{"id":26981,"date":"2021-11-21T22:21:19","date_gmt":"2021-11-22T06:21:19","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=26981"},"modified":"2021-11-21T22:21:21","modified_gmt":"2021-11-22T06:21:21","slug":"establishing-the-coaching-agreement-in-four-steps","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/establishing-the-coaching-agreement-in-four-steps\/","title":{"rendered":"Establishing the Coaching Agreement in Four Steps"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Have you ever noticed that you can talk for an hour with a client\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and get nowhere?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After too many of those sessions, most coaches don\u2019t need to wonder why a client doesn&#8217;t continue coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is it because\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>They\u2019re not getting value?<\/li><li>They\u2019re frustrated with you (or the coaching process)?<\/li><li>They\u2019re just not \u2018ready\u2019 for real progress?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">My coach and I were talking about these \u2018coaching horror stories\u2019\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sessions that meandered around complaints\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sessions where our feedback was attacked or rejected\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sessions that ended in confusion\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So I hope you know\u2026 you\u2019re not alone.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>We\u2019ve all coached quite a few \u2018dead end\u2019 coaching sessions.<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Those coaching sessions can be devastating&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>to you as the coach.<\/li><li>to the client and their goals.<\/li><li>to the coaching relationship itself.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday I was on a coaching call with one of my clients\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and we started going down \u2018the rabbit hole\u2019\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wanted to jump in and give coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wanted to tell my client what to do to \u2018fix it all\u2019!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wanted to help them overcome their ignorance and limitations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;but I stopped myself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Because I didn\u2019t even know <\/strong><strong>what she wanted<\/strong><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because I had no real clue about the impact our conversation was going to have on her goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever I did was almost guaranteed to fall flat\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;considering that my client and I hadn\u2019t even agreed on the point of our session.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ICF (International Coach Federation) calls this process&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Establishing the Coaching Agreement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Which means\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;before you go down that rabbit hole\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and give advice or coaching\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8230;make sure you are on the same page as your client&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;not just at the surface level\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026but at a meaningful level that\u2019s VALUABLE to your client.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1-1024x576.jpg\" alt=\"Coaching agreement\" class=\"wp-image-26982\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1-1024x576.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1-300x169.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1-768x432.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1-1536x864.jpg 1536w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1-640x360.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/11\/coaching-agreement-logo-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And even though my client and I got off to a shaky start\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;I lead her through a quick process\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;that got us on the same page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And (once we were on the same page)\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;the coaching session was MAGICAL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So magical\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;that an hour later she texted me a video\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;of her singing along with the car radio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I can still hear her now, belting out, <strong><em>\u201cI am strong\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>&#8230;I am invincible&#8230;<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>&#8230;I am woman\u2026<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>&#8230;hear me roar!\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>With a caption \u201cThinking of you.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was priceless, for HER as much as for ME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But <\/strong><strong>none of that would\u2019ve been possible without setting up a powerful AGREEMENT<\/strong><strong> between us for that coaching session\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and EVERY session prior to that one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So, how do you set up the agreement for a coaching session?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP ONE: Exploration: Understand what your client wants.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This step is pretty simple\u2026 just ASK THEM:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>\u201cWhat result would you like to get out of this session?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cWhat would be most valuable for you to work on today?\u201d<\/em><\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have an idea of what your client wants, you\u2019re ready for the next step\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP TWO: Motivation: Understand the motivations behind your client\u2019s desire.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is important to clarify what\u2019s driving your client\u2019s wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why do they want it in the first place?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some questions you might ask include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>\u201cWhat is important about achieving that result?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cWhat does that mean to you?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cHow will your life be different if we work on this?\u201d<\/em><\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You want to make sure that you drill down to discover your client\u2019s motivations at the deepest level\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generally, all your client\u2019s motives boil down to <\/strong><strong>an attempt to meet their \u201csurvival needs\u201d<\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Certainty<\/strong> (safety, security, comfort &#8211; In modern society this is usually measured in terms of health or finances).<\/li><li><strong>Significance<\/strong> (feeling special, unique, worthy, valuable, or needed).<\/li><li><strong>Variety<\/strong> (novelty, adventure, or growth\u2026 usually a measure of enjoying life)<\/li><li><strong>Love and Connection<\/strong> (relationship, or a feeling of oneness with others)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Survival needs are the drive behind everything your client wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you don\u2019t talk about it explicitly with your client, keep an eye on the deeper motivations behind their surface desire or problem.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/quickstartcoachingcode.com\/webinar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/01\/Resources-Start-Coaching-In-30-Days-2-1.jpg\" alt=\"\" class=\"wp-image-25564 size-full\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/01\/Resources-Start-Coaching-In-30-Days-2-1.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/01\/Resources-Start-Coaching-In-30-Days-2-1-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/01\/Resources-Start-Coaching-In-30-Days-2-1-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/01\/Resources-Start-Coaching-In-30-Days-2-1-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>(NOTE: If you want to learn how to start your own coaching business, then <strong><a href=\"https:\/\/quickstartcoachingcode.com\/webinar\" target=\"_blank\" rel=\"noreferrer noopener\">check out this webinar<\/a><\/strong>, called <strong><a href=\"https:\/\/quickstartcoachingcode.com\/webinar\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;How to Start Your Coaching Business in 30 Days<\/a><a href=\"https:\/\/quickstartcoachingcode.com\/webinar\">&#8220;<\/a><\/strong> \u00a0During the webinar, I\u2019ll cover how to get your first paid clients fast and make it feel natural for you. <strong><a href=\"https:\/\/quickstartcoachingcode.com\/webinar\" target=\"_blank\" rel=\"noreferrer noopener\">Click HERE now<\/a><\/strong> to <strong><a href=\"https:\/\/quickstartcoachingcode.com\/webinar\" target=\"_blank\" rel=\"noreferrer noopener\">attend the webinar<\/a><\/strong>.)<\/em><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP THREE: Agree on a measurable outcome.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unless both YOU and YOUR CLIENT are clear on the destination\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;the odds are that you\u2019ll miss the mark in that coaching session.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This step helps create clarity between coach and client about what you\u2019re actually partnering to achieve during the session.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your client:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><em>\u201cAt the end of the session, what would you like to walk away with?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cWhat do you hope to achieve at the end of this session?\u201d<\/em><\/strong><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP FOUR: Agree on measurements of success.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make your outcomes objective (if possible)&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;so you and your client are clear about your progress.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Make your outcomes objective (if possible)&#8230;so you and your client are clear about your progress.&#8221;<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Without this step you won\u2019t know when to stay the course, or shift gears in the session.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your client:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>\u201cHow will you know that you have achieved what you want to accomplish in this session?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cWhat will be a reasonable sign that we\u2019ve gotten there?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cWhat will that look \/ feel like?\u201d<\/em><\/strong><\/li><li><strong><em>\u201cWhere would you like to be by the end of this session?\u201d<\/em><\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These four steps lead to a clear agreement between you and your client around the entire premise of that coaching session:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The goal<\/li><li>The \u2018why\u2019<\/li><li>The process<\/li><li>The proof<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That agreement will set you up for a collaborative partnership &#8211; powerfully pulling your client towards success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lack of that agreement leaves your session vulnerable to a malaise of complaints, confusion, and wandering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the coaching agreement ahead of diving into each session will empower your clients\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;to determine their own outcomes, putting them in the driver\u2019s seat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Even if the rest of your coaching in that session is a flop\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and all you did was help your client get clear about what they want\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;they STILL win!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Because <\/strong><strong>your client has all the answers within themselves<\/strong><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if YOU don\u2019t have all the answers, when your client is clear\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;they often come up with the answer on their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your client will magically move toward a solution\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;all because you:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Provided an opportunity for self-reflection.<\/li><li>Gave them the power to decide what is most valuable.<\/li><li>Inspired confidence by creating a positive expectation of progress.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Taking a few minutes to establish the coaching agreement\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;creates a blank canvas\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;for your client to explore their dreams\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and create a plan to achieve them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when you empower your clients in this way\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;they love you (and your coaching) all the more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colette &#8220;Coaching Agreement&#8221; Coiner<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001.png\" alt=\"\" class=\"wp-image-26167\" width=\"209\" height=\"207\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001.png 682w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001-300x298.png 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001-150x150.png 150w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001-640x635.png 640w\" sizes=\"auto, (max-width: 209px) 100vw, 209px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/colette-seymann\/\">Dr. Colette Coiner, PCC, PT, DPT, FAAOMPT<\/a><\/strong> <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Associate Dean, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mastercoachuniversity.com\/about\/\" target=\"_blank\">Master Coach University<\/a><\/strong><br><strong><a href=\"mailto:drcolettecoiner@coachestrainingblog.com\">drcolettecoiner@coachestrainingblog.com<\/a><\/strong><br><strong>858-232-3739<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/colette.seymann\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/c\/MasterCoachUniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever noticed that you can talk for an hour with a client\u2026 &#8230;and get nowhere? After too many of those sessions, most coaches don\u2019t need to wonder why a client doesn&#8217;t continue coaching. Is it because\u2026 They\u2019re not getting value? They\u2019re frustrated with you (or the coaching process)? 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