{"id":24086,"date":"2020-01-25T09:48:13","date_gmt":"2020-01-25T17:48:13","guid":{"rendered":"https:\/\/coachestrainingblog.com\/becomeacoach\/?p=24086"},"modified":"2023-07-28T18:23:50","modified_gmt":"2023-07-29T02:23:50","slug":"tony-alessandra-personality-styles-business-coaching","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/tony-alessandra-personality-styles-business-coaching\/","title":{"rendered":"Best Selling Author of The Platinum Rule, Tony Alessandra &#8212; Talks About Personality Styles in Business Coaching [SAMPLE ASSESSMENTS INCLUDED]"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">In this interview (see the video below) with bestselling author of <em><strong><a href=\"https:\/\/www.amazon.com\/Platinum-Rule-Discover-Business-Personalities\/dp\/0446673439\/\">The Platinum Rule<\/a><\/strong><\/em>, <strong>Tony Alessandra<\/strong>, we discuss personality styles and using psychographic assessments in <strong><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/business-coaching-models-how-to-choose-the-best-one\/\">business coaching<\/a><\/strong>.\u00a0 I met Tony at a recent ICF Conference.<\/p>\r\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7ezYQbZT1Gs\" width=\"840\" height=\"472.5\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>Watch this interview if:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>You are a business coach who would like to <span style=\"text-decoration: underline;\">attract more business coaching clients<\/span>\u2026\u00a0<\/li>\r\n<li>You\u2019d like to create so much value in so little time with your current business clients that they\u2019ll follow you anywhere\u2026\u00a0<\/li>\r\n<li>You want to <span style=\"text-decoration: underline;\">more deeply understand your coaching clients<\/span> and business teams that you\u2019re working with so you can generate greater rapport and results&#8230;<\/li>\r\n<\/ul>\r\n<p><\/p>\r\n<p>The solution to all those goals is psychographic profiling tools and assessments. In this interview with world-renowned bestselling author Tony Alessandra, he\u2019s going to share his secrets to using the same tools that I do to produce these kinds of results.<\/p>\r\n\r\n<p><\/p>\r\n<p class=\"wp-block-paragraph\">Tony Alessandra will also teach you:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=223s\"><strong>3:43<\/strong><\/a> Why a Coach Should Use a Variety of Assessments in Their Practice<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=262s\"><strong>4:22<\/strong><\/a> What Types of Assessments Tony Uses And Why<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=330s\"><strong>5:30<\/strong><\/a> About Emotional Intelligence Assessments<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=346s\"><strong>5:46<\/strong><\/a> How to Use Assessments to Help Your Business Coaching Clients in Their Hiring Process<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=390s\"><strong>6:30<\/strong><\/a> Why Coaches Don\u2019t Use Assessments And How to Overcome Your Own Knowledge Limitations When it Comes to Assessments<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=569s\"><strong>9:29<\/strong><\/a> What Assessment to Start With And The First Steps to Take<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=669s\"><strong>11:09<\/strong><\/a> How You Can Use Your Assessments to Brand Yourself and Your Coaching Business\u00a0<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=7ezYQbZT1Gs&amp;t=963s\"><strong>16:03<\/strong><\/a> Tony\u2019s Platinum Rule Philosophy That He Uses in His Business<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">If you want to skip forward to any of these topics, you can click on the (above) time codes to skip to that part of the video.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Before we start, as I mentioned, I connected with Tony at the recent ICF Conference.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">What is the ICF (International Coach Federation)?<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">ICF, otherwise known as the International Coach Federation, is the world-recognized standard bearer and governing body for the personal and professional coaching world.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">They provide internationally-accepted standards for coach credential levels as well as accreditation for coach training organizations, such as ours.\u00a0<a href=\"http:\/\/becomeamastercoach.com\/interest\"><strong>Master Coach University<\/strong><\/a>\u00a0is approved to\u00a0<a href=\"http:\/\/coachcertificationtraining.com\/need-help-icf\"><strong>provide training that fulfills ICF\u2019s requirements for coach credentialing<\/strong><\/a>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<div class=\"wp-block-image is-style-circle-mask\">\r\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21170\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/03\/icf-converge-2017-conference-international-coach-federation-300x225.jpg\" alt=\"ICF Converge 2017 Conference - International Coach Federation\" width=\"407\" height=\"304\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/03\/icf-converge-2017-conference-international-coach-federation-300x225.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/03\/icf-converge-2017-conference-international-coach-federation-768x576.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/03\/icf-converge-2017-conference-international-coach-federation-400x300.jpg 400w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/03\/icf-converge-2017-conference-international-coach-federation.jpg 960w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/>\r\n<figcaption><em>ICF Converge 2017 Conference \u2013 <br \/>International Coach Federation<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">ICF holds international conferences annually to bring the coaching world together to collaborate with and learn from each other, and this is where I had a chance to interview Tony.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The full transcript of the interview is below\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 I\u2019m here at ICF Converge Conference with Tony Alessandra, and Tony and I are going to share a little bit about using assessment tools as a coach (and in coaching).\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So what\u2019s your perspective when it comes to how a coach would use assessments in their practice?\u00a0 What are the different things that you\u2019ve seen have added the most value, or made the biggest difference for a coach in their business?<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>02:58 Tony Alessandra<\/strong>:\u00a0 Right.\u00a0 The key is\u2026 why would a coach even use an assessment?\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 Yeah.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Tony Alessandra<\/strong>:\u00a0 Why would a doctor, for instance, use an MRI?\u00a0 I mean, would you allow a doctor (if something was wrong with you) to operate on you without doing an MRI or something like that?\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 No way.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>03:15 Tony Alessandra<\/strong>:\u00a0 So what assessments are, at least in my opinion, are an \u201cMRI of the mind\u201d.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Assessments allow the coach to get a better picture about what motivates their client\u2026 so that if they\u2019re trying to move a client from Point A to Point B, they need to know what might work better with Client A, B, or C.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">However, you don\u2019t know that until you know more about the client.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Why a Coach Should Use a Variety of Assessments in Their Practice<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>3:43<\/strong> We have a variety of assessments, not just one\u2026 because one assessment limits you in terms of what you are able to do.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>DiSC Assessment<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISCselfSampleReport.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24094\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1024x649.jpg\" alt=\"\" width=\"372\" height=\"235\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711.jpg 1121w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISCselfSampleReport.pdf\"><em>Sample of The DiSC Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So, we have the <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISCselfSampleReport.pdf\">DiSC assessment<\/a><\/strong>, which is a classic behavioral assessment.\u00a0 It measures four basic patterns (or combinations of the patterns). There are a lot of combinations, and that measures how people do what they do.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>These two assessments together (DISC &amp; Motivators) are incredibly powerful, covering why people behave the way they do, and how people behave the way they do.&#8221;<\/p>\r\n<cite>Tony Alessandra<\/cite><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Motivators Assessment<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/valuessamplereport.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24097\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1-1024x649.jpg\" alt=\"\" width=\"372\" height=\"235\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-1.jpg 1121w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/valuessamplereport.pdf\"><em>Sample of The Motivators Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/valuessamplereport.pdf\">Motivators Assessment<\/a><\/strong> measures seven basic motivations in people like:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Economic motivation<\/li>\r\n<li>Theoretical motivation<\/li>\r\n<li>Altruistic motivation<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&#8230;et cetera.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">These motivations explain why people do what they do.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">What Types of Assessments Tony Uses And Why<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>4:22<\/strong> These two assessments together (DISC &amp; Motivators) are incredibly powerful, covering why people behave the way they do, and how people behave the way they do.\u00a0\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Hartman Value Profile:<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Hartman+Sample.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24109\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-2-1024x649.jpg\" alt=\"\" width=\"373\" height=\"236\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-2-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-2-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-2-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-2-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-2.jpg 1121w\" sizes=\"auto, (max-width: 373px) 100vw, 373px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Hartman+Sample.pdf\"><em>Sample of The Hartmann Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>04:29<\/strong> We also have a <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Hartman+Sample.pdf\">Hartman Value Profile<\/a><\/strong>, which we call the HVP.\u00a0 The HVP measures a person\u2019s judgment ability, how they go about making decisions\u2026 their thinking style.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We have two other core assessments that measure different things.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Learning Styles Assessment:<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24113\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-3-1024x649.jpg\" alt=\"\" width=\"371\" height=\"235\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-3-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-3-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-3-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-3-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-3.jpg 1121w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/LearningStylesSampleReport.pdf\"><em>Sample of The Learning Styles Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We have the <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/LearningStylesSampleReport.pdf\">Learning Styles Assessment<\/a><\/strong>, which measures how people best learn material.\u00a0 This is especially useful if a coach is imparting new information to a client.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">What\u2019s the best way?<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Most people when they think of learning style, they think of what they call the VAC model (Visual, Auditory and Kinesthetic).<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>05:11<\/strong> But our learning styles get into three other measures, not just those\u2026 whether somebody takes a \u201cbroad view\u201d, or \u201cfocused view\u201d, and so on.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">These are ways of getting to know the client better, so that you can achieve whatever goal.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Emotional Intelligence Assessment<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/EIQSampleReport.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24116\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-4-1024x649.jpg\" alt=\"\" width=\"374\" height=\"237\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-4-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-4-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-4-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-4-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-4.jpg 1121w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/EIQSampleReport.pdf\"><em>Sample of The Emotional Intelligence Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>5:30<\/strong> The last one is the <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/EIQSampleReport.pdf\">Emotional Intelligence Assessment<\/a><\/strong>, which is a really big issue, and has been for several years.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So, those are our five core assessments:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISCselfSampleReport.pdf\"><strong>DiSC<\/strong><\/a><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/valuessamplereport.pdf\">Motivators<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Hartman+Sample.pdf\">HVP (Hartman Value Profile)<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/LearningStylesSampleReport.pdf\">Learning Styles<\/a><\/strong>\u00a0<\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/EIQSampleReport.pdf\">Emotional Intelligence<\/a><\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We have a lot of other assessments.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">How to Use Assessments to Help Your Business Coaching Clients in Their Hiring Process<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>5:46<\/strong> Let\u2019s say you\u2019re working with a client, and the client is in a hiring mode.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Hiring Assessments:<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Job+Fit+Report.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24118\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-5-1024x649.jpg\" alt=\"\" width=\"374\" height=\"237\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-5-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-5-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-5-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-5-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-5.jpg 1121w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Job+Fit+Report.pdf\"><em>Sample of The Job Fit Hiring Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>05:52<\/strong>\u00a0 We have <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Job+Fit+Report.pdf\">hiring assessments<\/a><\/strong>.\u00a0 We have some for entry-level people that are less expensive, and some for higher level people (if you\u2019re going to hire a salesperson or an executive, you want a different kind of assessment that measures at a higher level).\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SalesIQPlus.pdf\">Sales IQ Assessment<\/a>:<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SalesIQPlus.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24120\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003.jpg\" alt=\"\" width=\"262\" height=\"330\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003.jpg 795w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003-238x300.jpg 238w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003-768x969.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003-640x807.jpg 640w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SalesIQPlus.pdf\"><em>Sample of The Sales IQ Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We have a <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SalesIQPlus.pdf\">Sales IQ<\/a><\/strong>, which is actually a test.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>06:15<\/strong>\u00a0 In the Sales IQ, we have a database of 100+ sales scenarios, and each sales scenario has four possible ways to deal with that situation.\u00a0 All four could be correct.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Why Coaches Don\u2019t Use Assessments &#8211; How to Overcome Your Own Knowledge Limitations When it Comes to Assessments\u00a0\u00a0<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>06:30 Jeffrey Sooey<\/strong>:\u00a0 Right.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">For a new coach who has either dabbled in assessments before, or someone who hasn\u2019t touched them yet (and they\u2019re interested), but maybe they\u2019ve got some reservations about it\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&#8230;For instance, one of my reservations was\u2026 I don\u2019t want anything between me and my client.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I want to make sure that I\u2019m not going to be overly clinical, just read some assessment, and tell them some impersonal results.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">What is the first step that you would suggest a new coach (who is considering diving into this as a way to add more value) should do first?\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>07:09 Tony Alessandra<\/strong>:\u00a0 First, let me say that on assessment platform, we probably have 1,500 coaches all over the world.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">In talking to the coaches, one of the reasons they don\u2019t want to use assessments (or a particular assessment) is that they don\u2019t want to give an assessment to somebody, and then have their coaching client asking questions that they don\u2019t know how to answer.\u00a0 It makes them look stupid.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So we created certifications.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>I really think to get a coach comfortable, I would start them off with the most widely used assessment in the world, which is DiSC.&#8221;<\/p>\r\n<cite>TONY ALESSANDRA<\/cite><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">In any of our DiSC, Motivators, or Hartman assessments, we can do an assessment certification.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We certify the coach.\u00a0 We give them a badge that they can use in their signature file (their email signature, etc.) that says, \u201cI\u2019ve been certified.\u201d\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Once the coach has been certified, they\u2019ll know how to debrief an assessment report and to answer all their client\u2019s questions.\u00a0 We give them (powerpoint) slides if they want to do a one-hour presentation, or a three-hour or full-day program.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">With any of the assessments, we give them a leader\u2019s guide that tells them how to do all that.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/freeperformanceprofile.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" class=\"wp-image-24129\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text.jpg\" alt=\"\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\r\n<\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 Oh, beautiful.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>08:09 Tony Alessandra<\/strong>:\u00a0 We give them support materials to help them dig even deeper into any one of the assessments, and all of those additional materials: the slides, the leader\u2019s guide, et cetera\u2026 are all free.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We only charge for the assessments.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">In fact, to open an account with us, there\u2019s basically no charge.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">You only have to buy ten assessments, but we do have a plan, and I\u2019ll tell this to you (I really don\u2019t tell this to a lot of people.).\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 Oh, great.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>08:38 Tony Alessandra<\/strong>:\u00a0 For your coaches, we can do an \u201cunlimited\u201d.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The most expensive \u201cunlimited\u201d we have is $495 a month, but the coach has access to:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISCselfSampleReport.pdf\"><strong>DiSC<\/strong><\/a><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/valuessamplereport.pdf\">Motivators<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Hartman+Sample.pdf\">HVP (Hartman Value Profile)<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/LearningStylesSampleReport.pdf\">Learning Styles<\/a><\/strong>\u00a0<\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/EIQSampleReport.pdf\">Emotional Intelligence<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SalesIQPlus.pdf\">Sales IQ<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SampleDISCSalesandMOT.pdf\">Combined Reports<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/Team+Report.pdf\">Team Reports<\/a><\/strong><\/li>\r\n<li><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/collaboration+report.pdf\">Collaboration Reports<\/a><\/strong> (which measures two people together on the DiSC assessment)\u00a0\u00a0<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">With the \u201cunlimited\u201d plan, all these reports are free.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 Oh, wow, okay.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>09:07 Tony Alessandra<\/strong>:\u00a0 They\u2019re all free.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISC+FitnessReport.pdf\">The DiSC Fitness System<\/a>:<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISC+FitnessReport.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24123\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-6-1024x649.jpg\" alt=\"\" width=\"373\" height=\"236\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-6-1024x649.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-6-300x190.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-6-768x487.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-6-640x406.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/openbook2_1121x711-6.jpg 1121w\" sizes=\"auto, (max-width: 373px) 100vw, 373px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISC+FitnessReport.pdf\"><em>Sample of The Job Fit Hiring Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">We also have the <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISC+FitnessReport.pdf\">DiSC Fitness System<\/a><\/strong>, where you can take a candidate for a specific job and a \u201cjob benchmark\u201d (that you can create in our system automatically) and it compares the candidate to the benchmark&#8230;\u00a0 giving you a percentage match for that job candidate. That\u2019s great if you\u2019re doing any kind of selection or hiring work with clients.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">What Assessment to Start With And The First Steps to Take<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>9:29<\/strong> I really think to get a coach comfortable, I would start them off with the most widely used assessment in the world, which is <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/DISCselfSampleReport.pdf\">DiSC<\/a><\/strong>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Go through certification, get comfortable with it, and then start using DISC.\u00a0 Then add the <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/valuessamplereport.pdf\">Motivators Assessment<\/a><\/strong> right after that.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Once coaches start using this, it\u2019s just\u2026\u00a0I won\u2019t say \u201clife changing\u201d&#8230;\u00a0but it\u2019s \u201cpractice changing\u201d.\u00a0\u00a0<\/p>\r\n<cite>Tony Alessandra<\/cite><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The reason is, that the DiSC measures how you do what you do, and the Motivators measure why you do what you do.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The two together are incredibly powerful, and there\u2019s <strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SampleDISCSalesandMOT.pdf\">a combo report<\/a><\/strong> called the \u201c<strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SampleDISCSalesandMOT.pdf\">DiSC\/Motivators<\/a><\/strong>\u201d that you can use.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SampleDISCSalesandMOT.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24120\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003.jpg\" alt=\"\" width=\"265\" height=\"334\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003.jpg 795w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003-238x300.jpg 238w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003-768x969.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/thinpaperback_795x1003-640x807.jpg 640w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/a>\r\n<figcaption><strong><a href=\"https:\/\/jtsmedia.s3.amazonaws.com\/becomeacoach\/downloads\/SampleDISCSalesandMOT.pdf\"><em>Sample of The DiSC\/Motivators Combo Assessment<\/em><\/a><\/strong><\/figcaption>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>10:13 <\/strong>Once coaches start using this, it\u2019s just\u2026\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I won\u2019t say \u201clife changing\u201d&#8230;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&#8230;but it\u2019s \u201cpractice changing\u201d.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Now, I said that the big whole enchilada, so to speak, is $495, we can go all the way down to $295 if all they want to use is DiSC\u2026 unlimited.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>10:33<\/strong>\u00a0 So they can go into a client company and run assessments for everybody in the company.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I\u2019ll tell you what some of our coaches do.\u00a0 Some of our coaches typically average between 10 and 20 clients at a time, so they get the $495 package and they go to two of their <strong>business coaching<\/strong> clients and say\u2026\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u201cI\u2019ll give you unlimited assessments for $250 a month,\u201d and they get two paying clients, which now pays for 100% of their assessment costs\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u2026and then all of the other clients they get are profit.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">How You Can Use Your Assessments to Brand Yourself and Your Coaching Business<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>11:09<\/strong> Then they can use their assessment license for prospecting.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">For instance, let\u2019s say they want to do a one-hour free program to the business community\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">so they say\u2026\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u201cIf you come to this program, you will get a free DiSC assessment, and I\u2019ll explain in the program (for free), what it means, and how to use it within your company.\u201d\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So, in that way, these assessments could be a prospecting tool.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>You wouldn\u2019t send somebody out to do construction without the proper tools.\u00a0 The same thing goes for the coach\u2026 they need the proper tools.&#8221;<\/p>\r\n<cite>Tony Alessandra<\/cite><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So there\u2019s a lot of things that can be done\u2026\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">But, I think that any coach (especially a new coach) needs to have the proper tools.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">You wouldn\u2019t send somebody out to do construction without the proper tools.\u00a0 The same thing goes for the coach\u2026 they need the proper tools.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">It\u2019s not just what you teach them (which is sort of the base), although that\u2019s very important.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">But let\u2019s build upon that a little\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">They need some of these assessment tools to help them in various situations.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>12:01 Jeffrey Sooey<\/strong>:\u00a0 When I think about using DiSC and Motivators alone with a business prospect\u2026\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Once they understand that you can read those assessments for them, and then they understand the applications of them, they\u2019ll follow you anywhere.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Most coaches have a big problem\u2026\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Who knows what they&#8217;re good at?<\/li>\r\n<li>Who knows what a coach really knows or doesn&#8217;t know?<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Nobody has a clue how to size up whether or not you\u2019re worth your coaching fee!<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I mean, unless you have some background that proves that you\u2019re so successful at whatever you\u2019re providing to your client.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">(And, a lot of coaches just don\u2019t have that iconic \u2018success story\u2019 to sell themselves yet.)<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">But, when you leverage the validity and usefulness of these assessments, you don\u2019t have to sell anymore\u2026 You don\u2019t have to convince anyone to believe in what you\u2019re advising.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Once they understand that you can read those assessments for them, and then they understand the applications of them, they\u2019ll follow you anywhere.&#8221;<\/p>\r\n<cite>Jeffrey T. Sooey<\/cite><\/blockquote>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">And, if you\u2019re not \u2018selling\u2019 your services anymore\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&#8230;and you\u2019re just making \u2018recommendations\u2019 using the validity, believability, or credibility that these assessments lend you as a coach\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">\u2026then clients will follow you anywhere.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">My clients will follow me wherever my recommendation leads.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Of course, I want to be ethical and accurate as I possibly can about those recommendations!<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">But, if I have those tools at my disposal, I\u2019m going to be accurate more often.\u00a0 So if I wanted to start a practice, that\u2019s exactly where I would begin.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>12:59 Tony Alessandra<\/strong>:\u00a0 Right.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"wp-image-24134\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/jeffrey-t-sooey-interviews-tony-alessandra-1024x574.jpg\" alt=\"Jeffrey T. Sooey Interviews Tony Alessandra\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/jeffrey-t-sooey-interviews-tony-alessandra-1024x574.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/jeffrey-t-sooey-interviews-tony-alessandra-300x168.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/jeffrey-t-sooey-interviews-tony-alessandra-768x430.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/jeffrey-t-sooey-interviews-tony-alessandra-640x359.jpg 640w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/jeffrey-t-sooey-interviews-tony-alessandra.jpg 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption><em>Jeffrey T. Sooey interviews Tony Alessandra at the ICF Converge Conference in Washington D.C.<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>13:00 Jeffrey Sooey<\/strong>:\u00a0 Anything else that you think coaches should know if they\u2019re getting started\u2026 Anything else that you would share?<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>13:06 Tony Alessandra<\/strong>:\u00a0 When I started this company, there were three things that I wanted to focus on:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Product<\/li>\r\n<li>Price<\/li>\r\n<li>Platform<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Product<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So the products that we have are incredible in terms of their descriptive and prescriptive capabilities. They describe the individual and give some suggestions on how to use the concepts with other people.\u00a0 We have a whole bunch of products, as I just mentioned.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Price<\/strong>\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Our pricing is incredible.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The most we charge for a core assessment, if you\u2019re only buying five or ten at a time, it\u2019s $26 each.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Jeffrey Sooey<\/strong>:\u00a0 Wow.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>13:45 Tony Alessandra<\/strong>:\u00a0 But once you hit a certain quantity (a cumulative quantity) the price goes down to $14 each, or you can do unlimited DiSC for $295 all the way up to pretty much \u201call you can eat\u201d of most of our assessments for $495.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>Platform<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:07<\/strong> Now, here\u2019s the key\u2026<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">The platform that we have (the dashboard that the coach uses) is incredible in its depth and breadth of capabilities.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>It\u2019s totally automated.\u00a0\u00a0<\/li>\r\n<li>It\u2019s ecommerce enabled.\u00a0\u00a0<\/li>\r\n<li>It\u2019s white labeled for the coach (with the coach\u2019s logo or whatever goes on the cover of the reports\u2026 all their contact information on the footers of the reports\u2026 You will not see anything of Assessments 24&#215;7.)\u00a0<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:39 Jeffrey Sooey<\/strong>:\u00a0 So the coach is branding themselves as they\u2019re giving these assessments, and adding value to their prospective clients?\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:43 Tony Alessandra<\/strong>:\u00a0 Exactly.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:46 Jeffrey Sooey<\/strong>:\u00a0 Wow.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:47 Tony Alessandra<\/strong>:\u00a0 This is all the coach.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:48 Jeffrey Sooey<\/strong>:\u00a0 That\u2019s beautiful.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>14:48 Tony Alessandra<\/strong>:\u00a0 Coaches can even customize some of the actual reports themselves.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A coach could look at the DiSC report and say, \u201cYou know what, this section of the DiSC report, I really don\u2019t want to cover.\u00a0 We\u2019ll pull it out.\u201d\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Or a coach says, \u201cI\u2019m really confident in the DiSC assessment\u201d (or whatever, I am just using DiSC as an example) \u201cand I want to add these static pages into the results which will differentiate my DiSC from the DiSC results that other competing coaches might be using.\u201d\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>15:23 Jeffrey Sooey<\/strong>:\u00a0 Okay.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>15:24 Tony Alessandra<\/strong>:\u00a0 But our platform is 24\/7.\u00a0 Of course, with Assessments 24&#215;7, you can set it up so that clients can order assessments without having to call the coach.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">It\u2019s all automated in the system.\u00a0 If the coach has a merchant credit card account and a <strong><a href=\"https:\/\/www.authorize.net\/\">gateway like Authorize.net<\/a><\/strong>, all the money goes into their account, we just bill them once a month on what\u2019s been used, not what\u2019s been bought.\u00a0\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">So we\u2019ve set this up so the 3Ps (the product, the price, and the platform) are absolutely unsurpassed.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Tony\u2019s Platinum Rule Philosophy That He Uses in His Business<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>16:03 <\/strong>Because my background is marketing, and sales, and service, I\u2019ve sort of imbued that into my staff, and my staff jumps through hoops.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">My staff does not have to ask me, \u201cTony, can we do this?\u201d.\u00a0 My staff only asks me when they have to say no to somebody. I tell my people, \u201cYou do whatever it takes to make the customer happy, even if we lose money.\u201d\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>16:32<\/strong> I\u2019m looking for long-term relationships.\u00a0 I\u2019m not looking to sell assessments or I\u2019m not looking to be just an assessment company.\u00a0 I want to be a partner to your coaches.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>16:41 Jeffrey Sooey<\/strong>:\u00a0 Wow, that\u2019s such a beautiful philosophy to have, and, as coaches, we want to reflect that philosophy in what we do as well&#8230; but we also love to have it from a provider!\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I know there are a lot of providers out there that do similar things that don\u2019t have that mentality, so I can\u2019t acknowledge enough how refreshing it is to see that.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">It\u2019s really been helpful, and I really appreciate your time clarifying how to get started with this and what the value is.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">If you\u2019re a coach, you really have to be using some kind of tools, some kind of assessment in your practice.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>19:03 Jeffrey Sooey<\/strong>:\u00a0 So thank you again so much for your time in sharing this with our coaches and I appreciate everything you\u2019ve done for the industry as well.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong>19:12 Tony Alessandra<\/strong>:\u00a0 It\u2019s my pleasure.\u00a0 Thank you, everybody.\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">(&#8230;End of interview)<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I hope that you took some great value out of my interview with Tony Alessandra, best selling author of The Platinum Rule, and founder of Assessments 24&#215;7.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Do you currently use assessments in your coaching practice?\u00a0 Why or why not?\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">What kind of results do assessments help you to produce with your clients, or what do you envision could be possible with your clients (if you don\u2019t yet use assessments)?\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">I\u2019d love to hear your feedback, so make sure that you leave a comment with your thoughts or questions.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">If you want to check out Tony\u2019s books, or website, or would like to discuss using their assessments, see the links to all the resources that we discussed below (along with Amazon listings of The Platinum Rule and all his other books):<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.amazon.com\/Platinum-Rule-Discover-Business-Personalities\/dp\/0446673439\">BOOK &#8211; The Platinum Rule<\/a><\/strong>: <a href=\"https:\/\/www.amazon.com\/Platinum-Rule-Discover-Business-Personalities\/dp\/0446673439\">https:\/\/www.amazon.com\/Platinum-Rule-Discover-Business-Personalities\/dp\/0446673439<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.alessandra.com\/\">Tony Alessandra&#8217;s website<\/a><\/strong>: <a href=\"https:\/\/www.alessandra.com\/\">https:\/\/www.alessandra.com\/<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">You can also <strong><a href=\"https:\/\/freeperformanceprofile.com\/\">try the DISC and Motivators assessments for free<\/a><\/strong> by going to <a href=\"https:\/\/freeperformanceprofile.com\/\">freeperformanceprofile.com<\/a> (these are the same assessments that Tony and I use with our coaches and our coaching clients).\u00a0\u00a0\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">It\u2019ll only take ten minutes online to fill out the assessments and you will get over 50 pages of detailed graphs and results via email.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Again, here\u2019s <strong><a href=\"https:\/\/freeperformanceprofile.com\/\">the link to take your FREE DISC &amp; Motivators assessment<\/a><\/strong>:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/freeperformanceprofile.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" class=\"wp-image-24129\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text.jpg\" alt=\"\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text.jpg 800w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text-300x188.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text-768x480.jpg 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/free-performance-profile-ad-for-blog-inline-text-640x400.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\r\n<\/div>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/freeperformanceprofile.com\/\">https:\/\/freeperformanceprofile.com\/<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">You\u2019ll not only learn a lot about yourself, but how you can use <strong><a href=\"https:\/\/freeperformanceprofile.com\/\">these tools<\/a><\/strong> to grow your practice, and change your client\u2019s lives and businesses as well\u2026 and you can get <strong><a href=\"https:\/\/freeperformanceprofile.com\/\">access to everything\u2026 all for free<\/a><\/strong>.\u00a0<\/p>\r\n<p>\r\n\r\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/jeffrey-t-sooey\/\" target=\"_blank\"><strong>Jeffrey T. Sooey<\/strong><\/a><br>Dean, Master Coach University<br>Founder, Coaches Training Blog community<\/p>\n\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Watch this LIVE Interview with Tony Alessandra on how he is changing the world of business coaching&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[165,2251],"tags":[957,2252],"class_list":["post-24086","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-coaching","category-tony-alessandra","tag-business-coaching","tag-tony-alessandra","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2020\/01\/TONY-ALESSANDRA-business-coaching.png","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/24086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=24086"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/24086\/revisions"}],"predecessor-version":[{"id":29131,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/24086\/revisions\/29131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/24172"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=24086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=24086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=24086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}