{"id":28305,"date":"2022-11-07T00:18:34","date_gmt":"2022-11-07T08:18:34","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=28305"},"modified":"2022-11-11T23:21:13","modified_gmt":"2022-11-12T07:21:13","slug":"how-to-charge-for-coaching","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/how-to-charge-for-coaching\/","title":{"rendered":"How to Charge For Coaching"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A coach recently complained that their potential clients <span style=\"text-decoration: underline;\">resisted PAYING for coaching<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026so she struggled getting them to \u2018cross the finish line\u2019, and ENROLL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She said <strong><em>\u201c<span style=\"text-decoration: underline;\">Giving valuable coaching<\/span> isn\u2019t my problem\u2026 it\u2019s <span style=\"text-decoration: underline;\">CHARGING for coaching<\/span> that seems to elude me.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process of CHARGING for coaching permeates every coaching practice\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WHAT to charge? (and what to charge FOR\u2026)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.youtube.com\/watch?v=sivuexeJxfk\" target=\"_blank\" rel=\"noreferrer noopener\">How MUCH to charge?<\/a><\/strong><\/li>\n\n\n\n<li>HOW to charge?<\/li>\n\n\n\n<li>WHEN to charge?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UNATTRACTIVE charging practices <span style=\"text-decoration: underline;\">kill coaching businesses<\/span>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/mastercoach\/wp-content\/uploads\/unattractive-charging-practice-logo-1024x576.jpg\" alt=\"Unattractive Charging Practices\" class=\"wp-image-10712\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For example, this coach explained: <strong><em>\u201cLast week I had a discovery session with a potential client. I explained that <span style=\"text-decoration: underline;\">I charge $75 an hour<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cShe seemed to be in total agreement, and said, \u2018Send me your contract\u2019.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cThe next week, she told me that she would be busy for the next few months, so she\u2019d let me know when she was ready to start.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI don\u2019t know what I did wrong. I keep running into this issue.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cShould I <span style=\"text-decoration: underline;\">increase<\/span> my hourly rate? Should I <span style=\"text-decoration: underline;\">decrease<\/span> it?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I could already see she was employing an <span style=\"text-decoration: underline;\">unattractive charging practice<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026so I told her\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don\u2019t charge for your TIME.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">Charging HOURLY<\/span> is unattractive.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as you do that, <span style=\"text-decoration: underline;\">your clients will think they&#8217;re paying for your TIME<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re paying for RESULTS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re paying for a MAGICAL EXPERIENCE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re paying for YOU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as you measure your service in HOURS, <span style=\"text-decoration: underline;\">you&#8217;ll seem like a commodity<\/span> to your clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It <span style=\"text-decoration: underline;\">demeans your image<\/span> and the perception of your coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instead, charge for RESULTS.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charge for EXPERIENCES.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charge for YOU.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charging for results, experiences, or you is <span style=\"text-decoration: underline;\">much more attractive<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because it <span style=\"text-decoration: underline;\">assigns all the value to your coaching brand<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026NOT your time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Charging for results, experiences, or you is <span style=\"text-decoration: underline;\">much more attractive<\/span>\u2026because it <span style=\"text-decoration: underline;\">assigns all the value to your coaching brand<\/span>\u2026NOT your time.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Charge For RESULTS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I once had a client who wanted to do a triathlon\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but he was AFRAID of swimming in the open ocean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and the triathlon was coming up!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I promised him <strong><em>\u201cIn 5 coaching sessions, you won\u2019t be afraid anymore.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cBy the time the triathlon happens, you\u2019ll get through it just fine.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What did I charge?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>He paid $150 for my time&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8230;and (if he got the RESULT\u2026) <span style=\"text-decoration: underline;\">he&#8217;d pay me another $700<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If he didn\u2019t get the RESULT\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026he owed me NOTHING (other than the original $150 for my time).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He had very little to lose and everything to gain, so he enrolled immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He CRUSHED his triathlon, swam in the open ocean without fear, and won his age class\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and I got paid very well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A win\/win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Charge For Experiences<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several times per year (as you may know), I provide &#8216;<a href=\"https:\/\/mastercoachuniversity.com\/programs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>experiences<\/strong><\/a>&#8216; for clients.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30 day Quickstart Bootcamps<\/li>\n\n\n\n<li>90 Day Accountability Challenges<\/li>\n\n\n\n<li>8-12 week Immersion Trainings<\/li>\n\n\n\n<li>3 month retreats<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those students\/clients pay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$900<\/li>\n\n\n\n<li>$2,600<\/li>\n\n\n\n<li>$5,976<\/li>\n\n\n\n<li>$9,000<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But I don&#8217;t have to worry about justifying my &#8216;per hour&#8217; rate\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because the participants are focused on the EXPERIENCE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My students\/clients that enroll aren&#8217;t counting my hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They just care about the EXPERIENCE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As long as the EXPERIENCE is fantastic&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8230;they feel BLOWN AWAY.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is <span style=\"text-decoration: underline;\">my time<\/span> worth those fees?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is the <span style=\"text-decoration: underline;\">EXPERIENCE worth it<\/span> to them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ABSOLUTELY.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Charge For YOU<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a client signs up for 1 on 1 coaching with me\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026they aren&#8217;t paying for \u2018SESSIONS\u2019 (although they get sessions).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They aren&#8217;t paying for &#8216;HOURS&#8217; (although I give them my time).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They aren&#8217;t paying for \u2018WORK\u2019 (although I work).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>They are <span style=\"text-decoration: underline;\">paying for ME<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They (somehow) got convinced that\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026the &#8216;ME&#8217; they paid for&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>is the <span style=\"text-decoration: underline;\">solution<\/span> to their problems.<\/li>\n\n\n\n<li>is the <span style=\"text-decoration: underline;\">help<\/span> that they need.<\/li>\n\n\n\n<li>is the <span style=\"text-decoration: underline;\">perspective<\/span> that&#8217;ll change their life.<\/li>\n\n\n\n<li>is immeasurably <span style=\"text-decoration: underline;\">valuable<\/span>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How did they get convinced?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps <span style=\"text-decoration: underline;\">by a client who referred<\/span> them\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because that client experienced a &#8216;ME&#8217; that changed their life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps by some <span style=\"text-decoration: underline;\">marketing<\/span>, <span style=\"text-decoration: underline;\">content<\/span>, or <span style=\"text-decoration: underline;\">webinar<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps by some <a href=\"https:\/\/mastercoachuniversity.com\/reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>case studies<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, somehow, <span style=\"text-decoration: underline;\">they believed in &#8216;ME&#8217;<\/span> as the golden goose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, when they sign up for coaching, <span style=\"text-decoration: underline;\">they get ME<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they PAY for ME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If, at the end of our contract, they want MORE of me\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026we renew or continue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <span style=\"text-decoration: underline;\">they aren&#8217;t counting the MINUTES<\/span> with me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They aren&#8217;t checking to see if I&#8217;m doing my work (although I work hard for them).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/mastercoach\/wp-content\/uploads\/attractive-charging-practice-logo-1024x576.jpg\" alt=\"Attractive Charging Practices\" class=\"wp-image-10713\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They just want to make sure that I&#8217;m AVAILABLE\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They just want to make sure that I&#8217;m COACHING THEM\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They just want to make sure that I&#8217;m PRESENT\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">THEN they feel they got their money&#8217;s worth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as they <span style=\"text-decoration: underline;\">continue to value ME<\/span> (and the coaching I provide)&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;I continue to get paid hundreds per hour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If not, my pay goes to zero\u2026 very fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another unattractive charging practice that the coach revealed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charging for <span style=\"text-decoration: underline;\">behind the scenes<\/span> work.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She explained that, in the coaching contract she sent her prospective client, she itemized all her hours between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coaching <span style=\"text-decoration: underline;\">session<\/span> time<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Planning<\/span> time<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Preparation<\/span> time<\/li>\n\n\n\n<li>Weekly <span style=\"text-decoration: underline;\">admin<\/span> time<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So I asked her: <strong><em>\u201cHow did your client respond to all that??\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The coach: <strong><em>\u201cShe told me that she didn\u2019t understand how I came up with those numbers, and that she didn\u2019t think she needed \u2018all that time\u2019.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cShould I not charge for my <span style=\"text-decoration: underline;\">preparation<\/span> and <span style=\"text-decoration: underline;\">planning<\/span>? Should I short-change myself?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I told her\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don\u2019t charge for <span style=\"text-decoration: underline;\">&#8216;behind the scenes&#8217; work<\/span>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clients don&#8217;t care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>They <span style=\"text-decoration: underline;\">don&#8217;t value your preparation<\/span> (they may not even know that you need to include it).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, admitting that you NEED preparation time <span style=\"text-decoration: underline;\">might make you look a bit too &#8216;ordinary&#8217;<\/span> to your client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many clients want to <span style=\"text-decoration: underline;\">feel like you&#8217;re MAGIC<\/span>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Many clients want to <span style=\"text-decoration: underline;\">feel like you&#8217;re MAGIC<\/span>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re going to fly in on your winged stallion and DO MAGIC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They may think that the coaching you give is EASY for you\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because you\u2019re so EXTRAORDINARY.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, Kris Thompson advises that you <span style=\"text-decoration: underline;\">combat that tendency<\/span>\u2026 working to <a href=\"https:\/\/www.youtube.com\/watch?v=BD1k6tFEmoI\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>make coaching look hard<\/strong><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-FREE-VIDEO-TRAINING.jpg\" alt=\"high leverage ways to get paying coaching clients (with PIES)\" class=\"wp-image-25022 size-full\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-FREE-VIDEO-TRAINING.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-FREE-VIDEO-TRAINING-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-FREE-VIDEO-TRAINING-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-FREE-VIDEO-TRAINING-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>(NOTE: Want to replace your full time income so you can <strong><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">transition<\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\"> to coaching for a living<\/a><\/strong>? Then you need to <strong><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">watch<\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\"> this <\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a><\/strong>. In the video, I\u2019ll explain the <strong><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">high leverage \u201cPIES\u201d strategy to<\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\"> <\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">best<\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\"> <\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">get<\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\"> <\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">paying<\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\"> <\/a><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">clients<\/a><\/strong>. <strong><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">Click HERE now<\/a> <\/strong>to <strong><a href=\"https:\/\/wellpaidcoach.com\/get-paying-clients-with-pies\" target=\"_blank\" rel=\"noreferrer noopener\">watch the video<\/a><\/strong>.)<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BOTTOM LINE: your client just wants their <span style=\"text-decoration: underline;\">result<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They just want your <span style=\"text-decoration: underline;\">help<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They <span style=\"text-decoration: underline;\">don&#8217;t care about your preparation, admin, logistics, planning<\/span>, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t want to know how many hours of meditation you do in order to be a great coach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t care that you spent 3 hours planning their next session.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they don\u2019t care that you spent 2 decades learning your craft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that\u2019s what it takes to deliver great results for your client\u2026 tough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So be it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can <span style=\"text-decoration: underline;\">charge as much as you want FOR YOUR COACHING<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but don\u2019t expect your client to applaud (or pay for) <span style=\"text-decoration: underline;\">your extra curricular process<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They won\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don\u2019t charge for your \u2018invisible work\u2019.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just <span style=\"text-decoration: underline;\">factor it into your monthly coaching rate<\/span>, and present the client with THAT ONLY.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rest is usually none of your client\u2019s business (and none of their concern).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Think of your coaching as a &#8216;black box&#8217;&#8230;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026a magical amulet masquerading as a consumer product.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should be <span style=\"text-decoration: underline;\">shiny<\/span> and <span style=\"text-decoration: underline;\">amazing<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should be <span style=\"text-decoration: underline;\">expensive<\/span>, but <span style=\"text-decoration: underline;\">NOT itemized<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faberg\u00e9 eggs don&#8217;t have a &#8216;materials list&#8217;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/mastercoach\/wp-content\/uploads\/faberge-egg.jpg\" alt=\"Faberge Egg\" class=\"wp-image-10714\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Faberg\u00e9 doesn&#8217;t give you an itemized invoice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faberg\u00e9 doesn\u2019t break their \u2018cost per egg\u2019 down into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the gold<\/li>\n\n\n\n<li>the gems<\/li>\n\n\n\n<li>the ceramic<\/li>\n\n\n\n<li>the bonding agents<\/li>\n\n\n\n<li>the artisan&#8217;s time and training<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That would <span style=\"text-decoration: underline;\">kill the seduction<\/span> of Faberg\u00e9\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That would ruin the Faberg\u00e9 <span style=\"text-decoration: underline;\">magic<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026turning the art of Faberg\u00e9 into a <span style=\"text-decoration: underline;\">commodity<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most Faberg\u00e9 egg owners <span style=\"text-decoration: underline;\">don&#8217;t want to know how their egg is made<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They just want the PRIDE and JOY of OWNING that magic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">99% of the guests at Disney World parks are happy to enjoy the facade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;d rather not know about <a href=\"https:\/\/orlandoinsidervacations.com\/the-secret-underworld-of-walt-disney-world\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the smelly underworld<\/strong><\/a> that makes the park function.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, yes, there&#8217;s 1% that wants to see behind the curtain, but only 1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After I shared all this, the coach admitted, <strong><em>\u201cI am a teacher by training, so I highly value planning and preparation. I guess old habits die hard!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then she revealed another unattractive charging practice\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026charging in ONE LUMP SUM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cAfter I told my new client I charged $75 an hour, I sent her a contract for $5,400, which covered 6 months of coaching.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No wonder her new client was so <span style=\"text-decoration: underline;\">reluctant to start coaching<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because her new coach failed to\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Charge in SMALL BITES<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Getting your prospective client to enroll may be <span style=\"text-decoration: underline;\">easier than you think<\/span>\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026if you <span style=\"text-decoration: underline;\">charge in smaller bites<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asking a <span style=\"text-decoration: underline;\">new<\/span> client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026who has <span style=\"text-decoration: underline;\">never spent a DIME<\/span> with you\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026to sign up for a $5,000 service\u2026?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COLD\u2026?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s <span style=\"text-decoration: underline;\">tremendously unattractive<\/span> to many new clients\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and they\u2019ll have VERY COLD feet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">$5,400 is a big commitment of <span style=\"text-decoration: underline;\">time<\/span>, <span style=\"text-decoration: underline;\">money<\/span>, <span style=\"text-decoration: underline;\">energy<\/span>, and <span style=\"text-decoration: underline;\">faith on a FIRST DATE<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How might you charge that new client in SMALL BITES?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enroll them in a very <span style=\"text-decoration: underline;\">low investment FIRST DATE<\/span>&#8230;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;under $1,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give them a TASTE of your magic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NOT the whole meal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, enroll them in the REST of your offering <span style=\"text-decoration: underline;\">later<\/span> (when they <span style=\"text-decoration: underline;\">trust<\/span> you, <span style=\"text-decoration: underline;\">love<\/span> you, and <span style=\"text-decoration: underline;\">believe<\/span> in you).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Every new client signs up for coaching <span style=\"text-decoration: underline;\">on FAITH<\/span> (to some extent).<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FAITH that you\u2019ll continue to coach them well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FAITH that you\u2019re consistent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FAITH that they\u2019ll get real results from coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FAITH that you\u2019re coaching is WORTH the money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more TIME you\u2019ve worked with a new client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026the <span style=\"text-decoration: underline;\">less FAITH is required for them to pay <\/span>for coaching.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The more TIME you\u2019ve worked with a new client\u2026the <span style=\"text-decoration: underline;\">less FAITH is required for them to pay <\/span>for coaching.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time your client <span style=\"text-decoration: underline;\">collects more coaching experiences<\/span> with you\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026so your client\u2019s faith is <span style=\"text-decoration: underline;\">replaced with FACTS<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each coaching session delivers <span style=\"text-decoration: underline;\">more facts that prove and reinforce the value of your coaching<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By then, your client is <span style=\"text-decoration: underline;\">READY to pay much more<\/span> to work with you\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026because <span style=\"text-decoration: underline;\">they KNOW your coaching is worth it<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want an example of a cheap first date?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bait-switch-coaching-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>My Slow Seduction Coaching Funnel<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bait-switch-coaching-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/mastercoach\/wp-content\/uploads\/slow-seducation-logo-1024x576.jpg\" alt=\"Slow Seduction Coaching Funnel\" class=\"wp-image-10715\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pay me for ONE SESSION. No commitment. Low risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I give you an AMAZING coaching experience, where you receive 10x the value of what you pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Then (and only then) are you ENROLLABLE for a big commitment.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sense?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s another way to charge for a high ticket coaching program in small bites:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Charge over TIME.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Set up a monthly payment plan (over a period of a year, perhaps).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That same $5,000 coaching program?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now it\u2019s only $416.66 (per month).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What seems more expensive to you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">$400?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or $5,000??<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, you <span style=\"text-decoration: underline;\">make the same money<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but $400 FEELS soooo much <span style=\"text-decoration: underline;\">more DIGESTIBLE<\/span> to your client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026because they have <span style=\"text-decoration: underline;\">more TIME to pay<\/span> for their coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After sharing the idea of \u2018small bites\u2019 with that coach, they told me the following:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI love the idea of offering a \u2018small taste\u2019 <span style=\"text-decoration: underline;\">before providing the \u2018entire meal\u2019.<\/span>\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI will definitely use that. And I\u2019ll charge for the WHOLE ME, not the \u2018parceled out\u2019 me.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pivoting to these more <span style=\"text-decoration: underline;\">attractive charging practices<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026will increase coaching <span style=\"text-decoration: underline;\">enrollments<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and ultimately coaching <span style=\"text-decoration: underline;\">income<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don\u2019t follow them blindly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every <span style=\"text-decoration: underline;\">customer<\/span>, <span style=\"text-decoration: underline;\">coach<\/span>, and <span style=\"text-decoration: underline;\">offer<\/span> is different\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026because the <span style=\"text-decoration: underline;\">CONTEXT of the relationship<\/span> is different.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use these practices as a <span style=\"text-decoration: underline;\">starting point<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but <span style=\"text-decoration: underline;\">modify them<\/span> according to your best judgment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more you <span style=\"text-decoration: underline;\">appreciate your client\u2019s perspective<\/span> and needs\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026the more you\u2019ll integrate that into the way you attract and enroll them.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The more you <span style=\"text-decoration: underline;\">appreciate your client\u2019s perspective<\/span> and needs\u2026the more you\u2019ll integrate that into the way you attract and enroll them.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">So try these attractive charging practices, and let me know how they work for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you give your clients a <span style=\"text-decoration: underline;\">valuable experience<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you provide coaching that <span style=\"text-decoration: underline;\">gives the results your clients are seeking<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026these \u2018attractive charging practices\u2019 will <span style=\"text-decoration: underline;\">multiply your clients<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and ultimately, your <span style=\"text-decoration: underline;\">impact<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeffrey \u201cCharge Attractively\u201d Sooey<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. Another BIG aspect of charging is <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=sivuexeJxfk\" target=\"_blank\" rel=\"noreferrer noopener\">HOW MUCH to charge<\/a><\/strong><\/span> (i.e. PRICING), which I cover in <strong><a href=\"https:\/\/www.youtube.com\/watch?v=sivuexeJxfk\" target=\"_blank\" rel=\"noreferrer noopener\">THIS VIDEO HERE<\/a><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.youtube.com\/watch?v=sivuexeJxfk\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/mastercoach\/wp-content\/uploads\/pricing-and-fees-THUMB.001.jpeg\" alt=\"Pricing and fees\" class=\"wp-image-10716\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A coach recently complained that their potential clients resisted PAYING for coaching\u2026 \u2026so she struggled getting them to \u2018cross the finish line\u2019, and ENROLL. She said \u201cGiving valuable coaching isn\u2019t my problem\u2026 it\u2019s CHARGING for coaching that seems to elude me.\u201d The process of CHARGING for coaching permeates every coaching practice\u2026 UNATTRACTIVE charging practices kill [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[277,195],"tags":[1159,984],"class_list":["post-28305","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-fees","category-life-coaching-business","tag-coaching-fees","tag-life-coaching-business","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/11\/attractive-charging-practice-logo.jpg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/28305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=28305"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/28305\/revisions"}],"predecessor-version":[{"id":28328,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/28305\/revisions\/28328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/28307"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=28305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=28305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=28305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}