{"id":27780,"date":"2022-07-03T08:34:01","date_gmt":"2022-07-03T16:34:01","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=27780"},"modified":"2023-04-16T12:31:59","modified_gmt":"2023-04-16T20:31:59","slug":"hard-versus-easy-coaching-business","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/hard-versus-easy-coaching-business\/","title":{"rendered":"\u201cHard\u201d Versus \u201cEasy\u201d Coaching Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the things that comes up for new coaches as they start their coaching business\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026is that <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/embracing-hard-things-in-your-coaching-business\/\"><strong><em>it starts to become hard<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some things in the coaching business are fun\u2026 no doubt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But some of the stuff you\u2019ll do in your coaching business <span style=\"text-decoration: underline;\">is not about having fun<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">it\u2019s about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>getting the client.<\/li>\n\n\n\n<li>handling the financial realities.<\/li>\n\n\n\n<li>sales.<\/li>\n\n\n\n<li>marketing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026you get the idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most people can handle <span style=\"text-decoration: underline;\">doing some things that aren\u2019t fun<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, my wife, Maribel, just came into my office to ask me,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cWill you build a website for my business?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cWhy do you want me to do that?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WIFE: <strong><em>\u201cBecause <span style=\"text-decoration: underline;\">I don\u2019t know how<\/span>. Y<span style=\"text-decoration: underline;\">ou know all about websites<\/span>, so you do it!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cWhy don\u2019t you <span style=\"text-decoration: underline;\">try to do it yourself<\/span>, and then, if you have trouble, I\u2019ll help you?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WIFE: <strong><em>\u201cPlease, honey, just <span style=\"text-decoration: underline;\">do it FOR ME. I can\u2019t do it myself<\/span>!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cNo. <span style=\"text-decoration: underline;\">Go do it<\/span> and let me know if you need help.\u201d<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-1024x671.jpg\" alt=\"Maribel\" class=\"wp-image-27781\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-1024x671.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-300x196.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-768x503.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-1536x1006.jpg 1536w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-2048x1341.jpg 2048w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-6-640x419.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(Please don\u2019t judge me\u2026 sometimes I&#8217;m less than helpful, <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/my-coach-decided-not-to-help-me\/\"><strong><em>like Dr. Coiner talks about HERE<\/em><\/strong><\/a><em>.)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two hours later, my wife comes back with a big smile on her face\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI\u2019m going to get my website!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cDid you need my help?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WIFE: <strong><em>\u201cNo, I know what I need to do now.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cI knew you could do it. You just didn\u2019t want to do it at first\u2026 <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>because <span style=\"text-decoration: underline;\">it\u2019s not fun for you<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So many of us stop ourselves from doing simple things just because they\u2019re not fun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <span style=\"text-decoration: underline;\">almost everyone can handle those things<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026once they <span style=\"text-decoration: underline;\">get past their resistance<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re willing to do things that aren\u2019t fun\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026you can get your coaching business started.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">If you\u2019re willing to do things that aren\u2019t fun\u2026you can get your coaching business started.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">But, to have a truly successful coaching business?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You\u2019ll need to do things that are hard.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some of these things might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting a blog<\/li>\n\n\n\n<li>Building a website<\/li>\n\n\n\n<li>Making sales calls to prospective coaching clients<\/li>\n\n\n\n<li>Building a business plan<\/li>\n\n\n\n<li>Setting up financial systems and ways to charge clients<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And the list doesn\u2019t stop there. Not even close.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hard things begin to crop up early on in your coaching business journey\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026which is when most new coaches quit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You\u2019ve got to <span style=\"text-decoration: underline;\">have a good relationship with doing hard things<\/span> in your business.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>You\u2019ve got to <span style=\"text-decoration: underline;\">have a good relationship with doing hard things<\/span> in your business.<\/strong>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>If you keep working past the point where the coaching <\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>business gets hard\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 you\u2019re actually a <span style=\"text-decoration: underline;\">pretty rare coach<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <span style=\"text-decoration: underline;\">rare<\/span> coaches\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026they\u2019re the ones <span style=\"text-decoration: underline;\">that are destined for success<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But what if the typically \u201chard parts\u201d of the coaching business \u2026were easy?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed.gif\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed.gif\" alt=\"\" class=\"wp-image-27782\" width=\"692\" height=\"389\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Can you imagine that?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Part of what makes the coaching business hard\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026is a <span style=\"text-decoration: underline;\">lack of imagination<\/span>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026is coaches doing things <span style=\"text-decoration: underline;\">the way that everyone else does<\/span>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026is accepting \u201cthe hard way\u201d as <span style=\"text-decoration: underline;\">an unchangeable reality<\/span>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>The coaching business needs <span style=\"text-decoration: underline;\">some creative problem-solving<\/span>.<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Explore how the hard things <span style=\"text-decoration: underline;\">could actually be easy<\/span>.<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Explore how the slow things <span style=\"text-decoration: underline;\">could actually be fast<\/span>.<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Explore how the expensive things <span style=\"text-decoration: underline;\">could be affordable (or even cheap)<\/span>.<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Explore how the boring or mundane things <span style=\"text-decoration: underline;\">could be extraordinary<\/span>.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Your creative exploration could <span style=\"text-decoration: underline;\">transform what<\/span> <\/em><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em><span style=\"text-decoration: underline;\">seemed so hard<\/span>.<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>But, if that\u2019s true (and here\u2019s something weird)\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Since coaches <span style=\"text-decoration: underline;\">tend to be more on the creative side<\/span>\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026then many of them must <span style=\"text-decoration: underline;\">not be using those creative faculties in their businesses<\/span>!<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Perhaps there\u2019s a <span style=\"text-decoration: underline;\">limiting belief<\/span> some coaches have about their business\u2026?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026that business is <span style=\"text-decoration: underline;\">not creative<\/span>?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026that business is <span style=\"text-decoration: underline;\">always hard, brutal, ugly, and just no fun<\/span>?<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE.jpg\" alt=\"How to Build a Profitable Coaching Business in 30 Days VIDEO COURSE\" class=\"wp-image-25019 size-full\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/QS-VIDEO-COURSE-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>(NOTE: If you\u2019ve been waiting to start your coaching business, or were wondering if you can do it profitably, then you need to <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">watch this video<\/a><\/strong>. In the video, I\u2019ll explain how to <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">How to Build a Profitable Coaching Business&nbsp;in 30 Days<\/a><\/strong>. <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">Click HERE now<\/a><\/strong> to <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/qs-free-video-2021\/\">watch the video<\/a><\/strong>.)<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>I\u2019ll give you an example of that limiting mindset in action:<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>A well-established coach signed up for coaching with me.<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>She had been in business for years.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>She was working full time\u2026<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Coaching<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Promoting via her website<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Publishing video content<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>She had built a moderate following\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026and had paying clients\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>She had <span style=\"text-decoration: underline;\">huge goals<\/span> to make seven figures in her business\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026but at this point, <span style=\"text-decoration: underline;\">she wasn\u2019t even making ends meet<\/span>.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>In the first session we had together. she brought up her content <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>strategy, which had been less than successful so far.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI\u2019m publishing 4 videos per week.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cBut I only get 50 views.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>I looked closely at her content strategy.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Then I gave her this coaching\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cYou&#8217;re putting out good quality content.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cYou\u2019re making a lot of it, too.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cBut the intended audience is not finding it\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026or you\u2019d get tons more views.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cSo, why don\u2019t you do some keyword research to figure out what your audience is looking for?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cThen you can modify your content a bit, adding in those keyword terms\u2026\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201c&#8230;and then your audience will find your videos when they search for those keywords.\u201d<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7-1024x438.jpg\" alt=\"Woman discussed with man\" class=\"wp-image-27783\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7-1024x438.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7-300x128.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7-768x329.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7-1536x658.jpg 1536w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7-640x274.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7.jpg 1913w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">She bristled, arguing&nbsp;<strong><em>\u201cThere\u2019s&nbsp;<u>no way<\/u>&nbsp;I\u2019m going to do that.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I said,&nbsp;<strong><em>\u201cWhy not? It\u2019ll take you less than an hour and it\u2019s&nbsp;<u>pretty <\/u><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><u>simple once you learn the steps<\/u>!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She complained\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cIt would&nbsp;<u>crush my soul<\/u>&nbsp;to do any keyword research.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI\u2019m a&nbsp;<u>passionate content creator<\/u>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI say&nbsp;<u>whatever comes to my heart<\/u>&nbsp;in the moment.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cSo, if that\u2019s the only way you can show me to make this work\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026I\u2019ll have to&nbsp;<u>quit<\/u>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, since there are many ways to become successful in the coaching <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">business, I showed her those\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026instead of&nbsp;<u>pushing against her \u2018brick wall\u2019<\/u>&nbsp;of resistance.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But I regret that now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">After about six months,&nbsp;<span style=\"text-decoration: underline;\">she quit anyway<\/span>\u2026 after&nbsp;<span style=\"text-decoration: underline;\">trying<\/span> <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">all the \u2018fun ways\u2019<\/span>&nbsp;to make the business work.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More importantly, you should&nbsp;<u>use her story as a warning to you<\/u>\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026a warning of the death rattle in the coaching business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/coaching-hack-to-overcome-resistance\/\" target=\"_blank\" rel=\"noreferrer noopener\">irrational resistance<\/a><\/strong>&nbsp;and infantile&nbsp;<span style=\"text-decoration: underline;\">rejection of anything \u2018not fun\u2019.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fear and flippant&nbsp;<span style=\"text-decoration: underline;\">evasion of anything \u2018hard\u2019.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rigid&nbsp;<span style=\"text-decoration: underline;\">unwillingness to evolve or grow<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, worse, using the thin veil of \u2018authenticity\u2019 or \u2018passion\u2019 as an excuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that coach had&nbsp;<span style=\"text-decoration: underline;\">dealt with those barriers<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026they might\u2019ve had a chance&nbsp;<span style=\"text-decoration: underline;\">to get creative<\/span>&nbsp;about the coaching business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and they might\u2019ve found a way to make the \u2018hard\u2019 things EASY.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I should\u2019ve confronted her about her limitations.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I should\u2019ve worked with her on&nbsp;<span style=\"text-decoration: underline;\">creatively getting past her resistance<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not because an SEO \/ Keyword strategy is for everybody\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but because&nbsp;<span style=\"text-decoration: underline;\">she would\u2019ve had a breakthrough<\/span>&nbsp;when it came to&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">things that are hard for HER<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With THAT kind of breakthrough, she would\u2019ve been unstoppable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The coaching business is only hard if you make it hard\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026based on&nbsp;<span style=\"text-decoration: underline;\">limiting beliefs<\/span>, or&nbsp;<span style=\"text-decoration: underline;\">limited thinking<\/span>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The coaching business is only hard if you make it hard\u2026based on&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">limiting beliefs<\/span>, or&nbsp;<span style=\"text-decoration: underline;\">limited thinking<\/span>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">So, back to that question\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What if the&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=UReYLgo284k\" target=\"_blank\" rel=\"noreferrer noopener\">coaching business was easy<\/a>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Really think about it\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about&nbsp;<span style=\"text-decoration: underline;\">the hardest part of the coaching business you can imagine<\/span>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">right now\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What if&nbsp;<u>that part<\/u>&nbsp;of your coaching business was actually easy?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What would it be like?<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">How<\/span>&nbsp;would you make it easy?<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">What would it take<\/span>&nbsp;to make it easy?<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">What would it look like<\/span>&nbsp;if it was easy?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Just&nbsp;<span style=\"text-decoration: underline;\">asking these questions<\/span>&nbsp;should start to bring up some creative ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next time, I\u2019ll give you my \u2018go to\u2019 strategies to make hard things easy, <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">but, for now\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026you can check out&nbsp;THIS VIDEO&nbsp;<em>(WARNING: It\u2019s old school\u2026 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>recorded in 2008!)<\/em>&nbsp;discussing the \u2018easiest way to become a coach\u2019:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Easiest Way to Become a Life Coach\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/KyhwAXNnpXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"https:\/\/sm168.keap-link018.com\/v2\/click\/2255b480263dbb1a3eed6b3c6907b536\/eJyNkE0LgkAQhv_LnCVRtEyIkJAQzUMUdItNB1zKdVlHFxH_e9sHnQq6zvvMM7wzAqFggpISQmhrZx6ABQoLLjkK2jSCWPEMPT9YuBbcuLhuVdNJCMdvq5_8MXWXvhtYQINEgxz20SZN8u05S_LUoJIpc-Ifj7fwncD7iOJdlGQwTT_NWHOKeyNvISTV4aNRyU0rOqqb4Ssi2Ya2rbWeDU1H3QVnRVPbmlFRrftVOlQ6OuVCnmJjY1KiKN-vSHF4Oac7Uy9mag==\" target=\"_blank\" rel=\"noreferrer noopener\">www.youtube.com\/watch?v=KyhwAXNnpXE<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jeffrey &#8220;Take it Easy&#8221; Sooey<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the things that comes up for new coaches as they start their coaching business\u2026 \u2026is that it starts to become hard. Some things in the coaching business are fun\u2026 no doubt. But some of the stuff you\u2019ll do in your coaching business is not about having fun. it\u2019s about: \u2026you get the idea. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195,231],"tags":[2502,821],"class_list":["post-27780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-life-coaching-business","category-life-coaching-business-tips","tag-coaching-mindset-self-assessment","tag-coaching-skills","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/06\/unnamed-7.jpg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/27780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=27780"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/27780\/revisions"}],"predecessor-version":[{"id":28809,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/27780\/revisions\/28809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/27783"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=27780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=27780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=27780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}