{"id":28571,"date":"2023-01-18T16:40:03","date_gmt":"2023-01-19T00:40:03","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=28571"},"modified":"2023-01-19T07:21:23","modified_gmt":"2023-01-19T15:21:23","slug":"why-coach-for-free","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/why-coach-for-free\/","title":{"rendered":"Why coach for free?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Should you coach people <span style=\"text-decoration: underline;\">for free<\/span>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, but <span style=\"text-decoration: underline;\">not too much<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every successful coach started out <span style=\"text-decoration: underline;\">by giving free coaching<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most veteran coaches offer a <span style=\"text-decoration: underline;\">free, one-time discovery session<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so should you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s it. <span style=\"text-decoration: underline;\">No. more.<\/span> free. coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any more free coaching <span style=\"text-decoration: underline;\">will cost you paying clients<\/span>\u2026 and possibly, your coaching business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Any more free coaching <span style=\"text-decoration: underline;\">will cost you paying clients<\/span>\u2026 and possibly, your coaching business.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">What are the <span style=\"text-decoration: underline;\">problems<\/span> with <span style=\"text-decoration: underline;\">too much free coaching<\/span>?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Free coaching clients have <span style=\"text-decoration: underline;\">no emotional investment<\/span> in coaching\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026so they&#8217;re a lot less likely to take action and get results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026AND they\u2019re more likely to quit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too much free coaching \u2018talks clients out of hiring you\u2019\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you go \u201covertime\u201d on a discovery session\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026a client that was ready to hire you\u2026 might <span style=\"text-decoration: underline;\">change their mind<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Letting a session go \u2018on and on\u2019 without inviting a potential client to hire you\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026projects a <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/the-esteemed-coach\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>lack of confidence in your coaching<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and likely <span style=\"text-decoration: underline;\">lowers your coaching\u2019s perceived value<\/span>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Letting a session go \u2018on and on\u2019 without inviting a potential client to hire you\u2026projects a <a rel=\"noreferrer noopener\" href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/the-esteemed-coach\/\" target=\"_blank\"><strong>lack of confidence in your coaching<\/strong><\/a>\u2026and likely <span style=\"text-decoration: underline;\">lowers your coaching\u2019s perceived value<\/span>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Let your discovery session go too long\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and your client will simply say\u2026\u201dI gotta go\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Then it\u2019s too late<\/span> to invite them to enroll in continued coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you could <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/the-post-discovery-session-follow-up-system\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>follow up<\/strong><\/a> to schedule more time with them\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but you&#8217;re pushing <span style=\"text-decoration: underline;\">a weak position<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The climax of the discovery session has passed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They probably feel <span style=\"text-decoration: underline;\">satiated<\/span> with whatever breakthroughs they got from that one session\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and most clients aren\u2019t going to get back with you for 10 minutes, just <span style=\"text-decoration: underline;\">so you can ask them to pay for more coaching<\/span>.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE.jpg\" alt=\"How to Build a Profitable Coaching Business in 30 Days VIDEO COURSE\" class=\"wp-image-25019 size-full\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>(NOTE: If you\u2019ve been waiting to start your coaching business, or were wondering if you can do it profitably, then you need to <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">watch this video<\/a><\/strong>. In the video, I\u2019ll explain how to <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">How to Build a Profitable Coaching Business&nbsp;in 30 Days<\/a><\/strong>. <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">Click HERE now<\/a><\/strong> to <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">watch the video<\/a><\/strong>.)<\/em><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too much free coaching <span style=\"text-decoration: underline;\">attracts the worst clients<\/span> you\u2019ll ever have.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ongoing free clients are the WORST clients you will ever work with.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ongoing free clients are the WORST clients you will ever work with.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WORST CLIENT #1: NON-COMMITTAL<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Non-committal clients<\/span> quit coaching as soon as they\u2019re about to have a breakthrough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emotional investment in coaching usually <span style=\"text-decoration: underline;\">stems from a financial investment<\/span> in coaching.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Emotional investment in coaching usually <span style=\"text-decoration: underline;\">stems from a financial investment<\/span> in coaching.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Without the <span style=\"text-decoration: underline;\">emotional investment<\/span>, coaching starts <span style=\"text-decoration: underline;\">feeling like a drag<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It <span style=\"text-decoration: underline;\">weighs<\/span> on a client, rather than lifting them up\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because they aren\u2019t <span style=\"text-decoration: underline;\">pulling THEIR WEIGHT<\/span> in the coaching relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without pulling their own weight, they\u2019ll reject any accountability coaching\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because it&#8217;s <span style=\"text-decoration: underline;\">easier to escape than it is to change<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WRONG CLIENT #2: \u201cTakers\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Takers<\/span> don\u2019t honor professional boundaries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give a little too much free coaching\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and they\u2019ll push to see <span style=\"text-decoration: underline;\">how much more<\/span> free coaching they can get from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you tell them \u201cno more free coaching\u201d&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026some will even try to <span style=\"text-decoration: underline;\">guilt<\/span> you into changing your mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coaches fall for this guilt trip more than you\u2019d expect\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026thinking they \u2018could\u2019ve done a better job\u2019 coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But ANY coach would struggle to help a client <span style=\"text-decoration: underline;\">that\u2019s not truly invested in coaching<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takers will <span style=\"text-decoration: underline;\">put a lot of faith in you<\/span>, which might feel good at first\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but they\u2019ll expect you to <span style=\"text-decoration: underline;\">rescue them<\/span> every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takers try to make you their entire emotional support system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takers <span style=\"text-decoration: underline;\">suck all your time and energy<\/span>, leaving you <span style=\"text-decoration: underline;\">exhausted<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takers see you as their own personal assistant, or shoulder to cry on (but not as a valued professional).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how much you try to deliver for them, <span style=\"text-decoration: underline;\">it\u2019s never enough<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more you <span style=\"text-decoration: underline;\">give<\/span>\u2026the more they <span style=\"text-decoration: underline;\">take<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takers will suck you dry and burn you out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s nothing wrong with a client taking, when it\u2019s paired with giving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Healthy coaching relationships are give and take.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Healthy coaching relationships are give and take.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Takers only focus on ONE SIDE of that equation, and <span style=\"text-decoration: underline;\">staying in that coaching relationship is the END OF YOU<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WRONG CLIENT #3: Broke Clients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Broke clients<\/span> don\u2019t want to pay for coaching (because they\u2019re broke).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"827\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2.jpg\" alt=\"No money\" class=\"wp-image-28572\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2.jpg 926w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2-300x268.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2-768x686.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2-640x572.jpg 640w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Broke clients have nothing else to do, so they\u2019ll happily \u2018talk your ear off\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clients with money WANT to pay you, because they understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">It\u2019s in their best interest<\/span> to work with a worthy professional that gets paid.<\/li>\n\n\n\n<li>It\u2019s <span style=\"text-decoration: underline;\">unsustainable<\/span> to keep you working with no pay.<\/li>\n\n\n\n<li>You\u2019ll be more <span style=\"text-decoration: underline;\">motivated<\/span> to help them when you\u2019re paid well.<\/li>\n\n\n\n<li>They <span style=\"text-decoration: underline;\">wouldn\u2019t feel right<\/span> about just taking from you.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too much free coaching encourages \u2018<span style=\"text-decoration: underline;\">chasing<\/span> the client\u2019.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investing hours in a client with no pay\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026can tempt you to <span style=\"text-decoration: underline;\">waste even more time chasing that client<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You won\u2019t want to feel like you\u2019ve <span style=\"text-decoration: underline;\">wasted<\/span> all that time and energy by walking away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is commonly known as\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The \u2018Sunk Cost\u2019 Fallacy:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cA <span style=\"text-decoration: underline;\">cognitive bias<\/span> that occurs when someone continues to invest time, money, or effort into something that <span style=\"text-decoration: underline;\">they know is a waste<\/span>\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026only because <span style=\"text-decoration: underline;\">they have already invested<\/span> a significant amount of resources into it.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This mistake is based on an <span style=\"text-decoration: underline;\">emotional attachment<\/span> to the wasted resources that have already been invested\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026rather than considering the <span style=\"text-decoration: underline;\">lack of future upside<\/span> coming from throwing \u2018good resources after bad\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of trying to make a bad decision into a good one\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026reinvest your time to meet clients <span style=\"text-decoration: underline;\">who will actually hire you<\/span>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Instead of trying to make a bad decision into a good one\u2026reinvest your time to meet clients <span style=\"text-decoration: underline;\">who will actually hire you<\/span>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">One of my favorite antidotes to the \u2018sunk-cost fallacy\u2019 is one I heard from Eben Pagan, a very profitable coach, who told me:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cno matter how far you\u2019ve gone down the <span style=\"text-decoration: underline;\">wrong road<\/span>\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026<span style=\"text-decoration: underline;\">go back<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a fine line between building enough trust for a client to hire you (which <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/is-your-client-testing-you\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>I cover HERE<\/strong><\/a>)\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and trying to FORCE a coaching relationship when you didn\u2019t \u201cclick\u201d with the client in the first discovery session.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too much free coaching can lead coaches to take a client\u2019s quitting <span style=\"text-decoration: underline;\">personally<\/span>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If a client quits coaching that they didn\u2019t even pay for\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026then coaches wonder if the coaching <span style=\"text-decoration: underline;\">was worth anything<\/span> to the client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some coaches take a \u2018free client\u2019 quitting as an <span style=\"text-decoration: underline;\">insult<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026as if their coaching was a <span style=\"text-decoration: underline;\">priceless gift<\/span> that their client <span style=\"text-decoration: underline;\">rejected<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of coaches will think a free client quit because they are a bad coach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real problem?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That client wasn\u2019t emotionally invested in coaching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How should you use free coaching in Discovery Sessions?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coaching for free is THE proven way to get coaching clients\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but you\u2019ll need to decide HOW to use free coaching effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A one-time \u201csample\u201d Discovery Session <span style=\"text-decoration: underline;\">is the only free coaching you ever need to offer<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve found <span style=\"text-decoration: underline;\">30 to 45 minutes of coaching<\/span> is the \u201csweet spot\u201d length for Discovery Sessions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">45 minutes gives you time to make a difference for your client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but not so much that you overwhelm them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few \u2018gurus\u2019 recommend giving <span style=\"text-decoration: underline;\">a two hour long Discovery Session<\/span> (the Dean of Master Coach University will run <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bait-switch-coaching-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>his Discovery Sessions<\/strong><\/a> around that long\u2026 but he CHARGES for them).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So feel free to test different lengths to find your own sweet spot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But I\u2019ve found, for most coaches, that <span style=\"text-decoration: underline;\">the MORE time you spend<\/span> with a client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<span style=\"text-decoration: underline;\">beyond<\/span> 30 to 45 minutes\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026the <span style=\"text-decoration: underline;\">LESS likely you\u2019ll enroll that client<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bottom line: You\u2019ve got to find a happy medium\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026between <span style=\"text-decoration: underline;\">giving massive value<\/span> to your client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/the-hard-to-get-coach\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>withholding coaching<\/strong><\/a> enough to enroll them in further paid coaching.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A one-time \u201csample\u201d Discovery Session <span style=\"text-decoration: underline;\">is the only free coaching you ever need to offer<\/span>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why do we tend to coach <\/strong><strong>too much for free<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coaches are helpful people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of them are <span style=\"text-decoration: underline;\">more concerned with helping<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<span style=\"text-decoration: underline;\">than getting paid<\/span> for their time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those coaches say\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cIt\u2019s not about the money.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it doesn\u2019t HAVE to be about money for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can still be <span style=\"text-decoration: underline;\">helpful<\/span>, but be wary of the <span style=\"text-decoration: underline;\">deeper issues<\/span> that keep coaches from charging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few reasons why coaches give too much for free:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Needing Validation From Clients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many coaches <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/is-your-client-testing-you\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>need the client\u2019s validation<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They make that <span style=\"text-decoration: underline;\">VALIDATION more important than getting paid<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t mind NOT being paid as long as the client gives them validation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Validation becomes the <span style=\"text-decoration: underline;\">currency<\/span> that this coach works for\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026NOT money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See the problem?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as you think VALIDATION is more important than your coaching fee\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026you\u2019ll always <span style=\"text-decoration: underline;\">settle for validation ALONE<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and <span style=\"text-decoration: underline;\">get no money<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lot\u2019s of coaches think that validation will lead to enrollments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>These coaches have \u2018collapsed\u2019 validation with getting a paying client.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When they get validation\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026they feel as if they enrolled the client!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They relax.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They celebrate their victory\u2026 thinking their work is done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they <span style=\"text-decoration: underline;\">didn\u2019t enroll anybody<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026so those prospective clients \u2018die on the vine\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VALIDATION and GETTING PAID are <span style=\"text-decoration: underline;\">two different things<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes a client isn\u2019t going to \u201clike\u201d coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coaching doesn\u2019t exist \u2018to be liked\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your purpose as a coach is to make a difference for your client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026not to get a pat on the back.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Your purpose as a coach is to make a difference for your client\u2026not to get a pat on the back.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avoiding <span style=\"text-decoration: underline;\">Responsibility<\/span> or <span style=\"text-decoration: underline;\">Expectations<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many coaches believe if they get paid for coaching, they\u2019re responsible for their client\u2019s results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The truth is, <span style=\"text-decoration: underline;\">you\u2019re NEVER responsible for your clients&#8217; results<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let clients know <span style=\"text-decoration: underline;\">they<\/span> are responsible for results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re only a <span style=\"text-decoration: underline;\">catalyst<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let go of putting extra, unnecessary <span style=\"text-decoration: underline;\">pressure<\/span> on yourself just because you were paid a fee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coaching is Coaching &#8211; paid or free.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Discomfort <span style=\"text-decoration: underline;\">Talking About Money<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some coaches feel that making money negates their contribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They think <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/the-money-objection-to-coaching\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>money<\/strong><\/a> <span style=\"text-decoration: underline;\">cheapens<\/span> the coaching relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They feel the client will think the coach <span style=\"text-decoration: underline;\">didn\u2019t really care<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026just because <span style=\"text-decoration: underline;\">they got paid<\/span> some money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NONE of this is true, but since these myths create discomfort about money\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026a lot of coaches <span style=\"text-decoration: underline;\">don\u2019t bring money up AT ALL<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re stuck coaching for free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you ever want a real coaching BUSINESS\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026then <span style=\"text-decoration: underline;\">you\u2019ll need to talk about money<\/span> with your clients.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paying a fee for coaching is <span style=\"text-decoration: underline;\">GOOD for your client<\/span>.<\/li>\n\n\n\n<li>Getting paid for your coaching is the gateway to <span style=\"text-decoration: underline;\">helping the most people<\/span>.<\/li>\n\n\n\n<li>Clients EXPECT to pay for quality coaching.<\/li>\n\n\n\n<li>You feel good when you give good coaching.<\/li>\n\n\n\n<li>Clients feel good when they give good money for coaching.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Professional coaching is a dance of <span style=\"text-decoration: underline;\">giving<\/span> and <span style=\"text-decoration: underline;\">taking<\/span>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Give yourself permission to charge for coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll enjoy coaching more when you have clients paying you\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kristoffer \u201cPaid Coaching\u201d Thompson<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey.jpg\" alt=\"\" class=\"wp-image-26171\" width=\"249\" height=\"245\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey.jpg 775w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey-300x296.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey-768x758.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey-640x632.jpg 640w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/kris-thompson\/\" target=\"_blank\">Kris Thompson<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Designated Coach, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mastercoachuniversity.com\/\" target=\"_blank\">Master Coach University<\/a><\/strong><br>Head Coach, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/wellpaidcoach.com\/need-help\" target=\"_blank\">Synergy Private Client Program<\/a><\/strong><br><strong><a rel=\"noreferrer noopener\" href=\"mailto:kristofferthompson@coachestrainingblog.com\" target=\"_blank\">kristofferthompson@coachestrainingblog.com<\/a><\/strong><br>619-212-0202<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/kristofferthompson24\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/attractionsales\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span 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class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"http:\/\/www.youtube.com\/liketrane\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Should you coach people for free? Yes, but not too much. Every successful coach started out by giving free coaching. Most veteran coaches offer a free, one-time discovery session. And so should you. But that\u2019s it. No. more. free. coaching. Any more free coaching will cost you paying clients\u2026 and possibly, your coaching business. Any [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":28572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[31,2063],"tags":[841,947],"class_list":["post-28571","post","type-post","status-publish","format-standard","has-post-thumbnail","category-free-coach-training","category-how-to-get-coaching-clients-2","tag-free-coach-training","tag-how-to-get-coaching-clients","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2023\/01\/no-money2.jpg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/28571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=28571"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/28571\/revisions"}],"predecessor-version":[{"id":28585,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/28571\/revisions\/28585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/28572"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=28571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=28571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=28571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}