{"id":3822,"date":"2010-07-02T13:00:50","date_gmt":"2010-07-02T13:00:50","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=3822"},"modified":"2016-08-11T21:05:26","modified_gmt":"2016-08-12T05:05:26","slug":"the-life-coach-marketing-mistakes-most-people-make","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/the-life-coach-marketing-mistakes-most-people-make\/","title":{"rendered":"The Life Coach Marketing Mistakes Most People Make"},"content":{"rendered":"

The key to successful life coach marketing<\/a><\/strong> is not technical.\u00a0 It\u2019s emotional.\u00a0 It has to do with the currency of providing value in terms of not what you have, but what your potential life coaching client is looking for.\u00a0 Essentially, marketing is not about what you have to offer as a coach, it\u2019s about your potential client and the result they want to achieve.<\/p>\n

Most Coaching Web Pages Are a Waste of Money<\/h3>\n

Many coaches don\u2019t feel they can even start coaching until they have a \u201cweb presence.\u201d\u00a0 This usually translates into a web page with a pretty picture of themselves and a personal bio.\u00a0 The average landing time on such a page is seconds.\u00a0 Your potential clients don\u2019t care about you.\u00a0 They probably don\u2019t even care about coaching.\u00a0 They care about getting an answer to their problem.<\/p>\n

Life Coach Marketing Keys<\/h3>\n

The keys to an effective life coach marketing<\/strong> campaign are to identify what your ideal client is looking for, summarize it in the most simplified manner, and offer them a solution.\u00a0 I\u2019m not trying to loose weight, but if I were I would definitely click on the button that promises to deliver that, \u201cFabulous Foods to Help You Loose Fat.\u201d\u00a0 Cosmo Magazine has it down to a science.\u00a0 Take a look at their headlines.\u00a0 You almost \u201chave\u201d to buy their magazine because you want to learn how to \u201cScore a Slammin\u2019 Bod in 6 Minutes a Day.\u201d<\/p>\n

How can you make your life coach marketing<\/span> enticing?\u00a0 Find out what your clients want, and deliver it in a way they want it.\u00a0 It may be video, audio, or written format.\u00a0 But whatever it is, it should be the very best quality of information you can deliver.\u00a0 Sure, you run the risk that 5% of the population will take the information and get the result you want.\u00a0 But don\u2019t sell your coaching short.\u00a0 It\u2019s not about the information you have, it\u2019s about the transformation that coaching is all about.\u00a0 And isn\u2019t that a lot more fun and rewarding?<\/p>\n

Special Bonus<\/span><\/strong> \u2013 <\/span>Learn 32 \u2018Guru\u2019 Transformation Techniques when you fill in the form at the top right and click the \u201cWatch The Videos Now\u201d button. You’ll learn how to become a life coach in 30 days.<\/span><\/em><\/strong><\/p>\n

Colette Seymann<\/p>\n

JTS Advisors Bi-Designated Strategy and Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

The key to successful life coach marketing is not technical.\u00a0 It\u2019s emotional.\u00a0 It has to do with the currency of providing value in terms of not what you have, but what your potential life coaching client is looking for.\u00a0 Essentially, marketing is not about what you have to offer as a coach, it\u2019s about your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[287],"tags":[1171],"class_list":["post-3822","post","type-post","status-publish","format-standard","category-life-coach-marketing","tag-life-coach-marketing","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/3822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=3822"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/3822\/revisions"}],"predecessor-version":[{"id":18260,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/3822\/revisions\/18260"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=3822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=3822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=3822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}