{"id":4124,"date":"2010-07-24T06:00:32","date_gmt":"2010-07-24T06:00:32","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=4124"},"modified":"2016-08-11T20:43:23","modified_gmt":"2016-08-12T04:43:23","slug":"life-coaching-business-name","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/life-coaching-business-name\/","title":{"rendered":"Life Coaching Business Essentials:  What\u2019s In A Name?"},"content":{"rendered":"<p>How important is selecting a name for your <strong><a title=\"life coaching business\" href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/life-coaching-business-wisdom-from-the-fortune-cookie\/4049\/\" target=\"_self\">life coaching business<\/a><\/strong>?\u00a0 While you don\u2019t want to pay thousands of dollars for business branding, you need to put in at least some thought to a name.\u00a0 Take a bank in a small town outside San Diego for example.\u00a0 It\u2019s called \u201cRaboBank.\u201d\u00a0 Would you feel that your money is safe with a name that sounds a little too much like, \u201cRob-a-Bank?\u201d\u00a0 You don\u2019t want your coaching clients to have that same hesitation when they see the name of your business.<\/p>\n<h3>Creating a Life Coaching Business Name That Works<\/h3>\n<p>It\u2019s important that the name of your <strong>life coaching business<\/strong> works for you.\u00a0 That is, it attracts clients rather than repels them.\u00a0 One of the key elements in a great name is that it implies the result your clients are looking for.\u00a0 Many people use their own name, which is not ideal.\u00a0 Why?\u00a0 Your potential clients are not likely to be searching the net for you.\u00a0 In fact they care very little about you.\u00a0 What they are passionate about is finding a solution to their problem.<\/p>\n<h3>You Can Actually Help Your Clients Find You<\/h3>\n<p>When you are considering names for your <span style=\"text-decoration: underline;\">life coaching business<\/span>, test them against Google keywords.\u00a0 Get a Google Adword account, and see when people are searching for.\u00a0\u00a0 There will be too much competition for the top ranking keywords.\u00a0 Look at some of the slightly less popular keywords and select one that is a good match for the result you provide for your clients.<\/p>\n<p>What would it be like to have a blog title that included keyword phrases that your ideal clients are searching for?\u00a0 It\u2019s no guarantee of success, but at least it is a good start to your marketing plan and a way to stack the deck in your favor.<\/p>\n<p><em>By the way\u2026 you\u2019re invited to claim your FREE step-by-step \u201c<strong><a href=\"http:\/\/www.google.com\/url?sa=D&amp;q=http%3A%2F%2Fwww.coachestrainingblog.com%2Fsp.php%3Fadsource%3Dblogtext\" target=\"_blank\">Life Coaching Business Blueprint<\/a><\/strong>\u201d video toolkit. Just go <strong><a href=\"http:\/\/www.google.com\/url?sa=D&amp;q=http%3A%2F%2Fwww.coachestrainingblog.com%2Fsp.php%3Fadsource%3Dblogtext\" target=\"_blank\">HERE<\/a><\/strong> now to get your <strong><a href=\"http:\/\/www.google.com\/url?sa=D&amp;q=http%3A%2F%2Fwww.coachestrainingblog.com%2Fsp.php%3Fadsource%3Dblogtext\" target=\"_blank\">life coaching business blueprint videos<\/a>.<\/strong><\/em><\/p>\n<p>Colette Seymann<\/p>\n<p>JTS Advisors Bi-Designated Strategy and Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How important is selecting a name for your life coaching business?\u00a0 While you don\u2019t want to pay thousands of dollars for business branding, you need to put in at least some thought to a name.\u00a0 Take a bank in a small town outside San Diego for example.\u00a0 It\u2019s called \u201cRaboBank.\u201d\u00a0 Would you feel that your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195],"tags":[984],"class_list":["post-4124","post","type-post","status-publish","format-standard","category-life-coaching-business","tag-life-coaching-business","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/4124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=4124"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/4124\/revisions"}],"predecessor-version":[{"id":18251,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/4124\/revisions\/18251"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=4124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=4124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=4124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}