{"id":27406,"date":"2022-04-05T05:56:09","date_gmt":"2022-04-05T13:56:09","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=27406"},"modified":"2022-05-13T22:52:42","modified_gmt":"2022-05-14T06:52:42","slug":"communicating-the-value-of-your-coaching","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/communicating-the-value-of-your-coaching\/","title":{"rendered":"Communicating The Value of Your Coaching"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I recently worked with <span style=\"text-decoration: underline;\">a burnt out health coach<\/span> who complained\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI\u2019m tired of working so hard and <span style=\"text-decoration: underline;\">getting paid very little<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI\u2019ve had it with my clients&#8217; <span style=\"text-decoration: underline;\">apathy <\/span>around coaching, and <\/em><\/strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/coaching-to-avoid-no-in-discovery-sessions\/\"><strong><em>hearing \u2018no\u2019<\/em><\/strong><\/a><strong><em> and \u2018I\u2019ll get back to you\u2019 again and again.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cKris, I\u2019m <span style=\"text-decoration: underline;\">failing in my coaching practice<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I told her,<strong><em> \u201cNot true.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>You\u2019ve only failed to <\/em><\/strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/the-money-objection-to-coaching\/\"><strong><em>show clients that your coaching is valuable<\/em><\/strong><\/a><strong><em>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She said,<strong><em> \u201cHow am I supposed to <span style=\"text-decoration: underline;\">show the value<\/span>??\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME:<strong><em> \u201cYour clients have to get a blood test in order to work with you, right?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER:<strong><em> \u201cYes, but they massively improve their health after they get the results back.\u201d<\/em><\/strong>ME:<strong><em> \u201cYeah, but <span style=\"text-decoration: underline;\">nobody wants to get stuck with a big needle<\/span>\u2026<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/woman-getting-shot.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/woman-getting-shot-747x1024.jpeg\" alt=\"Woman getting shot\" class=\"wp-image-27407\" width=\"583\" height=\"798\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/woman-getting-shot-747x1024.jpeg 747w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/woman-getting-shot-219x300.jpeg 219w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/woman-getting-shot-768x1053.jpeg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/woman-getting-shot.jpeg 773w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026especially <span style=\"text-decoration: underline;\">if they don\u2019t know why<\/span> they\u2019re doing it.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embarrassed, she said\u2026 <strong><em>\u201cJeez I never thought about that\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026no wonder I don\u2019t have enough clients\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201c<span style=\"text-decoration: underline;\">That\u2019s<\/span> my problem!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <span style=\"text-decoration: underline;\">real<\/span> problem?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>My client was in love with her coaching solution.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So in love with it, that she <span style=\"text-decoration: underline;\">didn\u2019t see her coaching<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<span style=\"text-decoration: underline;\">the way her clients saw her coaching<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was <span style=\"text-decoration: underline;\">blind to how her coaching was perceived<\/span> by potential clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, she\u2019s not alone\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most coaches are <span style=\"text-decoration: underline;\">blind to the \u201cmarket value\u201d of their coaching<\/span>.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Most coaches are <span style=\"text-decoration: underline;\">blind to the \u201cmarket value\u201d of their coaching<\/span>.<\/strong>&#8220;<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Think your coaching is valuable because\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>you have a <span style=\"text-decoration: underline;\">genius solution<\/span>?<\/li><li>your clients NEED you?<\/li><li>you have <a href=\"https:\/\/www.youtube.com\/watch?v=dbQBLf6XdFI\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>an expensive certification<\/strong><\/a>?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">The MARKET doesn\u2019t care<\/span> about any of those things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, what\u2019s worse?<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/wellpaidcoach.com\/webinar-signup\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-WEBINAR.jpg\" alt=\"How to Make Money Coaching WEBINAR\" class=\"wp-image-25025 size-full\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-WEBINAR.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-WEBINAR-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-WEBINAR-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/08\/SYNERGY-WEBINAR-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>(NOTE: If you want to learn how to get your first paid clients in the next 28 days, then <strong><a href=\"https:\/\/wellpaidcoach.com\/webinar-signup\" target=\"_blank\" rel=\"noreferrer noopener\">check out the &#8220;Well Paid Coach&#8221; webinar<\/a><\/strong>. &nbsp;During the webinar, I\u2019ll cover the 6 myths that stop new coaches from making money coaching. <strong><a href=\"https:\/\/wellpaidcoach.com\/webinar-signup\" target=\"_blank\" rel=\"noreferrer noopener\">Click HERE now<\/a><\/strong> to <strong><a href=\"https:\/\/wellpaidcoach.com\/webinar-signup\" target=\"_blank\" rel=\"noreferrer noopener\">attend the webinar<\/a><\/strong>.)<\/em><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Usually, much of your coaching offer <span style=\"text-decoration: underline;\">is like a \u2018needle in the arm\u2019<\/span> to your client\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026something your client <span style=\"text-decoration: underline;\">more wants to AVOID<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026versus paying large sums of money for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So, I\u2019m never surprised when coaches go to the \u2018coaching marketplace\u2019 and\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>They\u2019re <span style=\"text-decoration: underline;\">Ignored<\/span>.<\/strong><\/li><li><strong>They have to <span style=\"text-decoration: underline;\">chase clients for low fees<\/span>.<\/strong><\/li><li><strong>Nobody respects or follows their advice.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>These same coaches try to <span style=\"text-decoration: underline;\">solve those problems<\/span> by\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>blasting <span style=\"text-decoration: underline;\">offers on social platforms<\/span><\/strong><\/li><li><strong>getting an <span style=\"text-decoration: underline;\">impressive website<\/span><\/strong><\/li><li><strong>telling their personal \u201cstruggle story\u201d to everyone who\u2019ll listen<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I made all those same mistakes for years.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It was demoralizing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I wanted to quit, too.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I don\u2019t want you to <span style=\"text-decoration: underline;\">waste the same time<\/span> that I did.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I don\u2019t want you to <span style=\"text-decoration: underline;\">suffer<\/span> like most coaches do.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eventually, I learned how to\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>discover what <span style=\"text-decoration: underline;\">the client really wants<\/span>.<\/strong><\/li><li><strong>give the client what is <span style=\"text-decoration: underline;\">most valuable to them<\/span>.<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Now it\u2019s <span style=\"text-decoration: underline;\">easy<\/span> for me to get paying coaching clients.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">NOT because I\u2019m a better coach<\/span> than I was before\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026but, because I understand <span style=\"text-decoration: underline;\">how to communicate the value<\/span> of my coaching.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><span style=\"text-decoration: underline;\">NOT because I\u2019m a better coach<\/span> than I was before\u2026but, because I understand <span style=\"text-decoration: underline;\">how to communicate the value<\/span> of my coaching.<\/strong>&#8220;<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">So anyway\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I needed to help my client make that same change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I could tell she felt lousy about her mistake.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I said\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cI\u2019m proud of you for getting out of your own head.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cNow you\u2019re <span style=\"text-decoration: underline;\">seeing what your coaching looks like from the client\u2019s perspective<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cSo, why should your clients pay you to stick a needle in their arm and suck their blood out?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER: <strong><em>\u201cBecause <span style=\"text-decoration: underline;\">their health will transform<\/span> as a result.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cRight! But <span style=\"text-decoration: underline;\">you gotta be more specific<\/span> about that transformation.You need to <span style=\"text-decoration: underline;\">highlight specific benefits<\/span> that your client wants.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Right now, <span style=\"text-decoration: underline;\">all they\u2019re thinking about is the cost<\/span> of coaching with you\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026not to mention that NEEDLE in their arm!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cInstead, start the conversation with <span style=\"text-decoration: underline;\">what your client WANTS<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER: <strong><em>\u201cWell, they certainly want to fix their health problem!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cWhat health problem do they have that your coaching solves?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cWhat would be <span style=\"text-decoration: underline;\">worth hundreds or thousands of dollars per month<\/span> to them?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER: <strong><em>\u201cMigraines\u2026 they complain about migraines all the time\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cThat\u2019s huge! What can you do for their migraines?\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER: <strong><em>\u201cI can practically eliminate them.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cIt sounds like you\u2019re the \u2018migraine minimizer\u2019 coach!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER: <strong><em>\u201cYeah, but it still takes that blood test to get my client the result.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ME: <strong><em>\u201cThat\u2019s ok. <span style=\"text-decoration: underline;\">They just need to appreciate the upside<\/span> in their migraines.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Then, <span style=\"text-decoration: underline;\">they\u2019ll be much more tolerant<\/span> of that needle\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u2026AND <span style=\"text-decoration: underline;\">paying your fee<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HER: <strong><em>\u201cNow I see <span style=\"text-decoration: underline;\">how I need to talk about my coaching<\/span>\u2026\u2026so my clients will <span style=\"text-decoration: underline;\">actually enroll<\/span>.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you want to <span style=\"text-decoration: underline;\">get enough paying coaching clients<\/span>\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026then communicate <span style=\"text-decoration: underline;\">why your coaching is valuable<\/span>\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026in a way <span style=\"text-decoration: underline;\">your client can appreciate and understand<\/span>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stop looking at the coaching you offer <span style=\"text-decoration: underline;\">from your own point of view<\/span>\u2026<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u2026and start seeing it <\/strong><strong>from the client\u2019s point of view<\/strong><strong>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have to become <span style=\"text-decoration: underline;\">more than just an \u201corder taker\u201d<\/span> at the drive through window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The order taker at the drive through window <span style=\"text-decoration: underline;\">NEVER thinks about WHY the customer showed up<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They just think about what they\u2019ve been taught\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/drive-thru-service.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/drive-thru-service.jpeg\" alt=\"Drive-thru service\" class=\"wp-image-27408\" width=\"645\" height=\"393\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/drive-thru-service.jpeg 886w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/drive-thru-service-300x183.jpeg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/drive-thru-service-768x469.jpeg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/drive-thru-service-640x391.jpeg 640w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026flipping the burgers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026dishing out the food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And NOTHING ELSE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a <span style=\"text-decoration: underline;\">very myopic perspective<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">That order taker is BLIND<\/span> to their customer\u2019s motivations, wants, and concerns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not to mention, they don\u2019t get paid squat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don\u2019t let yourself be a \u2018coaching order taker&#8217;.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn what your coaching is worth from the perspective of the marketplace\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026not just your personal opinion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If all you do as a coach\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026is <span style=\"text-decoration: underline;\">parrot what your coach training taught you<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026then <span style=\"text-decoration: underline;\">you\u2019ll stay blind <\/span>to your client\u2019s motives\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026at least when it comes to <span style=\"text-decoration: underline;\">the enrollment process<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your perspective needs to be broader, and more insightful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need more empathy for your client if you want to reach them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t think too much <span style=\"text-decoration: underline;\">about YOUR perspective<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about your clients\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because THEY are <span style=\"text-decoration: underline;\">the ones buying your coaching<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<span style=\"text-decoration: underline;\">You<\/span> aren\u2019t buying your own coaching, right!?)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Clients decide<\/span> what a coaching service is worth, <span style=\"text-decoration: underline;\">not the coach<\/span>.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you remember the movie \u201cMary Poppins\u201d?In that movie, Mary sings <em>\u201cA Spoonful of Sugar Helps The Medicine Go Down.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins-1024x709.jpeg\" alt=\"Mary Poppins\" class=\"wp-image-27409\" width=\"647\" height=\"447\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins-1024x709.jpeg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins-300x208.jpeg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins-768x532.jpeg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins-1536x1064.jpeg 1536w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins-640x443.jpeg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Mary-Poppins.jpeg 1546w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I wish more coaches applied Mary\u2019s message to their coaching business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">Coaching<\/span> is the <span style=\"text-decoration: underline;\">MEDICINE<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"text-decoration: underline;\">Value<\/span> is the spoon of <span style=\"text-decoration: underline;\">SUGAR<\/span>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The \u201cSugar\u201d (what the client <span style=\"text-decoration: underline;\">wants<\/span>)&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026helps the \u201cMedicine\u201d (<span style=\"text-decoration: underline;\">coaching<\/span>)&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026go \u201cdown\u201d (get <span style=\"text-decoration: underline;\">enrollments<\/span>).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use that \u2018sugar\u2019 to convince prospective clients they\u2019ll receive the benefits FIRST.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ONLY AFTER your client <span style=\"text-decoration: underline;\">understands the value of your coaching<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026should you enroll them in coaching (give them that \u2018medicine\u2019).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine-1024x576.jpeg\" alt=\"Spoon full medicine\n\" class=\"wp-image-27410\" width=\"641\" height=\"360\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine-1024x576.jpeg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine-300x169.jpeg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine-768x432.jpeg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine-1536x864.jpeg 1536w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine-640x360.jpeg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine.jpeg 1920w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">FIRST the \u2018sugar\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SECOND the \u2018medicine\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Never reverse that order!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes WORK to do this effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don\u2019t rely on your potential client to <span style=\"text-decoration: underline;\">automatically value<\/span> your coaching.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not their job to <span style=\"text-decoration: underline;\">figure out that coaching is valuable<\/span>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026it\u2019s <span style=\"text-decoration: underline;\">your job<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re communicating the value of your coaching, use words the client can easily understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What do they see as the <span style=\"text-decoration: underline;\">problem<\/span>?<\/li><li>What is the <span style=\"text-decoration: underline;\">impact<\/span> of that problem on their life?<\/li><li>What do they see as the <span style=\"text-decoration: underline;\">solution<\/span>?<\/li><li>What can you do to help them avoid the problem?<\/li><li>What can you do to provide <span style=\"text-decoration: underline;\">faster \/ easier results, with less effort<\/span>?<\/li><li>What life do they believe is possible for them on the other side of their problem?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll come up with tons of answers to these questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But not every benefit or motivation is created equal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sort the best ideas so you can use them with your clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stop being a hidden gem!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use your new <span style=\"text-decoration: underline;\">mastery of VALUE<\/span> to get more clients excited to talk to you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then the world will SEE how awesome your coaching can be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kris &#8220;Sugar First&#8221; Thompson<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey.jpg\" alt=\"\" class=\"wp-image-26171\" width=\"249\" height=\"245\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey.jpg 775w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey-300x296.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey-768x758.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/bio-circles-jeffrey-t-sooey-640x632.jpg 640w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/kris-thompson\/\" target=\"_blank\">Kris Thompson<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Designated Coach, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mastercoachuniversity.com\/\" target=\"_blank\">Master Coach University<\/a><\/strong><br>Head Coach, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/wellpaidcoach.com\/need-help\" target=\"_blank\">Synergy Private Client Program<\/a><\/strong><br><strong><a rel=\"noreferrer noopener\" href=\"mailto:kristofferthompson@coachestrainingblog.com\" target=\"_blank\">kristofferthompson@coachestrainingblog.com<\/a><\/strong><br>619-212-0202<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/kristofferthompson24\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/attractionsales\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/increasesalestraining\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"http:\/\/www.youtube.com\/liketrane\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I recently worked with a burnt out health coach who complained\u2026 \u201cI\u2019m tired of working so hard and getting paid very little.\u201d \u201cI\u2019ve had it with my clients&#8217; apathy around coaching, and hearing \u2018no\u2019 and \u2018I\u2019ll get back to you\u2019 again and again.\u201d \u201cKris, I\u2019m failing in my coaching practice.\u201d I told her, \u201cNot true. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":27410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2145,1510],"tags":[2144,1511],"class_list":["post-27406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-good-coaching-skills","category-life-coach-qualifications","tag-good-coaching-skills","tag-life-coach-qualifications","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2022\/04\/Spoon-full-medicine.jpeg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/27406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=27406"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/27406\/revisions"}],"predecessor-version":[{"id":29544,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/27406\/revisions\/29544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/27410"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=27406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=27406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=27406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}