{"id":20266,"date":"2017-05-25T01:16:33","date_gmt":"2017-05-25T09:16:33","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=20266"},"modified":"2017-05-25T01:16:33","modified_gmt":"2017-05-25T09:16:33","slug":"make-a-difference-and-become-a-50-career-coach","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/make-a-difference-and-become-a-50-career-coach\/","title":{"rendered":"Make a Difference and Become a 50+ Career Coach"},"content":{"rendered":"

The coaching industry provides opportunities for many different niches \u2013 being a 50+ career coach<\/strong><\/a> is one of those niches. It\u2019s also one that has a huge, untapped market \u2013 one that you should consider tapping if career coaching is your gig.<\/p>\n

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50+ Career Coach – Cathy Yeulet \u00a9 123RF.com<\/figcaption><\/figure>\n

Aging Baby Boomers are a Large Target Market<\/h3>\n

According to the Kaiser Family Foundation, 13% of Americans are between 55 and 64, and 15% are 65 and over. Add in those people between 50 and 54, and you have about one-third of all Americans who are 50 and over. Plenty of aging baby boomers who might be potential clients.<\/p>\n

Though most people over 65 would not be looking to use the services of a career coach, there are plenty of individuals under 65 (and even some over that age) who are looking to change careers, enjoy a second career, or are forced to look for a new one because of downsizing and ageism.<\/p>\n

These people would need the services of a 50+ career coach!<\/strong><\/p>\n

Older Workers Want to Work (or Need to Work)<\/h3>\n

Older workers (those 50+) are increasingly seeking new career directions or new positions or opportunities within their chosen careers. Some of these people are looking because of corporate downsizing, some because of industry attrition, and others because they have been aged out of their careers.<\/p>\n

Many older Americans want to change things up and seek out new challenges and careers. Unfortunately, there are others, because of medical or personal debt, or because they lack enough retirement savings, are forced to look for new work or careers even in their golden years.<\/p>\n

This age group is sometimes neglected by employers, coaches, counselors, the media, and everyone else. However, they have some much to offer future employers and companies \u2013 their desire and your coaching skills can make a big difference!<\/p>\n

Make a Difference and Become a 50+ Career Coach<\/h3>\n

As a 50+ career coaching expert, you can help individuals prepare themselves to enter a new career, find the right job or career, and prepare for interviews when pursuing new career opportunities. Here are a few ways you can help older Americans find what they are seeking in a new career or job:<\/p>\n