{"id":28661,"date":"2023-02-24T22:15:06","date_gmt":"2023-02-25T06:15:06","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=28661"},"modified":"2023-02-24T22:15:09","modified_gmt":"2023-02-25T06:15:09","slug":"how-to-talk-to-clients-about-coaching","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/how-to-talk-to-clients-about-coaching\/","title":{"rendered":"How to Talk to Clients About Coaching"},"content":{"rendered":"\n

\u201cIf I just put myself out there<\/span>, I\u2019ll start getting clients.\u201d<\/em><\/strong><\/p>\n\n\n\n

– me, a decade ago, excited to share coaching with the world.<\/em><\/p>\n\n\n\n

But clients<\/span> weren\u2019t excited about my coaching.<\/p>\n\n\n\n

Quickly, I learned the reality<\/span>:<\/p>\n\n\n\n

Coaches<\/span> are excited about coaching<\/span>.<\/strong><\/p>\n\n\n\n

Clients<\/span> are excited about RESULTS<\/span>.<\/strong><\/p>\n\n\n\n

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Clients<\/span> are excited about RESULTS<\/span>.<\/strong>“<\/p>\n<\/blockquote>\n\n\n\n

I was interested in deep coaching conversations, accountability, limiting beliefs, etc.<\/p>\n\n\n\n

But nobody responded to me, (and nobody bought coaching).<\/p>\n\n\n\n

I felt burnt out, frustrated, and misunderstood.<\/p>\n\n\n\n

THE PROBLEM? I thought clients are interested in COACHING.<\/p>\n\n\n\n

\u201cAren\u2019t clients interested in coaching?\u201d<\/strong><\/h2>\n\n\n\n

Yes and no\u2026<\/p>\n\n\n\n

Client\u2019s only care about whether (or not) coaching is going to help them<\/span>.<\/p>\n\n\n\n

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Client\u2019s only care about whether (or not) coaching is going to help them<\/span>.”<\/p>\n<\/blockquote>\n\n\n\n

Your client doesn\u2019t want coaching.<\/p>\n\n\n\n

NOBODY wants coaching.<\/strong><\/p>\n\n\n\n

Coaching helps a client to do what they don\u2019t want to do<\/span>\u2026<\/p>\n\n\n\n

\u2026to become who they want to become<\/span>.<\/p>\n\n\n\n

Who wants to do things they don\u2019t want to do?<\/p>\n\n\n\n

Nobody.<\/p>\n\n\n\n

So coaching will appear as an obstacle<\/span> between your potential client and what they want to achieve.<\/p>\n\n\n\n

\"Skipping<\/a><\/figure>\n\n\n\n

Your client will think \u201cSo I have to go through all this troublesome coaching<\/span> in order to achieve my goal?\u201d<\/em><\/strong><\/p>\n\n\n\n

Coaches also love to coach<\/span> using their favorite method:<\/strong><\/h2>\n\n\n\n