life coaching business blueprint videos<\/strong><\/a>.<\/em><\/p>\n

Dorine G Kramer
\nJTS Advisors Strategy and Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

No matter how good a coach you are, building your life coaching business is a big job with lots of components. But have you realized that testimonials can be one of your best tools for business building? You want your testimonials to be coaching success stories, and you want them in your life coaching business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195],"tags":[984],"class_list":["post-5042","post","type-post","status-publish","format-standard","category-life-coaching-business","tag-life-coaching-business","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/5042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=5042"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/5042\/revisions"}],"predecessor-version":[{"id":19050,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/5042\/revisions\/19050"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=5042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=5042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=5042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}