{"id":26127,"date":"2021-05-23T14:29:54","date_gmt":"2021-05-23T22:29:54","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=26127"},"modified":"2021-05-26T13:33:05","modified_gmt":"2021-05-26T21:33:05","slug":"altruist-guide-to-getting-coaching-clients","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/altruist-guide-to-getting-coaching-clients\/","title":{"rendered":"The Altruist Guide to Getting Coaching Clients"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The key to \u2018getting clients\u2019 is to add massive value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re probably pretty good at adding value to your coaching clients\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8230;but how do you add value in your <em>marketing<\/em>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do it the same way you\u2019d add value to your best friend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It sounds weird to talk about \u2018adding value\u2019 in a friendship&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026you know why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;because you\u2019ve never had to think about it before\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;you just do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8230;it\u2019s natural to add value to a friend\u2026 no plan required.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt-1024x858.jpg\" alt=\"Manipulation is not good in a relationship or in marketing.\" class=\"wp-image-26128\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt-1024x858.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt-300x251.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt-768x644.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt-640x537.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/quote-ccdpt.jpg 1410w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t do nice things for friends for purely selfish reasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do it because you care about them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We give to our friends out of an abundance of love for them&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;not to manipulate them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It\u2019s not about reciprocity.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your friend only gave to you because they expected something in return&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;you probably wouldn\u2019t want to be friends for long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Manipulation is the kiss of death<\/em> for any relationship\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And that includes marketing to your tribe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you are selfish in your coach marketing\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;it\u2019s cheesy,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;it\u2019s creepy,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and it doesn\u2019t lead to good relationships with your clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>most <em>marketing is typically pretty selfish<\/em>\u2026&#8221;<\/p><cite>Dr. Colette Coiner, PCC<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For example\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SELFISH COACH #1<\/strong> enrolls a new client and <em>then gets lazy because they were primarily concerned about getting their coaching fee<\/em>, so&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>They don\u2019t follow up when the client misses their session.<\/li><li>They deliver half-assed coaching\u2026<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and then, they blame the client when the client wants to quit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SELFISH COACH #2 <\/strong>writes blog posts that are <em>self-centered and self-promotional<\/em> instead of creating content that\u2019s truly valuable to their audience\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;then they <em>wonder why no one is paying attention<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SELFISH COACH #3<\/strong> worries about whether a prospective client will enroll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;then they feel nervous during the discovery session because <em>they have formed an unhealthy attachment to that outcome<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I bet you know in your heart that \u2018giving to get\u2019 like that won\u2019t attract clients.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re not a selfish person\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But most <em>marketing is typically pretty selfish<\/em>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;or it\u2019s thought of as selfish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s why you either\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Shy away from marketing\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. You force yourself to go through the \u2018marketing motions\u2019, even while it proves ineffective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thankfully, marketing doesn\u2019t have to be selfish (or ineffective).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enter &#8211; \u2018Altruistic Marketing\u2019<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2018Altruistic Marketing\u2019 is where <em>you make GIVING your marketing priority<\/em>\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;with no strings attached.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn\u2019t mean that <em>you don\u2019t expect a return from your marketing<\/em>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;it\u2019s just <em>not your main motive<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here is the 3 step Altruistic Marketing Process:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-1024x858.jpg\" alt=\"\" class=\"wp-image-26129\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-1024x858.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-300x251.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-768x644.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-1536x1288.jpg 1536w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-2048x1717.jpg 2048w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-640x537.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Be Yourself (Authenticity)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People are going to get to know you eventually anyway\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;so why bother trying to be someone you\u2019re not?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Being authentic allows people to relate to you for who you really are.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3 ways to be yourself (authentic) in your marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Admit one of your failures or struggles.<\/li><li>When you\u2019re excited about something, express your feelings with enthusiasm and don&#8217;t hold back.<\/li><li>Be vulnerable. Let people know your strengths and weaknesses.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Deeply Listen to Clients (Empathy)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Listen with true empathy for your clients and prospects\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">because you care about them and want to help them\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;not for some other selfish reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4 Ways to deeply listen to your clients:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Survey your clients<\/em> and\/or your subscription list.<\/li><li>Ask people to respond and comment on social media so you can get to know more about them (not just to boost your stats).<\/li><li>Ask questions during webinars and give participants an opportunity to share. Take time to read the comments and bring them into the conversation.<\/li><li><em>Make extra time at the start of a Discovery Session to get to know your client<\/em> more deeply. What is important to them? Follow up with probing questions to learn more about them, their dreams, and their struggles.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, whatever the platform, don&#8217;t just ask questions&#8230;be sincerely interested.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Offer Irresistible Solutions (Generosity)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key to making a solution irresistible is to <em>generously employ what you learned from the listening process in Step 2<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When people say or \u2018no\u2019 to your offer, be willing to have the tough conversation to discover what is missing. Listen to feedback without being defensive and adjust to meet their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3 Ways to make your offer irresistible (generous):<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Create bonuses<\/em> that would really help your clients, even if it requires extra work on your part.<\/li><li>Upgrade your program: You could give more time or sessions with you, or bring in another coach with special expertise.<\/li><li>Find ways to <em>help prospective clients even if they don\u2019t sign up<\/em>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This 3 step process to Altruistic Marketing becomes a positive cycle of growth for your coaching business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you work on communicating and marketing your authentic self (step 1)\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;you start to <em>attract an authentic connection with potential clients<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;based on who you really are, rather than who you wish you were.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as you get to know clients authentically (step 2)\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;you\u2019ll <em>develop greater insights into contributing to them<\/em>&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and how you might help them in a way that no one else can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as you work to offer those irresistible solutions (step 3)&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;some of your offers will work\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;and some of your offers will fall flat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, <em>you\u2019ll know what needs to improve<\/em>, and that will inspire you to&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;rinse and repeat step 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But not in the typical redundant marketing grind\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;rather, at a new level\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026inspired by who you\u2019ve become throughout this altruistic journey.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>it\u2019s tempting to do it just for selfish reasons \u2026but&nbsp;<em>don\u2019t get sucked into that trap<\/em>\u2026&#8221;<\/p><cite>Dr. Colette Coiner, PCC<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now that you\u2019ve grown, being your authentic self in your marketing will be even more profitable.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not because you are \u2018trying to get clients\u2019&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;but because <em>clients see you as the ideal coach for their specific needs<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>There ARE a lot more SELFISH benefits to this type of altruistic marketing.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When prospects see how generous and truly caring you are with them&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;They\u2019re <em>more likely to enroll in coaching with you<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;They\u2019ll <em>refer other clients to you<\/em> (just for the discovery session alone, if it was valuable).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Altruistic Marketing makes you irresistibly attractive in terms of referrals, enrollments, and other \u2018returns\u2019 on your investment.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So it\u2019s tempting to do it just for selfish reasons\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;but <em>don\u2019t get sucked into that trap<\/em>&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;Because then it will stop working\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;or, you won\u2019t be able to sleep at night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Because Altruistic Marketing isn\u2019t something you DO.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a purpose that drives you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s who you ARE while you&#8217;re marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that will change the outcome of your coach marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>People can tell when you\u2019re in it for YOU\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8230;versus when you\u2019re in it for YOUR CLIENT.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Make your marketing about THEM.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then you will never have to worry about marketing in the same way\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colette \u201cClients First\u201d Coiner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. Can you imagine <em>treating your \u2018target market\u2019 like a good friend<\/em>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you think you\u2019ll do it?<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001.png\" alt=\"\" class=\"wp-image-26167\" width=\"209\" height=\"207\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001.png 682w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001-300x298.png 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001-150x150.png 150w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/04\/bio-circles-jeffrey-t-sooey2.001-640x635.png 640w\" sizes=\"auto, (max-width: 209px) 100vw, 209px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/colette-seymann\/\">Dr. Colette Coiner, PCC, PT, DPT, FAAOMPT<\/a><\/strong> <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Associate Dean, <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mastercoachuniversity.com\/about\/\" target=\"_blank\">Master Coach University<\/a><\/strong><br><strong><a href=\"mailto:drcolettecoiner@coachestrainingblog.com\">drcolettecoiner@coachestrainingblog.com<\/a><\/strong><br><strong>858-232-3739<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/colette.seymann\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/c\/MasterCoachUniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The key to \u2018getting clients\u2019 is to add massive value. You\u2019re probably pretty good at adding value to your coaching clients\u2026 &#8230;but how do you add value in your marketing? You do it the same way you\u2019d add value to your best friend. It sounds weird to talk about \u2018adding value\u2019 in a friendship&#8230; \u2026you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":26129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2325,195],"tags":[2247,984],"class_list":["post-26127","post","type-post","status-publish","format-standard","has-post-thumbnail","category-get-coaching-clients-2","category-life-coaching-business","tag-get-coaching-clients","tag-life-coaching-business","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2021\/05\/6-1-scaled.jpg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/26127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=26127"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/26127\/revisions"}],"predecessor-version":[{"id":26135,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/26127\/revisions\/26135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/26129"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=26127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=26127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=26127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}