{"id":2603,"date":"2009-12-23T13:00:33","date_gmt":"2009-12-23T13:00:33","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=2603"},"modified":"2016-08-14T19:22:30","modified_gmt":"2016-08-15T03:22:30","slug":"increase-life-coaching-business-using-coaching-success-stories","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/increase-life-coaching-business-using-coaching-success-stories\/","title":{"rendered":"A Fun Way to Increase Life Coaching Business: Using Coaching Success Stories to Enroll New Clients"},"content":{"rendered":"

Finding life coaching business<\/a><\/strong> is not about hard sells.\u00a0 It\u2019s been said many times, \u201cNothing sells like success.\u201d\u00a0 How often do you use coaching success stories<\/a><\/strong> when you are trying to get new clients to enroll in coaching?\u00a0 Coaching success stories<\/strong> are one of the easiest and most fun ways to increase your life coaching business<\/strong>.\u00a0 If it\u2019s not already part of your script, then now is a great time to start, even if you don\u2019t feel that you have any success stories that are compelling enough yet.<\/p>\n

Coaching Success Stories Don\u2019t Have to be Stories of Your Personal Successes<\/h3>\n

There are three myths that stop people from using coaching success stories<\/strong> to enroll new clients into their life coaching business<\/strong>.\u00a0 The first is that the stories must be about one of their clients.\u00a0 If you don\u2019t have any coaching success stories<\/span> yet, ask some of your coaching friends for some examples.\u00a0 Don\u2019t lie and tell others that it was one of your clients.\u00a0 But it\u2019s perfectly legal to start a story by saying \u201cI have a friend who was coaching someone in a similar situation.\u00a0 This was what they worked on and this was the result\u2026.\u201d\u00a0 Of course the more stories you have in your repertoire, the more likely you\u2019ll be able to come up with a compelling match.<\/p>\n

Even if You Feel Your Story Telling Skills Need Work Using Coaching Success Stories Will Help Your Life Coaching Business<\/h3>\n

The second myth that keeps coaches from using coaching success stories<\/span> when trying to enroll people into their life coaching business<\/span> is that they don\u2019t feel like they can tell a story well.\u00a0 That\u2019s actually better in some ways because it will force you to write it down, word for word.\u00a0 You can even get help with the scripting before you try it out with your clients.\u00a0 If you\u2019re well rehearsed, no one need know you are reading if you coach by phone.\u00a0 Then you can use it over and over again.<\/p>\n

Using Coaching Success Stories to Sell is Effective Because it Helps Prospective Clients to Relax<\/h3>\n

The third myth that keeps coaches from using coaching success stories is that they don\u2019t really believe that it will have an effect on their life coaching business<\/span>.\u00a0 If that\u2019s the case then Google, \u201cUsing stories to sell\u201d and you will get hundreds of hits to choose from.\u00a0 If you\u2019ve used stories in the past and they haven\u2019t seemed to help, then you might need to change your strategy.\u00a0 Make sure you find a story that is similar to your client\u2019s, and connect the benefits that your client wants to the coaching.<\/p>\n

Using coaching success stories to build your life coaching business is not only more fun, but also more effective because it is less direct.\u00a0 If you can get clients caught up in your story, they will relax their natural resistance to being sold.\u00a0 Just as stories can help transform people during a coaching session, they can also help a person make a powerful action step toward their goals by enrolling in coaching.<\/p>\n

Colette Seymann<\/p>\n

JTS Advisors Bi-Designated Strategy and Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

Finding life coaching business is not about hard sells.\u00a0 It\u2019s been said many times, \u201cNothing sells like success.\u201d\u00a0 How often do you use coaching success stories when you are trying to get new clients to enroll in coaching?\u00a0 Coaching success stories are one of the easiest and most fun ways to increase your life coaching […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223,195],"tags":[1007,984],"class_list":["post-2603","post","type-post","status-publish","format-standard","category-coaching-success-stories","category-life-coaching-business","tag-coaching-success-stories","tag-life-coaching-business","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/2603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=2603"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/2603\/revisions"}],"predecessor-version":[{"id":18943,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/2603\/revisions\/18943"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=2603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=2603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=2603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}