{"id":21046,"date":"2018-02-02T12:37:57","date_gmt":"2018-02-02T20:37:57","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=21046"},"modified":"2023-05-19T19:22:16","modified_gmt":"2023-05-20T03:22:16","slug":"life-coaching-business-case-study-psychology-school-to-six-figure-success-coach-tomas-svitorka","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/life-coaching-business-case-study-psychology-school-to-six-figure-success-coach-tomas-svitorka\/","title":{"rendered":"Life Coaching Business Case Study: Psychology School to Six Figure Success Coach [Tomas Svitorka]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you want to turn your experience, training, or college or university degree into a life coaching business? \u00a0Have you ever considered that your background could make you the perfect success coach?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the <a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE\"><strong>video<\/strong><\/a> (and <a href=\"https:\/\/s3.amazonaws.com\/jtsmedia\/content\/blog\/tomas+svitorka+case+study\/Tomas+Svitorka+Success+Coach+Case+Study+-+Master+Coach+University.pdf\"><strong>transcription<\/strong><\/a>) below is a coaching business case study with Master Coach University graduate <a href=\"https:\/\/tomassvitorka.com\/\"><strong>Tomas Svitorka<\/strong><\/a>. \u00a0\u00a0Tomas is going to show us how his psychology degree became a six-figure coaching &amp; international speaking business\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;in his first year of full time work.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oI755r3lMVE?rel=0\" width=\"840\" height=\"472.5\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">He\u2019ll also talk about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=706s\"><strong>11:46<\/strong><\/a> How Much Time it Takes to Build a Successful Coaching Business<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=1167s\"><strong>19:27<\/strong><\/a> How to Build a Coaching Business Through Being Generous With Coaching<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=1671s\"><strong>27:51<\/strong><\/a> The Nice VS The Brutally Honest Coach And How to be Most Effective With Your Clients<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=1862s\"><strong>31:02<\/strong><\/a> How to Challenge Your Client in a Loving Way<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=2357s\"><strong>39:17<\/strong><\/a> The Simple Way to Use Facebook to Attract Coaching Clients<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=2751s\"><strong>45:51<\/strong><\/a> How to Package Your Coaching Content<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=2906s\"><strong>48:26<\/strong><\/a> Why You Should Employ a Team to Help You Create Coaching Content<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=2947s\"><strong>49:07<\/strong><\/a> Why Content is Where Your Coaching Program Starts<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=oI755r3lMVE&amp;t=3865s\"><strong>1:04:25<\/strong><\/a> How to Let People Know About Your Coaching<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can skip to the above timecodes to watch that particular section of the video (or scroll to that heading in the transcription below), but I\u2019m guessing you\u2019re going to want to experience Tomas\u2019 entire extraordinary story.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/394660152&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/p>\n<figure id=\"attachment_21065\" aria-describedby=\"caption-attachment-21065\" style=\"width: 550px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21065\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-300x243.png\" alt=\"Tomas Svitorka Life Coach, Business Coach, and Success Coach for Entrepreneurs\" width=\"550\" height=\"446\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-300x243.png 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-768x622.png 768w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka.png 960w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-21065\" class=\"wp-caption-text\">Tomas Svitorka<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">01:23 [Jeffrey Sooey]: \u00a0I\u2019m really excited to have Tomas Svitorka here who has been a longtime student of Master Coach University, and a really, really successful coach. \u00a0I\u2019m really impressed with what you have accomplished in your coaching career. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So before we start, I want to give you guys a chance to just get a sense of who I know Tomas to be and then Tomas will have a chance to also give a little bit more detail. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:56 \u00a0I\u2019ve worked with Tomas for three years now and (I think) from the beginning of your coaching business, but I want to give you a little bit of background on where Tomas got started as well. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He completed his degree in Psychology with honors, but at the same time he was also employed full time, and completing coaching certification courses&#8230; three really big focuses all at once. \u00a0He\u2019s a pretty busy guy, and through a lot of that process, there was a point where Tomas had a chance to turn his own life around and redesign it so that he can enjoy life while doing what he loves, which is mainly what I understand to be helping others. \u00a0So he has acted as a model of success and fulfillment for his clients, and I know we are going to talk a lot about some of the results that they\u2019ve created and that you\u2019ve created. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">03:01 A little bit more detail:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tomas is a 5-time certified life coach and mentor. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">He works with ambitious entrepreneurs and professionals, taking them through a unique 3-step process designed to help them get extraordinary results, results beyond what\u2019s expected and what\u2019s predictable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">He\u2019s also working with several coaches. \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">He\u2019s a great example of what\u2019s possible for a coach to achieve, so he\u2019s actually attracted several coaches that have wanted to achieve the same level of success that he already has, which is fantastic.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tomas has been an international speaker, trainer, and workshop facilitator based in London, UK, but also his coaching business has taken him around the world. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tomas, it\u2019s really great to have you here, and thanks for sharing some of how you\u2019ve gotten so far as a coach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">04:18 Tomas Svitorka: \u00a0It\u2019s a pleasure to be here, Jeff, and I\u2019m really honored that you\u2019re interviewing me like this. \u00a0You probably don\u2019t remember, but in one of our first emails that we exchanged (I was applying for the Quickstart Coaching Code, I believe), I told you that\u00a0I\u2019ll be one of your best students.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I\u2019ll be one of your best students<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8230;so I don\u2019t know if I\u2019ve earned that, but I think I\u2019ve come quite close to that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">04:41 Jeffrey Sooey: \u00a0Yeah, this case study is a sign of that, so this is really fantastic, and I think I vaguely remember that conversation, but it\u2019s seldom that a new student of ours will actually say something like that. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think it does stand out when you know who you are and you know what you\u2019re going to do to make something happen. \u00a0You can have that kind of confidence that, \u201cHey, you know I\u2019m going to take this stuff and run with it.\u201d \u00a0So that\u2019s fantastic. \u00a0It\u2019s part of what you need, I think. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me start with the basics of what you\u2019re up to (what you\u2019re accomplishing). \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who do you coach and what kind of coaching do you provide?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">05:23 Tomas Svitorka: \u00a0I\u2019m going through a rebranding process at the moment because over the few years I\u2019ve been coaching, it has crystalized in my mind who I want to work with. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve gone over my own story and what I believe in, what I stand for, and there\u2019s a phrase that I think represents a lot of that, which is, \u201cOkay is not enough,\u201d and I love to work with professionals and entrepreneurs for whom \u201cokay\u201d is not enough. \u00a0<\/span><\/p>\n<figure id=\"attachment_21049\" aria-describedby=\"caption-attachment-21049\" style=\"width: 450px\" class=\"wp-caption alignright\"><a href=\"https:\/\/tomassvitorka.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21049\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/okisnotenough-tomas-svitorka-Logo-success-coach.png\" alt=\"Tomas Svitorka - OK Is NOT Enough - Logo\" width=\"450\" height=\"258\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/okisnotenough-tomas-svitorka-Logo-success-coach.png 450w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/okisnotenough-tomas-svitorka-Logo-success-coach-300x172.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><figcaption id=\"caption-attachment-21049\" class=\"wp-caption-text\">Tomas Svitorka&#8217;s &#8220;OK is NOT Enough&#8221; Logo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">They just don\u2019t want to be average. \u00a0They don\u2019t want to settle for mediocrity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, that\u2019s one of my biggest fears, that I\u2019ll live a mediocre life. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not scared of heights, or spiders, or beetles. \u00a0Dentists, a little bit, maybe, but the fear of just getting by, that really scares me. \u00a0Just counting the pounds, the dollars. \u00a0Just trying to make it through the month, that really horrifies me. \u00a0I work with people that have similar ambitions, who are ready to put in the work in some kind of direction. \u00a0They know what they would like to achieve. \u00a0We can do more of that [type of] clarifying process during coaching&#8230; These, I would say, are my typical clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">06:46 I also mentor several coaches now because they\u2019ve seen my results and they approached me if I could teach them how to do the same, and that\u2019s really enjoyable as well. \u00a0Now I understand why you have the business that you do. \u00a0Working with coaches is great. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">07:06 Jeffrey Sooey: \u00a0What do you with them? \u00a0What kind of coaching do you offer them? \u00a0Maybe you could give us a little bit of an overview of what happens when somebody works with you that really makes a difference for them. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of coaching do you provide them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">07:24 Tomas Svitorka: \u00a0The coaching that I provide is wrapped around the model that I have\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The coaching model has these three elements<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Environment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Performance<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_21052\" aria-describedby=\"caption-attachment-21052\" style=\"width: 582px\" class=\"wp-caption alignright\"><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-case-study-FINAL.001.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21052\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-case-study-FINAL.001.jpeg\" alt=\"Tomas Svitorka's Three Element Coaching Model\" width=\"582\" height=\"571\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-case-study-FINAL.001.jpeg 582w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-case-study-FINAL.001-300x294.jpeg 300w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/a><figcaption id=\"caption-attachment-21052\" class=\"wp-caption-text\">The Three Element Coaching Model<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#8230;These three individual areas have subsections, which is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mindsets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Happiness and Fulfillment<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Environment:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Relationships<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Network <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Space (the space around you &#8211; the space that you live in)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Performance:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Goals and Systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Habits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your (Life) Balance<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">07:57 To accomplish a great lifestyle that would really fulfill you, that you would be happy with, at least in my own experience and my beliefs, you need to take care of all these areas and to raise them to that level because if one of those is falling behind, as you know, it will project into other areas, and the whole thing can crumble. \u00a0So this is a process that I take my clients through, but of course, they come with their specific challenges that we work on specifically as well. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">08:36 Jeffrey Sooey: \u00a0Fantastic. \u00a0That\u2019s really great. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big part of your focus when you\u2019re working with your clients would be these three areas, you\u2019re either focusing on their mindset (presence, happiness and fulfillment), their environment (their space, relationships, network, et cetera), or their performance. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could segment it out in those three areas, but the conversations are really going to center around probably one of those three in any particular session. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is that right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">09:05 Tomas Svitorka: \u00a0That\u2019s correct, yeah. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">09:06 Jeffrey Sooey: \u00a0It\u2019s great how you\u2019ve organized this because I think when you can deconstruct what\u2019s happening with somebody\u2019s success, challenges, or any part of their life, and you take it apart and look at the components of it, then you can do something with it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can change the component. \u00a0You can improve one aspect and see how it connects. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can rebuild that life. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s fantastic to be able to organize it in that way so that your clients can appreciate what you\u2019re up to with them and that you can organize it for yourself as their coach to make sure that you\u2019re focusing on something that is a really important constituent part of their greater vision and their greater success as well. \u00a0So it\u2019s very, very cool. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">09:54 Tomas Svitorka: \u00a0Thank you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">09:56 Jeffrey Sooey: \u00a0What kind of results are you getting right now in your coaching business? \u00a0Give us the vital stats as far as how many clients are you working with, and let\u2019s get to the \u201cShow me the money\u201d. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s happening as far as clients and your monthly revenue, for instance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">10:16 Tomas Svitorka: \u00a0Okay, cool. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m trying to maintain the number of clients I work with in a given time between 15 and 20. \u00a0Not necessarily more than that, because my sessions tend to be quite long. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s something I learned from you, and I always want to make sure that they\u2019re walking away with \u201cthe job is done\u201d, and we\u2019re not leaving anything \u201copen\u201d, and so I would say around 15 to 20 clients that I have at a time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the future, I would love to work with fewer people and have a much more interactive and closer relationship with them. \u00a0However, at the moment, this is what it is, because it works out the best for the lifestyle that I want to have. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11:07 In terms of revenue&#8230; This year has really been quite extraordinary for me because I will be closing this year in probably around \u00a380,000, which is around $100,000 (USD). \u00a0<\/span><\/p>\n<figure id=\"attachment_21055\" aria-describedby=\"caption-attachment-21055\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-21055\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-1024x596.jpg\" alt=\"tomas svitorka client growth in his coaching business\" width=\"1024\" height=\"596\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-1024x596.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-300x175.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-768x447.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21055\" class=\"wp-caption-text\">Client Growth in Tomas&#8217;s Coaching Business<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">11:29 Jeffrey Sooey: \u00a0Nice. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11:31 Tomas Svitorka: \u00a0That has been really exponential growth, especially this year when I \u201cleaned into it\u201d completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What other things would you like to discuss?<\/span><\/p>\n<h2>How Much Time it Takes to Build a Successful Coaching Business<\/h2>\n<p><span style=\"font-weight: 400;\">11:46 Jeffrey Sooey: \u00a0Well, let me ask you this, because the revenue number is fantastic, but I think there\u2019s something I know about just from us working together this year that is important to clarify around that revenue number. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you tell us when did you go full time as a coach? \u00a0It was pretty recently, wasn\u2019t it? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">12:13 Tomas Svitorka: \u00a0Oh yeah. \u00a0Yeah, that was pretty recently. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was this year. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s when I went completely coaching full time because initially I started having a fulltime job and I was coaching on the evenings and of the weekends, and luckily my job allowed me to withdraw from it gradually. \u00a0So, over two years, I\u2019ve been withdrawing into four days a week, three days a week, two days a week, one day a week, and the first six months of this year, it was my final stage of that job. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I was going [to work] occasionally for one day a week, or something like that. \u00a0I\u2019m not even there sometimes, but just to make sure. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I had the time, I can\u2019t really just sit around and do nothing. \u00a0But when I had the time, I went there and made some money just because it was possible and available, but yeah, I went [full time] this year. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:14 Jeffrey Sooey: \u00a0I just want to clarify. \u00a0\u00a0You worked about a half a year or half of this year <\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">not full time as a coach<\/span><\/span><span style=\"font-weight: 400;\">, because, I mean, you went full time&#8230; what, June, July, August? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was sometime in the summer, wasn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:27 Tomas Svitorka: \u00a0Yeah, yeah, in the middle of the summer. \u00a0I would say June or end of June. \u00a0However, when I say full time, it meant that I completely quit that job I was doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:38 Jeffrey Sooey: \u00a0Right. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:40 Tomas Svitorka: \u00a0Which for the last 6 months, I was doing roughly one day [of work] a week. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:46 Jeffrey Sooey: \u00a0Okay. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:47 Tomas Svitorka: \u00a0The previous year, it was a couple of times, sometimes 3 times a week. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:52 Jeffrey Sooey: \u00a0Okay. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:52 Tomas Svitorka: \u00a0I would say I had been gradually withdrawing from that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">13:54 Jeffrey Sooey: \u00a0All right, that makes sense. \u00a0Soyou were still working about one day a week for about half this year, and you still were able to get to six figures. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, guys, when you\u2019re listening to this, you can see that it\u2019s like, yes, he put the time in and he definitely did a serious amount of work to get to this, and it took years to build to this point, but it\u2019s not just about sheer time put in. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a strategy that took a while to build to the point where you\u2019ve gotten to these results, so that\u2019s really fantastic. \u00a0It\u2019s a really great shining example of what\u2019s possible for a coach when they think strategically and they take action on these pieces, and just like you said, the first time we talked, you reflected today&#8230; when you decided to be the best student you can of the strategies, so it\u2019s really, really great. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">14:49 Tomas Svitorka: \u00a0Thank you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">14:50 Jeffrey Sooey: \u00a0Let me ask you this&#8230; What is the closest thing to a magic bullet in your coaching business that you\u2019ve got? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of the business side of the business, getting clients and running the business and keeping the time together, delivering results. \u00a0Not the coaching side, but the business side, which is something that a lot of us coaches are not the most jazzed about. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s your best magic bullet that you found so far? \u00a0What\u2019s helped you succeed in the business side of the coaching business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">15:23 Tomas Svitorka: \u00a0Well, okay. \u00a0So I would say there are two things. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of them, as you know, (And just to clarify this, I live in London and maybe what could be quite unusual is that I do approximately 50% of my coaching face to face.). \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">15:40 Jeffrey Sooey: \u00a0Nice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">15:41 Tomas Svitorka: \u00a0And people actually come to my apartment, a really nice place&#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they come here, and they love to come here, and London is huge, with 10 million people, so the clientele is huge. \u00a0Even though the rest of my coaching clients are on Skype, on the phone, and they\u2019re kind of scattered around the world, or they\u2019re outside of London, or in the UK\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the first magic bullets, I would say, is that (and it won\u2019t be surprising) just doing the work&#8230; the business part, which means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">reaching out to people<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">offering free consultations (or discovery sessions)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is what I found\u2026 I\u2019m mentoring some coaches (around six coaches).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are shy. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they\u2019re new, or even experienced coaches, they\u2019re just hiding and they\u2019re not very open and direct about,\u00a0<i>\u201cHey, I\u2019m a coach. \u00a0This is how I help people. \u00a0This is what I do. \u00a0Would you like to meet up for a discovery session? \u00a0I\u2019d love to know more about your business. \u00a0I\u2019d love to know more about your life, and I\u2019m sure there\u2019s something I can help you with.\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Hey, I\u2019m a coach. \u00a0This is how I help people. \u00a0This is what I do. \u00a0Would you like to meet up for a discovery session? \u00a0I\u2019d love to know more about your business. \u00a0I\u2019d love to know more about your life, and I\u2019m sure there\u2019s something I can help you with.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This can be quite scary to many people, just picking up the phone and making the phone calls, and I have struggled with that for the most part. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And still, it\u2019s not something that I entirely love doing, but it\u2019s just the part of the business that needs to be done. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">17:25 Jeffrey Sooey: \u00a0Right. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">17:26 Tomas Svitorka: \u00a0Just doing the selling, doing the marketing, and really engaging in the activity. \u00a0Just today I had a session with one of my prot\u00e9g\u00e9s, as I\u2019d like to call them, and I\u2019ve done lots of speaking, you know. \u00a0I\u2019ve been running my meetup for a year and a half and I\u2019ve been pretty much consistently doing weekly workshops and seminars, and it\u2019s been getting quite saturated around here in the London area. \u00a0There are many, many people developing meetups.<\/span><\/p>\n<figure id=\"attachment_21072\" aria-describedby=\"caption-attachment-21072\" style=\"width: 510px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21072\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-meetup-group.jpg\" alt=\"Tomas Svitorka Running His Meetup Group in the UK\" width=\"510\" height=\"735\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-meetup-group.jpg 510w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-meetup-group-208x300.jpg 208w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-meetup-group-300x432.jpg 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><figcaption id=\"caption-attachment-21072\" class=\"wp-caption-text\">Tomas Svitorka Running His Meetup Group in the UK<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This student of mine, he was saying, \u201cYeah, I\u2019m thinking of starting a meetup as well, but it\u2019s quite saturated. \u00a0I\u2019m thinking maybe I should figure out something new, something that most people do.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I said, \u201cOkay, then pick up your phone and call every single one of your contacts and have a little conversation. \u00a0Just re-establish the rapport and the relationship you have with them, and tell them what you do, tell them who you help, what kind of results you get, and ask them for a referral, whether they have friends, or a family member, or a work colleague, and say, \u201cif you can recommend me to those people, I would love that.\u201d.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">18:41 This is something that most coaches don\u2019t do. \u00a0They hide behind Facebook Livestreams and other kinds of things. \u00a0All these indirect ways of promoting a business. \u00a0I personally believe this direct approach is something that most people don\u2019t do or are very reluctant to do. \u00a0So this is the first thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second one I personally believe (and this links more to what I started with that coach face to face) is building up very good reputation as a coach\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">throughout your social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">throughout the work that you do<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the way you present yourself<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the way you treat your clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">what you share all day<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how much you contribute<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how much value to give<\/span><\/li>\n<\/ul>\n<h2>How to Build a Coaching Business Through Being Generous With Coaching<\/h2>\n<p><span style=\"font-weight: 400;\">19:27 I have to admit that most of my clients come through referrals. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s because my clients are getting great results. \u00a0They always are treated really well. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I always give them extra. \u00a0This is something I have to say I learned from you, to over deliver, and people are very happy to recommend their friends and family members and colleagues because they\u2019ve had great experience. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the reputation is so very important, in my opinion. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">19:57 Jeffrey Sooey: \u00a0I want to go back to the process of reaching out to people, offering free sessions, letting them know who you are and what you do, and that you can help them. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re listening to this, first of all, what Tomas shared, the words that he used there as he talked through,\u00a0<i>\u201cHere\u2019s what I do, here\u2019s who I am, and I\u2019d love to meet with you because I know there\u2019s an area where I can help you,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Here\u2019s what I do, here\u2019s who I am, and I\u2019d love to meet with you because I know there\u2019s an area where I can help you,<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Hopefully, you could hear the confidence in what he said, the tone, and things like that. \u00a0But, in addition to that, the words don\u2019t lie. \u00a0I mean, the words are these important words to be able to say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">20:38 Now, I probably use different words than that. \u00a0We all have our own style. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, what you say, people actually listen to the words. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how they figure out what you mean. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I think just that alone, and the technique of saying something so that somebody can make a decision to work with you, or to meet with you, or to have a chance to create a deeper relationship where you really actually are in a position to help them&#8230; not just social, but where it\u2019s like, \u201cI\u2019m here to support you, to coach you, to provide value to you.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s that kind of offer, and the words that reflect that offer, that is very, very important. \u00a0Hopefully, you took notes on that. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">21:19 Besides that, I want to ask you, because you were talking about just putting in the work&#8230; on average, how much time do you spend on (let\u2019s say a weekly basis) having those kinds of conversations, making those kind of invitations, offering free sessions&#8230; whether it would be networking with them, or direct calling them, or whatever? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many hours a week do you spend doing that kind of thing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">21:47 Tomas Svitorka: \u00a0I would say it\u2019s a tricky question as I have not really timed it, but I would say all the time when I\u2019m not coaching or when I\u2019m not building the brand or just building the business (the back-end things that you need to get done).\u00a0\u00a0If you\u2019re not coaching or building the business, then you should be prospecting.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">If you\u2019re not coaching or building the business, then you should be prospecting.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">How many hours? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think it varies a lot depending on how many clients I have at the time. \u00a0But Jeff, I\u2019ve been working seven days a week for the last 4 years or 3 years, and that includes all this in my fulltime job. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">22:30 Jeffrey Sooey: \u00a0Right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">22:30 Tomas Svitorka: \u00a0But when I wasn\u2019t at work, I was working on my business and I\u2019m working on my coaching business on the weekends, evenings, and only recently I started taking the weekend off because I felt like I\u2019ve earned it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know this is not something that maybe some of the coaches want to hear. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">22:49 Jeffrey Sooey: \u00a0Sure <\/span><\/p>\n<p><span style=\"font-weight: 400;\">22:50 Tomas Svitorka: \u00a0It\u2019s a business like any other, and you don\u2019t have to necessarily put extreme method into it like this, but if you want extreme results, then you need to put in extra methods. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">23:00 Jeffrey Sooey: \u00a0So I\u2019m glad you said what you said because, I mean, I don\u2019t know if we\u2019ve talked about this before, but the first 2 to 4 years in my coaching business, I don\u2019t think I took any time off. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I wasn\u2019t taking vacations. \u00a0I probably had a few days\u2019 off. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not saying I never took a day off or a weekend off, or something like that, for special events and things that really were important to me (or if I really just needed it), but I don\u2019t think I regularly planned out big long weekends. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That was the time that my business was really growing the most, and I really didn\u2019t even know what I was doing, but just action alone really made a gigantic difference. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">23:49 Tomas Svitorka: \u00a0Absolutely. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">23:49 Jeffrey Sooey: \u00a0I take plenty of time off. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I probably don\u2019t work more than forty or fifty hours a week in any particular week now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the reason I\u2019m able to do that and generate the revenue that I generate is because there was a time when I made the investment. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">24:08 Tomas Svitorka: \u00a0Exactly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">24:08 Jeffrey Sooey: \u00a0So it\u2019s just so important that you said that. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m glad we got that out because you get what you put in to this just like any other business, and it\u2019s up to you: \u00a0If you care enough about it and you\u2019ve put the time in, you\u2019re going to start getting those kinds of results. \u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">If you care enough about it and you\u2019ve put the time in, you\u2019re going to start getting those kinds of results. \u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">So it\u2019s really, really cool. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see, you talked about the reputation and referrals. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me ask you this, when you get referrals, most of the referrals, people just bring people to you? or are you asking for referrals? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you find (other than just being a really amazing coach for your clients, which like I think that\u2019s what you already shared)? \u00a0Is there anything else that you do that tends to be that final 1%, that final thing that gets the ball across the finish line or the race car across the finish line in terms of a referral? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">24:57 Tomas Svitorka: \u00a0Yeah, a couple of things, one of them with the actual clients. When you have these conversations with them (coaching conversations) they oftentimes mention people in their lives, that some other people are struggling, so you can always say,\u00a0\u201cHey, listen, if Jack is struggling with that, I\u2019ll be happy to have a discovery session with him and see if I can help him.\u201d\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Hey, listen, if Jack is struggling with that, I\u2019ll be happy to have a discovery session with him and see if I can help him.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Just don\u2019t be shy and just ask if you hear that there\u2019s opportunity to help someone else in their network. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just do that. \u00a0There\u2019s nothing wrong with it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">25:32 If you think of it, it\u2019s a beautiful gift that we\u2019re giving someone. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, when you either finished working with someone, or during the consultation, there are always opportunities, too, when you\u2019re getting great results, just ask them,\u00a0\u201cHey, can you think of someone that would benefit from results like this or who would like to make these kind of changes in their lives?\u201d<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Hey, can you think of someone that would benefit from results like this or who would like to make these kind of changes in their lives?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And if people have good experience with you, they\u2019ll be happy to recommend you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">26:03 Jeffrey Sooey: \u00a0Yeah. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">26:05 Tomas Svitorka: \u00a0But again, taking action, and not being shy, I think that\u2019s really important\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;not holding back. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coaching is a great \u2013 I use the word \u2013 \u201cgift\u201d, or just a way to help someone through their challenges, such as becoming happier, healthier or wealthier, and there\u2019s absolutely nothing wrong with offering that\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">and if people say \u201cno\u201d&#8230; well, so what? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">26:37 Jeffrey Sooey: \u00a0Yeah, it\u2019s fantastic. \u00a0I mean, everything that we\u2019re talking about here, I think, comes down to a certain amount of generosity. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s like when you\u2019re talking about offering a free session, even before you might get in a referral conversation, you\u2019re just trying to give them a gift. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not for you, it\u2019s for them. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you may get something out of it, you may not, but you have to be generous to really offer that, and be willing to put yourself aside, to give of yourself, and give somebody the option, if they choose, to take advantage of it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">27:09 It\u2019s the same with the referrals, both those types of conversations that you were talking about, just mentioning that you\u2019re willing to help when they come up in coaching sessions (when other people are mentioned, et cetera), and then just asking the question, \u201cHey, now that you\u2019ve experienced results, can you think of somebody else who would benefit in this way, or somebody else who would benefit from the same kind of support that I\u2019m giving you,\u201d you\u2019re really just being generous with who you are for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fee comes later! \u00a0That will tend to take care of itself once you\u2019ve got the relationship with somebody. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, really, it\u2019s just a generous relationship that you\u2019re offering, so it\u2019s really, really cool.<\/span><\/p>\n<h2>The Nice VS The Brutally Honest Coach And How to be Most Effective With Your Clients<\/h2>\n<p><span style=\"font-weight: 400;\">27:51 Let me ask you this, and we talked about the coaching business, what\u2019s the closest thing to a magic bullet in your coaching? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like when you\u2019re working with your clients in these different areas that we talked about before, what would you say is the most important distinction, or idea, or technique that you\u2019ve used that\u2019s made the biggest difference for how much value you\u2019ve been able to give out as somebody\u2019s coach?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">28:20 Tomas Svitorka: \u00a0It\u2019s a very, very simple answer. \u00a0It\u2019s just not holding back as a coach, absolutely\u2026<\/span><\/p>\n<figure id=\"attachment_21069\" aria-describedby=\"caption-attachment-21069\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21069\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-speaks-at-dent-event.jpg\" alt=\"Tomas Svitorka Speaking at an Event\" width=\"811\" height=\"482\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-speaks-at-dent-event.jpg 811w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-speaks-at-dent-event-300x178.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-speaks-at-dent-event-768x456.jpg 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><figcaption id=\"caption-attachment-21069\" class=\"wp-caption-text\">Tomas Svitorka Speaking at an Event<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#8230;and this I remember exactly, it was luckily quite early on&#8230; I would say a few months of me coaching, at the beginning:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was the \u201cnice coach\u201d, and I valued every single client so much, and I wanted them to stay with me, and I didn\u2019t want to upset them. \u00a0I didn\u2019t want to challenge them, and I was kind of nodding along and I was being the nice coach.\u00a0\u00a0I used to tell them what they wanted to hear, not necessarily what they needed to hear. \u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I used to tell them what they wanted to hear, not necessarily what they needed to hear. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">28:57 The results my clients were getting were okay, but not mind blowing because I gave them the room to negotiate and fool themselves into believe in their limiting beliefs, and so on. \u00a0At some point, there was a switch when I realized that, \u201cNo, no, no, this is not helping,\u201d and I think in one of the sessions, actually, I don\u2019t want to say that I snapped, but I was like,\u00a0<i>\u201cYou know what, okay, I\u2019m just going to lay the cards on the table for you,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">You know what, okay, I\u2019m just going to lay the cards on the table for you<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8230;and, really, I was just being brutally honest with sharing what I saw or what I heard that they were actually saying (what I thought that was going on).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">29:43 And I could be wrong&#8230; but I even said that, \u201cHey, I might be wrong, but look, this is what I see. \u00a0This is what I think is happening,\u201d and I\u2019m just being brutally honest and challenging the clients. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my opinion, it\u2019s probably (maybe) the only way, or the most effective way, of them getting to see what they really do to themselves (the way they fool themselves) because no one, probably, in their lives, is able to challenge them in the same kind of loving way, but also be very, very firm and direct. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">30:26 Jeffrey Sooey: \u00a0So basically trying to be nice and keeping them in that perfect relationship with you, and just giving them, I think the word you said was you \u201calways tried to give them room\u201d to just do whatever they needed to do, or what they felt they wanted to do, et cetera&#8230; that type of mindset. \u00a0It sounds like it really held you back from actually giving them your insights and actually giving them the truth of what you saw, and what you thought, especially the areas that they probably didn\u2019t want to hear (or didn\u2019t sound so nice). \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">31:01 Tomas Svitorka: \u00a0Totally, totally.<\/span><\/p>\n<h2>How to Challenge Your Client in a Loving Way<\/h2>\n<p><span style=\"font-weight: 400;\">31:02 Jeffrey Sooey: \u00a0Yeah, it makes total sense. \u00a0So I love how you put that, though. \u00a0It\u2019s not like, \u201cI\u2019ve got to be a jerk or I\u2019ve got to be mean,\u201d or something like that. \u00a0It\u2019s like&#8230; just don\u2019t hold back. \u00a0It\u2019s a big difference. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I\u2019m going to work with you and I\u2019m not going to hold back, there\u2019s a big difference between that (not holding back and giving you everything I\u2019ve got in all the different colors and shapes and feelings that would come with that), versus somehow being hurtful, or mean, or angry, or something that really is malicious, or less than empowering, because I can really go for it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">31:39 You may not always be comfortable with what I say, but if I\u2019m framing it from the perspective of not holding back and giving you everything I\u2019ve got, letting you know what I see that\u2019s going on (and I still care at the same time), I could see how that\u2019s going to be effective. \u00a0I\u2019m also going to be able to retain as much of the positive relationship as possible with that client. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a client that really needs the coaching, and really wants what you have to offer, they\u2019re probably going to appreciate that. \u00a0I know that you and I probably had that conversation quite a bit before, so it makes total sense. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">32:15 Tomas Svitorka: \u00a0Yeah, and I just wanted to say that it\u2019s not about swearing, but I always make sure that even when I\u2019m very firm and direct to them, they know it\u2019s coming from a good place, and you can easily package that and say (and THIS, I remember when I learned this from you&#8230; 99% of what I do now, I\u2019ve learned from you). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember once you said a line or a phrase,\u00a0<i>\u201cHey, look, I need you to hold still now because I\u2019m going to hit you with a baseball bat,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Hey, look, I need you to hold still now because I\u2019m going to hit you with a baseball bat.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">and sometimes people were like, \u201cWhat?\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m going to tell you what\u2019s happening here, and tell me if I\u2019m wrong. \u00a0Look, I may be wrong, but like let\u2019s see.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">33:02 I just lay it out, and it\u2019s not about being rude\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YES, it will make them uncomfortable, because truth hurts sometimes, but they so need to hear that, and I\u2019m a big believer and promoter of being genuine and transparent because, when you are&#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re hiding something from people, it\u2019s naturally becoming an insecurity, because&#8230; why would you be hiding it otherwise? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">33:35 And of course, we all have some private things about ourselves that we don\u2019t necessarily broadcast to the world, but sometimes people live this pretentious life and they pretend to be someone else and it\u2019s just making them so unhappy. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I always tell my client, \u201cIn here, the place I live in (my building), it\u2019s called <strong>Ability Place<\/strong> (so I couldn\u2019t get a better place to move into), this is Ability Place and I want you to be completely real and transparent with me, because whatever you\u2019re holding back, if it\u2019s stopping you now, it will keep stopping you.\u00a0<i>There\u2019s no point in us continuing if you\u2019re not ready to become vulnerable and be transparent,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">There\u2019s no point in us continuing if you\u2019re not ready to become vulnerable and be transparent.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8230;and every single time, and I\u2019m speaking from my own experience, when people become transparent and become genuine, it\u2019s a huge relief for them, and their life becomes so much easier. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">34:42 Jeffrey Sooey: \u00a0So seriously, where you live, the location is called Ability Place? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">34:50 Tomas Svitorka: \u00a0My building is called Ability Place, yeah. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">34:55 Jeffrey Sooey: \u00a0Oh, that\u2019s amazing. \u00a0That is something else, yeah. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mean, no wonder face-to-face sessions are so great because literally when they\u2019re walking in, they\u2019re getting a post-hypnotic suggestion. \u00a0They\u2019re looking at the name of the place and they\u2019re like, \u201cWow, I\u2019ve come to the right place. \u00a0I\u2019m in the Ability Place.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">35:15 Tomas Svitorka: \u00a0Totally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">35:16 Jeffrey Sooey: \u00a0Geez, that is something else. \u00a0It\u2019s very, very cool. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All right, and I remember, it\u2019s so funny, because, literally, I think that phrase that you brought up just a second ago, it\u2019s been a long time since I\u2019ve thought about that&#8230; \u00a0So I\u2019m actually glad you brought it up because the whole, \u201cI need you to hold still for a second because I\u2019m about to hit you with a bit of a baseball bat here.\u201d \u00a0&#8230;Is really great!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">35:44 Tomas Svitorka: \u00a0Yeah. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">35:44 Jeffrey Sooey: \u00a0With your client, if you\u2019re going to tell them something that you know might be challenging for them to hear or deal with, it\u2019s okay to prepare them. \u00a0It\u2019s okay to say, \u201cHey, look, I\u2019m going to tell you some things you\u2019re not going to want to hear, or you might think I\u2019m an idiot, or I\u2019m wrong, or I didn\u2019t hear you, or I don\u2019t care, I\u2019m a dick, or whatever.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">36:10 I mean, there are just so many things you could say as a bit of a preamble to, really, not soften the blow, but help them to really know that they need to get strong for that conversation to get them to \u201cAbility Place\u201d, so to speak, before giving them the challenging distinctions and some of the bad news as well. \u00a0That\u2019s so important. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I see so many coaches trying to be the nice coach, or negotiate like they think coaching is about having a really friendly relationship, and it can be, <\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">but that\u2019s not coaching<\/span><\/span><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">36:48 Tomas Svitorka: \u00a0Exactly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">36:48 Jeffrey Sooey: \u00a0Coaching is not about being somebody\u2019s friend only. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">36:50 Tomas Svitorka: \u00a0Exactly. \u00a0Sometimes, when they get upset and they disagree with me (like if I\u2019m 100% sure that I\u2019m right, that they\u2019re just fooling themselves), and I will be very persistent in getting them to see what\u2019s going on, and they get upset, they get angry, or they cry, or something, and they could fight back, and I even tell them very explicitly, very openly, I say,\u00a0<i>\u201cLook, that\u2019s okay if you don\u2019t like me. \u00a0We are not in here to make friends with each other. \u00a0I\u2019m in here to help you to get the results, and we cannot move on if we don\u2019t deal with this.\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Look, that\u2019s okay if you don\u2019t like me. \u00a0We are not in here to make friends with each other. \u00a0I\u2019m in here to help you to get the results, and we cannot move on if we don\u2019t deal with this.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">You know what? \u00a0A few years back I would be petrified just thinking of that, because,\u00a0<i>\u201cOh my God, how could I even say that?\u201d \u00a0<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Oh my God, how could I even say that?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">37:38 I always say in coaching,\u00a0<i>\u201cYou don\u2019t necessarily need to be liked, but you need to be respected as a coach,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">You don\u2019t necessarily need to be liked, but you need to be respected as a coach.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">They need to know that they can come to you, and that you will help them find the truth, and move past the barriers, because I was the \u201cvanilla love and light coach\u201d at the beginning, where I was nodding to things, \u201cOkay, you didn\u2019t follow through. \u00a0Okay, well, you look busy, I understand,\u201d and people were not getting results, and what\u2019s that for if they pay for that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">38:09 Jeffrey Sooey: \u00a0Yeah, absolutely, and by the way, coaches, if you\u2019re listening to this and you\u2019re coming from (what Tomas is saying) the \u201crainbows and love and light and shiny happy people\u201d coaching perspective, that\u2019s great. \u00a0That gives you that much more rapport, and influence, and charisma when you need to say the things that are really not easy to say or not easy to hear, you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">38:40 Tomas Svitorka: \u00a0Yeah, it\u2019s so true. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">38:40 Jeffrey Sooey: \u00a0So you can use that and take advantage of that, but don\u2019t let that mindset hold you back because that\u2019s just as much tyranny as negative thinking, or anything else that, in personal growth circles, we tend to look down on and think it\u2019s so bad. \u00a0Just thinking everything is wonderful, it\u2019s all good, and no problem, and all that kind of stuff, it has a place&#8230; it could be useful, but sometimes it\u2019s not going to be useful. \u00a0Sometimes, it will hold you back, so don\u2019t let that part of you hold you back. \u00a0Just use it for the benefits that it provides. \u00a0So it makes total sense. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">39:15 Tomas Svitorka: \u00a0I agree. \u00a0Yeah, I agree.<\/span><\/p>\n<h2>The Simple Way to Use Facebook to Attract Coaching Clients<\/h2>\n<p><span style=\"font-weight: 400;\">39:17 Jeffrey Sooey: \u00a0So I want to get more specific with you on a particular set of strategies and tactics because I think it would be valuable for me to hear what you\u2019re up to here. \u00a0I think for a lot of coaches, this is probably one of the areas where some of them are probably fantastic with, but some of them also grew up in a world without these options, without these techniques or technologies, and I\u2019ve seen you, in these worlds, really take them on fully and put some serious time and energy into them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I was wondering was, what are you up to on social right now that\u2019s working for building clients, building audience, and building reputation, because you\u2019re working in some of the circles that I don\u2019t spend a lot of time in. \u00a0So I just wanted to get a sense of what is your routine for what you\u2019re up on social, what kind of results you see that producing, and what do you think the best tactics are that have made a difference for you. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know you\u2019ve tried a lot of stuff, so what are you up to with social right now?<\/span><\/p>\n<figure id=\"attachment_21070\" aria-describedby=\"caption-attachment-21070\" style=\"width: 650px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21070\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka2.png\" alt=\"Tomas Svitorka, Life Coach \/ Entrepreneur Coach \/ Success Coach\" width=\"650\" height=\"563\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka2.png 946w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka2-300x260.png 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka2-768x666.png 768w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-21070\" class=\"wp-caption-text\">Tomas Svitorka<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">40:31 Tomas Svitorka: \u00a0The platform that I really believe in and that I\u2019m putting the most effort into is Facebook, and at the beginning, I was deciding whether to have a Facebook Page or use my personal profile for it, and I wouldn\u2019t say that I\u2019m running a business through it, but I\u2019m building my brand and my profile on Facebook. \u00a0If someone has your name, one of the first things that they do is they either google it, or they have a look on Facebook. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">41:01 So, if you\u2019re a coach (my life is wrapped up around coaching), it\u2019s not a separate thing that I do and then I close the laptop at 5 o\u2019clock and then I run and live my real life, or something like that. \u00a0If you look at my Facebook right now, you can see every single piece of content is created to, in some way, (obviously, sharing about value, that goes without saying) be representing me as a professional coach and that I live and breathe coaching and personal development. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">41:42 Jeffrey Sooey: \u00a0So what do you end up with? \u00a0I mean, are you trying to do that through a page, or just through your own personal account, or both? \u00a0What was the platform that you chose?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">41:56 Tomas Svitorka: \u00a0Right. \u00a0So, I have a page. \u00a0However, I\u2019m not really using it much because naturally, around 3 to 5% of people that like your page will actually see your post, whatever you\u2019re posting direct. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">42:10 Jeffrey Sooey: \u00a0Right. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">42:10 Tomas Svitorka: \u00a0Facebook is clever, they want to make some extra money, so unless you pay and boost these posts, people will not see it, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">42:20 Jeffrey Sooey: \u00a0Yeah. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">42:20 Tomas Svitorka: \u00a0And a page gives very different advantages. \u00a0You can run ads, and you can be promoting content, and so on, which a personal profile doesn\u2019t allow. \u00a0\u00a0A personal profile, it has limits. \u00a0You can have maximum 5,000 people on there, which is not a bad network, but, when you post something on your personal profile, everyone who is your friend, unless they unfollowed you, will see that part of the content that you shared. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">42:51 What\u2019s very important is that you don\u2019t openly promote your business there on your personal profile because it\u2019s not allowed, or you could get your profile shut down, but show people that this is what you do, this is how you live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I talk about my client\u2019s results. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I share my thoughts of the day. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I started this just random 60-day challenge that for sixty days I\u2019m going to the gym, and so every day I\u2019m sharing a photo from the gym and just showing people that, \u201cHey, I\u2019m consistent. \u00a0I have the discipline to get myself in the gym every day.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">43:31 I hate going to the gym, but I\u2019m demonstrating that I\u2019m doing well as a coach. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My clients are getting results. \u00a0I have my shit together, so to speak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But also, what\u2019s important is to understand the nature of Facebook. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The personal profile, if you start posting things that are not personal, meaning some random business blog posts and things like that, people will not really react to that. \u00a0But, if you share a photo of you and your daughter on the merry-go-round, people will go crazy. \u00a0You\u2019d get a ton of engagements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">44:18 So personally, I see coaching as a very personal relationship with my clients, and people want to understand who you are as a person, and I think Facebook is a great way to, again, put out there enough content, where they can scroll down on my personal Facebook, for years now, and they will see consistent coaching-related stuff, and also personal, so they would get to know me&#8230; and so I\u2019m building up definitely these seven hours of content that people need to go through to feel like they know me. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">45:02 Jeffrey Sooey: \u00a0Fantastic. \u00a0Yeah, that makes a lot of sense, that if you\u2019re focusing on getting a one-on-one client, or coaching client, really, <\/span><span style=\"font-weight: 400;\">they\u2019re buying into you leading them<\/span><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a leadership profession. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re offering and selling your leadership, your advice, your support, your coaching ability, to them. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A part of that is&#8230; they want to know you. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They want to be able to see into your life and see you as a reflection of the very understandings and the very abilities that you are supposedly going to help them with as well, so it makes a lot of sense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anything else that you\u2019re up on social that you think would be helpful for a coach to take on and to use?<\/span><\/p>\n<h2>How to Package Your Coaching Content<\/h2>\n<p><span style=\"font-weight: 400;\">45:51 Tomas Svitorka: \u00a0Sure, so YouTube is huge, and it can be extremely valuable if you are able to create some kind of either videos, or some slideshows with voiceover and, yes, there\u2019s a lot of competition on YouTube, but you don\u2019t necessarily need to compete on YouTube itself. \u00a0You can have all the content on your website in the form of resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People can just go through&#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your client you can say, \u201cHey, I have a great video on how to deal with procrastination. \u00a0There is a link, have a look.\u201d \u00a0People appreciate that, so making videos is great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">46:27 I think podcasts is huge now as well. \u00a0You can be on iTunes. \u00a0You can go on soundcloud for free. \u00a0It\u2019s something that I\u2019m going to look into very, very soon&#8230; as soon as all this rebranding is finished. \u00a0Creating podcasts with audio content is very valuable, and of course, blogging has been always, you know&#8230; people love to read blog posts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can combine things. \u00a0I know people that create a video about, let\u2019s say, overcoming procrastination, then they create a blog post out of it, and they create an audio version as well, and it\u2019s all in one blog post so people can consume it all kinds of ways, whichever they prefer. \u00a0Some people prefer to just listen to it when they\u2019re cooking. \u00a0Some people like to sit down and watch the video when they\u2019re eating. \u00a0Some people just like to read the blog posts. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">47:20 So it\u2019s something I\u2019m going to look into after the New Year, and I want to create a good amount of content. \u00a0I think you\u2019re doing a very good job there yourself. \u00a0So, yeah, these are the things that I\u2019m thinking about and I believe that it definitely can add a lot of value. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">47:39 Jeffrey Sooey: \u00a0Fantastic. \u00a0That helps a lot. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeah, I\u2019m a real believer in taking one piece of content and repackaging it in every single way that your customers would generally be looking for. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you could put it on iTunes, or you could put it on a podcast, or you could put it on a video, or you could put it on a blog, these are all different ways that people might be looking for that specific content, and since you did so much work to create the content, you might as well have a system for turning that content into various outputs, so that every time you create one idea that\u2019s really valuable, it propagates across all these distribution channels, so you get them into more people\u2019s hands, and so I think that\u2019s really, really helpful. \u00a0<\/span><\/p>\n<h2>Why You Should Employ a Team to Help You Create Coaching Content<\/h2>\n<p><span style=\"font-weight: 400;\">48:26 The tricky part, I think, is the system for you repackaging it because each package can take time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having something that you can repeat with that repackaging, that\u2019s awfully important, so that you don\u2019t spend a whole week just repackaging one piece of content. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">48:43 Tomas Svitorka: \u00a0Absolutely, yeah. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">48:44 Jeffrey Sooey: \u00a0It could be valuable. \u00a0There are probably even more important things we could do with your time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the things that I\u2019ve started to do is employ my team to take a piece of content and repackage that across these different distribution channels. \u00a0Because, I mean, if I can pay them $10 an hour to do that while I\u2019m out doing coaching for $100 an hour, then I just made $90. \u00a0I would have lost that ($90) had I been doing that repackaging myself.<\/span><\/p>\n<h2>Why Content is Where Your Coaching Program Starts<\/h2>\n<p><span style=\"font-weight: 400;\">49:07 Tomas Svitorka: \u00a0Exactly, yeah. \u00a0And these days it\u2019s so easy to outsource work as well. \u00a0If you find a good virtual assistant, they can really, for a few dollars, you send a video over, and they create the blog post out of it, and extract the audio out of it, and create a blog post for you. \u00a0It all can be done very inexpensively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, let\u2019s say, you have rich clients, they\u2019re $100 per hour, and so let\u2019s say they stay with you for, let\u2019s say, twenty sessions, so what is it? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s $2.000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So imagine that if one article or one piece of work like this in ten will actually bring you a client&#8230; so you paid \u2013 I don\u2019t know \u2013 $200 on that and you made $2,000 on that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s definitely worth investing into. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">50:06 Jeffrey Sooey: Yeah, no doubt, and content is where the coaching starts, so not having that&#8230; \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mean, you\u2019re going to have to create the content at some point. \u00a0It\u2019s just whether you\u2019re doing it with each individual person, or you can make it so that you get 10 or 20 or 30 people at once with that content, so it makes a lot of sense. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">50:25 Tomas Svitorka: \u00a0Totally, and I think all these, video, audio and blogs, it\u2019s a great way for any coach or anyone to really think and solve, or kind of ride themselves through, or talk themselves through their thoughts, and their ideas, and opinions about the topic, and create better awareness. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You learn something the best when you actually teach it to someone. \u00a0Writing a blog post is just the same&#8230; or doing a video, it\u2019s the same. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s kind of like teaching someone something, so it\u2019s really an important part of this creating your own style, perhaps in coaching, or creating your own coaching model or methods. \u00a0I think it\u2019s really valuable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">51:13 Jeffrey Sooey: \u00a0Yeah, it makes a lot of sense. \u00a0So I want to give the coaches a little bit of a \u201cbefore and after picture\u201d with where you started, before you were a student of Master Coach University. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where were you in your coaching business before you enrolled? \u00a0Did you have clients? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think actually this was before you were even in the coaching business, but what kind of clients and coaching income where you at before you went to Master Coach University?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">51:52 Tomas Svitorka: \u00a0Right, as I was finishing my university, I started flirting with the idea of becoming a coach, and the first thing that I did was I just went on Amazon and ordered a bunch of books. \u00a0I started reading about it with some videos online and after reading all that, I thought, \u201cOkay, I think I\u2019m ready.\u201d \u00a0So I reached out and offered some free coaching and I had a few free clients. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, I\u2019m a fairly slow implementer, so I was coaching for free for a few months to start with, but I realized that, throughout these coaching sessions, that none of the clients actually acted or behaved or answered as these examples in the books, and so I was very stiff in my coaching methods and I realized,\u00a0<i>\u201cI don\u2019t think this is the way&#8230; just reading it in the books.\u201d <\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I don\u2019t think this is the way&#8230; just reading it in the books.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I guess it\u2019s like reading how to swim and expecting yourself to figure it out from reading the book. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">53:04 So I realized that,\u00a0<i>\u201cNo, I need some guidance. \u00a0I need some mentor, and someone who will help me through this systematically,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">No, I need some guidance. \u00a0I need some mentor, and someone who will help me through this systematically.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I started looking online for different schools, and there were some that I found with very bad reputations, and then I came across <\/span><a href=\"https:\/\/www.udemy.com\/become-a-life-coach\/\"><b>your free training on Udemy<\/b><\/a><span style=\"font-weight: 400;\"> and I really connected with your coaching style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I reached out and I started with <\/span><a href=\"http:\/\/quickstartcoachingcode.com\/need-help\"><b>Quickstart Coaching Code<\/b><\/a><span style=\"font-weight: 400;\">, and I signed up for <\/span><a href=\"http:\/\/becomeamastercoach.com\/interest\"><b>Master Coach University<\/b><\/a><span style=\"font-weight: 400;\">. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I really started learning from you at the very, very early stage of my coaching practice. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would say I had a few free clients, but I just found it so difficult to learn how to coach from books. \u00a0It\u2019s so theoretical. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">53:59 Jeffrey Sooey: \u00a0So basically, you were at zero income from coaching. \u00a0You were doing some coaching, but it was basically all free coaching. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">54:08 Tomas Svitorka: \u00a0Yeah. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">54:08 Jeffrey Sooey: \u00a0okay. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">54:09 Tomas Svitorka: \u00a0And it was also very bad coaching, I think, as well. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">54:15 Jeffrey Sooey: \u00a0So once you enrolled and you went through&#8230; I mean, we have semesters, and you probably went through anywhere between two and four months of training during a semester\u2026 What did you get to? \u00a0In a short term after enrolling, where were you in terms of clients and income shortly afterwards?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">54:37 Tomas Svitorka: \u00a0So I think shortly afterwards, I became much more active and I realized going through Master Coach University and Quickstart Coaching Code and everything that, \u201cOkay, I need to put a lot more effort into it\u201d, and I started reaching out to people offering free sessions. \u00a0I was able to some ads on the internet and I think within a month, or maybe two, I had my first paying clients, which I charged \u00a325 per session with a shaky voice, and I remember she was saying, \u201cYeah, okay, that\u2019s good.\u201d \u00a0I\u2019m thinking,\u00a0<i>\u201cMan, I should have asked for more.\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Man, I should have asked for more.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">55:19 And from then on I became much more effective as a coach because I went through the Accountability Training, Strategy Training, and also the Assessment Training, so I have learned a lot and I\u2019ve learned how to coach, that\u2019s for sure. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That just gave me a lot more confidence in asking for a fee, reaching out to clients, seeing myself as a coach, and from then on, I was gradually growing the business, raising my fees a little bit. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m a big believer in earning your place, so I started coaching for free, and then small fee, increasing the fee and packaging up three- and six-month coaching programs for people, and it\u2019s been going like this until today. \u00a0<\/span><\/p>\n<figure id=\"attachment_21055-2\" aria-describedby=\"caption-attachment-21055-2\" style=\"width: 1024px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-21055\" src=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-1024x596.jpg\" alt=\"tomas svitorka client growth in his coaching business\" width=\"1024\" height=\"596\" srcset=\"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-1024x596.jpg 1024w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-300x175.jpg 300w, https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka-client-growth-in-his-coaching-business-768x447.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-21055-2\" class=\"wp-caption-text\">Client Growth in Tomas&#8217;s Coaching Business<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">56:12 Jeffrey Sooey: \u00a0Fantastic. \u00a0So basically, after you enrolled, you got some of your first paying clients, it sounds like a few, maybe not a huge coaching income at that point. \u00a0It sounds like it was probably maybe a couple of hundred dollars a month max or something like that. \u00a0Does that sound right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">56:29 Tomas Svitorka: \u00a0Yeah, that sounds about right, but don\u2019t forget, I had a fulltime job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I only had a few evenings and the weekend for my coaching, so I wasn\u2019t really able to give it \u2013 I don\u2019t know \u2013 sixteen hours a day every day, so my time was limited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">56:48 Jeffrey Sooey: \u00a0Exactly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">56:48 Tomas Svitorka: \u00a0As soon as I started getting more clients, I started withdrawing from the day job and I was earning more money from that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">57:03 Jeffrey Sooey: \u00a0And I think it\u2019s important because we talked about this a little bit earlier around how you\u2019re going to transition from the day job. \u00a0When a lot of coaches will ask me, when they\u2019re first getting started, how much time they have to put in, \u201cWhat does it take to get your clients?\u201d, those kinds of questions, like an issue around \u201cWhat is the time that it takes?\u201d, and yes, I think there is a minimum amount of time that you should put in&#8230; five or ten hours a week at a minimum, really, to get the ball rolling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the more important piece is that, if you have no job, and you\u2019ve got nothing else to do, you should be full time. \u00a0You should just put everything you\u2019ve got into it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">57:45 Tomas Svitorka: \u00a0Absolutely. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">57:45 Jeffrey Sooey: \u00a0As a leader, people are going to expect that. \u00a0But, if you have a job and you\u2019re working during the week, you can really build this business on the weekends, or you could build this business in your spare time. \u00a0You can truly do that. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will you do that as quickly as if you had full time available? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not necessarily, but the key here is not time, it\u2019s the fact that you\u2019re fully engaged. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">58:14 Like you were saying, you had a fulltime job, but you put your spare time into this, so, when you came across a client or a prospect, they knew you\u2019re committed. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not as much about the time as it is about the commitment involved, and then, if you have enough commitment, you\u2019ll start to make a little bit of money. \u00a0You could start to transition, and you make some more money, or you get some more clients as a result of that, but the key is that 100% commitment <\/span><span style=\"font-weight: 400;\">the whole time<\/span><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t take a 100 hours a week to be committed 100%, but it does take something. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes you&#8230; putting the time that you have into it, and really playing full out with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">58:53 And I think what you just talked about in terms of, within a month or two, you\u2019ve got your first paying client, and then you\u2019re up to a couple of hundred dollars a month in coaching income by the end of the first semester, even working a fulltime job. \u00a0It shows that it\u2019s not (yes, you need to put time in), but it\u2019s about making the commitment that you need to make to your clients so they know that you\u2019re going to be there for them&#8230; that this is not just something that you\u2019re playing around with. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">58:53 Tomas Svitorka: \u00a0Yeah, absolutely. \u00a0Just to give you a couple of examples&#8230; Today I had a session with one of my prot\u00e9g\u00e9s and we had our second session today, and he already has three free clients, he already coached two of them, and so within three weeks he\u2019s putting in, he\u2019s super committed. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guy is really on fire, but this is an example that you if you put the work in and reach out\u2026 He\u2019s coaching his housemate, and he\u2019s coaching an old friend, and her friend, and really he\u2019s taking action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">59:57 Another example\u2026 another coach that I\u2019m mentoring, and we\u2019ve been working together for four months, and he messaged me yesterday that this month, if one more payment goes through as he\u2019s waiting, he will be on over \u00a31,000 from coaching for this month only. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:00:22 Jeffrey Sooey: \u00a0Nice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:00:22 Tomas Svitorka: \u00a0Which was a $1,300 or $1,400 (USD)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:00:24 Jeffrey Sooey: \u00a0Yeah. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:00:25 Tomas Svitorka: \u00a0I was super impressed, but I\u2019m not surprised because this guy is just going for it. \u00a0He\u2019s just relentless and he\u2019s just so committed. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:00:36 Jeffrey Sooey: \u00a0Yeah. \u00a0So with somebody committed, I mean\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think coaches, sometimes, they got it wrong. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re thinking that it\u2019s \u201chard to make money\u201d coaching. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes we look at the statistics and we\u2019re like,\u00a0<i>\u201cWell, the average coach makes $10,000 a year,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Well, the average coach makes $10,000 a year.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">&#8230;but the average coach is part time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re dabbling in it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re fooling around with all sorts of different things. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re not really committed to their coaching, or their coaching business, or even their clients a lot of times. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be half-assed like that, and then make $10,000 a year extra money when you\u2019re doing other things, have other jobs, et cetera, that\u2019s pretty impressive, you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tomas Svitorka: \u00a0[Agrees]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:01:12 Jeffrey Sooey: \u00a0Somebody like that, like your prot\u00e9g\u00e9, that\u2019s doing over a $1,000 in the third or fourth month of their business, it\u2019s like, well, that\u2019s the way it should be!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember one of my mentors who\u2019s a partner of ours runs a million dollar coaching business, and when I talked to him about coaching, he would always say,\u00a0<i>\u201cYou know, coaching is a cash strategy. \u00a0If I want to make cash fast, if I want to generate income for myself, I just offer coaching, and then all the sudden I have this income that flows to me&#8230; so I use it as a cash strategy.\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">You know, coaching is a cash strategy. \u00a0If I want to make cash fast, if I want to generate income for myself, I just offer coaching, and then all the sudden I have this income that flows to me&#8230; so I use it as a cash strategy.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">01:01:46 I think coaches a lot of times have a misconception that coaching is not a really good money making venture, but it\u2019s because they\u2019re either\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">not really doing the work<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">not a 100% committed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8230;or they have some other aspect of their strategy that\u2019s just not tuned in yet as far as what\u2019s valuable that they\u2019re offering. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:02:10 Tomas Svitorka: \u00a0Right. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:02:10 Jeffrey Sooey: \u00a0I want to ask you one other question before we go, and we talked about how people can find you as well, so they can hook up with you and connect with you, if they\u2019d like to connect more. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re kind of a special case in terms of the coaches that we work with, not just because you\u2019re generating results, because a lot of coaches are generating results, but because you went through Master Coach University. \u00a0You did everything in Master Coach University that there was to do, and then you went into the <\/span><a href=\"http:\/\/wellpaidcoach.com\/need-help\"><b>Synergy Private Client Program<\/b><\/a><span style=\"font-weight: 400;\"> and worked with Kris Thompson and myself, and mentoring with me. \u00a0I mean, really, you pushed for getting everything there was to get from like basically every program that we had to offer and went further and further every step of the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:03:02 So with that kind of long journey, out of that journey, what do you think is the most important thing that you\u2019ve learned throughout that timeframe? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think you learned from Master Coach University, in Synergy, and the different conversations that was probably the most important thing for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:03:22 Tomas Svitorka: \u00a0Well, that would be very difficult to answer because\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:03:29 Jeffrey Sooey: \u00a0Well, maybe just generalize it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mean, maybe it\u2019s an area of learning versus one quote, or one technique or idea, but, what do you think the most important overall set of lessons, let\u2019s say, would have been that you\u2019ve got through your tenure at the university and through mentoring?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:03:53 Tomas Svitorka: \u00a0I would say in terms of coaching itself, it\u2019s to over deliver\u2026 to look after your customers. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s something that I\u2019ve learned from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m so grateful that you became my mentor, that I learned from you, because that\u2019s the way you run your business, and I was always given more than I asked for from you, so I\u2019m really appreciative of that, and that\u2019s how I coach as well. \u00a0<\/span><\/p>\n<h2>How to Let People Know About Your Coaching<\/h2>\n<p><span style=\"font-weight: 400;\">01:04:25 And another thing in coaching is just being real, honest, and direct, don\u2019t hold back just because it would be uncomfortable, and in business as well, just do what needs to be done. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I always tell people to stop being busy and start being effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do what counts. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People won\u2019t become your clients just because you are a coach. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one will come and knock on your door and beg you for coaching. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to let people know. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:05:01 Even what I said at the beginning&#8230; that just making the phone calls and letting people know that this is what you do&#8230; may not get clients right away. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They may say,\u00a0<i>\u201cNo, I don\u2019t want your coaching. \u00a0I don\u2019t need help. \u00a0My life is amazing,\u201d<\/i><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">No, I don\u2019t want your coaching. \u00a0I don\u2019t need help. \u00a0My life is amazing.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I don\u2019t know what else they could say, but what you do is you\u2019re building awareness about, \u201cHey, this is what I\u2019m doing,\u201d and they may not need help right there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I had people come to me\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:05:29 I spoke almost a year ago at Bristol University, and a couple of days ago, one of the people from the audience reached out to say, <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHey, I remember you speaking at the university. \u00a0I think I need your help.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So people remember. \u00a0Don\u2019t just look for the instant results, but I think building awareness about what you do and letting people know \u201cHey, I\u2019m a coach and I help people through coaching\u201d is super important also for your psychology. \u00a0Just by you owning up to that rather than playing this \u2018hiding game\u2019 that many coaches play. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:06:12 Jeffrey Sooey: \u00a0So Tomas, all of this has been so valuable, and I really appreciate you taking the time to share with our coaches, and the coaches that are listening to this, some of the strategies that you\u2019ve learned, what you\u2019ve accomplished, and some of the real nuts and bolts tactics to get where a coach will want to go in their coaching and in their coaching business. \u00a0For those who would like to hook up with you and find you, like what\u2019s the easiest way that coaches and others can find you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:06:41 Tomas Svitorka: \u00a0I think the easiest way is just to <\/span><a href=\"https:\/\/www.facebook.com\/tomas.svitorka\"><b>find me on Facebook<\/b><\/a><span style=\"font-weight: 400;\"> and connect with me there&#8230; drop me a message. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, through my website, or through my email, which is <strong><a href=\"mailto:tomas.svirtorka@gmail.com\">tomas.svirtorka@gmail.com<\/a><\/strong> or my website will be <a href=\"http:\/\/tomassvitorka.com\"><strong>http:\/\/tomassvitorka.com<\/strong><\/a>.<\/span><\/p>\n<p><strong>Connect With Tomas Svitorka:<\/strong><\/p>\n<p><a href=\"mailto:tomas.svirtorka@gmail.com\">tomas.svirtorka@gmail.com<\/a><br \/>\n<a href=\"http:\/\/tomassvitorka.com\">http:\/\/tomassvitorka.com<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/tomas.svitorka\">https:\/\/www.facebook.com\/tomas.svitorka<\/a><\/p>\n<p><span style=\"font-weight: 400;\">01:07:13 Jeffrey Sooey: \u00a0Perfect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:07:14 Tomas Svitorka: \u00a0But <a href=\"https:\/\/www.facebook.com\/tomas.svitorka\"><strong>Facebook<\/strong><\/a> is probably the best to drop me a message and connect and say, \u201cHey, I listened to your interview case study\u201d. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I love to connect with people. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:07:26 Jeffrey Sooey: \u00a0Fantastic. \u00a0Tomas, again, thank you so much for your time and I hope that the coaches got a lot out of this. \u00a0I know I have, and it\u2019s really been helpful as well. \u00a0So thanks a lot and I appreciate it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:07:39 Tomas Svitorka: \u00a0Jeff, I thank you for being my mentor\u2026 a great mentor. \u00a0Everything I do, I\u2019ve learned from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I guess one other thing that I\u2019ve learned for being a great coach is to get a coach, get a mentor, and learn directly from someone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks so much. \u00a0I\u2019m so appreciative of this, and grateful, and I\u2019d like to think I\u2019ve owned up to my promise of being one of your best students. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:08:07 Jeffrey Sooey: \u00a0Yeah, you definitely have. \u00a0Really, really great!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">01:08:11 Tomas Svitorka: \u00a0Thank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I Hope you took some great value out of this Life Coaching Business case study today.\u00a0 You can download a <a href=\"https:\/\/s3.amazonaws.com\/jtsmedia\/content\/blog\/tomas+svitorka+case+study\/Tomas+Svitorka+Success+Coach+Case+Study+-+Master+Coach+University.pdf\"><strong>PDF Ebook of this Case Study HERE<\/strong><\/a>:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/s3.amazonaws.com\/jtsmedia\/content\/blog\/tomas+svitorka+case+study\/Tomas+Svitorka+Success+Coach+Case+Study+-+Master+Coach+University.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/jtsmedia\/content\/blog\/tomas+svitorka+case+study\/Tomas+Svitorka+Coach+Case+Study+-+COVER+ART.png\" alt=\"Tomas Svitorka Case Study - Master Coach University\" width=\"319\" height=\"403\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what\u2019s your degree, experience, or training that could turn into your own success coaching business? \u00a0\u00a0What did you see inside of Thomas&#8217;s story that really inspired you? \u00a0\u00a0What did you learn that you\u2019re going to use immediately in your coaching business or next career move?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can grab even more <script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async defer><\/script> <a href=\"\" data-leadbox-popup=\"WsDybRXPrKpJbe9UwCSeo3\" data-leadbox-domain=\"coachestrainingblog.lpages.co\"><strong>Life Coaching Business case studies<\/strong><\/a> like this one. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you\u2019ll learn how a mom of 2 that I trained quickly built a $2,000 per month side coaching business, and how another one of my students achieved an $80,000 per year full coaching practice in 4 months\u2026 \u00a0You\u2019ll also get your own free step-by-step 30 days to become a coach video tool kit. \u00a0Just go to <script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async defer><\/script> <a href=\"\" data-leadbox-popup=\"WsDybRXPrKpJbe9UwCSeo3\" data-leadbox-domain=\"coachestrainingblog.lpages.co\"><strong>HERE<\/strong><\/a> to get your <script src=\"https:\/\/embed.lpcontent.net\/leadboxes\/current\/embed.js\" async defer><\/script> <a href=\"\" data-leadbox-popup=\"WsDybRXPrKpJbe9UwCSeo3\" data-leadbox-domain=\"coachestrainingblog.lpages.co\"><strong>30-day coaching blueprint videos<\/strong><\/a>, lots of other other advanced coaching and practice building techniques, and more. \u00a0<\/span><\/p>\n<p><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/jeffrey-t-sooey\/\" target=\"_blank\" rel=\"noopener\"><b>Jeffrey T. Sooey<\/b><\/a><br \/>\nCEO, JTS Advisors<br \/>\nFounder, Coaches Training Blog community<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to turn your experience, training, or college or university degree into a life coaching business? \u00a0Have you ever considered that your background could make you the perfect success coach? In the video (and transcription) below is a coaching business case study with Master Coach University graduate Tomas Svitorka. \u00a0\u00a0Tomas is going to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1056,195],"tags":[984],"class_list":["post-21046","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-coaching-case-studies","category-life-coaching-business","tag-life-coaching-business","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2018\/02\/tomas-svitorka.png","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/21046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=21046"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/21046\/revisions"}],"predecessor-version":[{"id":28976,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/21046\/revisions\/28976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/21065"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=21046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=21046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=21046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}