{"id":3042,"date":"2010-03-14T21:09:58","date_gmt":"2010-03-14T21:09:58","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=3042"},"modified":"2016-08-26T11:45:33","modified_gmt":"2016-08-26T19:45:33","slug":"the-o-myth-of-life-coach-marketing-why-oprah-isnt-calling-your-life-coaching-business-anytime-soon","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/the-o-myth-of-life-coach-marketing-why-oprah-isnt-calling-your-life-coaching-business-anytime-soon\/","title":{"rendered":"The O-Myth of Life Coach Marketing: Why Oprah Isn’t Calling Your Life Coaching Business Anytime Soon"},"content":{"rendered":"

In life coach marketing<\/strong> and publicity, there’s a common dream for coaches… that your life coaching business<\/a><\/strong> will be displayed to the world because you got on Oprah.<\/p>\n

Here’s the truth…<\/p>\n

No, it won’t.<\/p>\n

It’s true that some of the big successes in the life coaching business<\/strong> have happened because they were on Oprah’s show, but more likely, you got on Oprah because you were already big (i.e. James Ray or Eckhardt Tolle).\u00a0 The chances are so small that you’ll ever be discovered by Oprah or any other ‘guru maker’, that those odds aren’t even worth playing.<\/p>\n

“Ok, Jeff, thanks for bursting my dream bubble.”<\/p>\n

Ok, ok, sorry about that, but don’t go give up on your life coaching business<\/strong> just yet.<\/p>\n

Life Coach Marketing Truth: How Coaches Really Get on Oprah<\/h3>\n

There are two legitimate reasons why coaches do get to market their life coaching business<\/span> on Oprah (or get access to a guru maker that will help them with their life coach marketing<\/strong>):<\/p>\n

1.\u00a0 They add massive value in a way that entertains and excites people<\/p>\n

2.\u00a0 They have used good life coach marketing to attract an already large following<\/p>\n

By the way, if you learn to do #1, you’ll have a tendency to accomplish #2 naturally.<\/p>\n

The reason why the life coaches that have gotten on Oprah actually got on Oprah wasn’t because they got lucky… it’s because they accomplished at least one of these two things.<\/p>\n

Life Coaching Businesses Can be Successful Without Oprah<\/h3>\n

If you want to master life coach marketing<\/strong> to the point of accomplishing these two things, you’ll need to learn some Guerrilla Publicity<\/strong> skills.\u00a0 Good marketing and good publicity go hand in hand.\u00a0 Publicity is all about getting the attention of mass amounts of people so you have a chance to attract them as followers, and in order to attract them and keep them around, you’ll need to add value in a way that’s entertaining or exciting.<\/p>\n

Life Coach Marketing Keys to Getting Started With Your Publicity Machine<\/h3>\n

I asked Jill Lublin<\/strong>, best selling author of Guerrilla Publicity<\/span>, “What are the keys to marketing your life coaching business<\/span> with free publicity?\u201d\u00a0 Here’s what I learned from her:<\/p>\n

First, You Need to Ask The Right ‘Publicity Getting’ Questions<\/h3>\n

1.\u00a0 ‘Define Your Message’ Questions:<\/strong><\/p>\n