{"id":20152,"date":"2017-03-24T14:38:55","date_gmt":"2017-03-24T22:38:55","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=20152"},"modified":"2017-04-06T22:41:02","modified_gmt":"2017-04-07T06:41:02","slug":"create-group-coaching-program-video","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/create-group-coaching-program-video\/","title":{"rendered":"NEVER Create Your Group Coaching Program Like THIS [VIDEO]"},"content":{"rendered":"<p>What\u2019s the one way you should never build your <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/make-group-coaching-your-time-adding-results-machine\/\"><strong>group coaching program<\/strong><\/a>?<\/p>\n<p>I&#8217;ve\u00a0talked to a lot of coaches who want to create a group coaching program, but almost all of them make this mistake that you should always avoid if you want your group to succeed. Below (and in the video)\u00a0we&#8217;ll\u00a0cover why most coaches create programs that never get used.<\/p>\n<p>Check out the video\u00a0right here (and you&#8217;ll see the full transcript and notes below in this article):<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8BSlcdGUXEI?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We\u2019ll also talk about&#8230;<\/p>\n<ul>\n<li>the ONE thing you should always do before you sign clients up for your programs.<\/li>\n<li>the \u2018get paid first\u2019 approach to <strong>group\u00a0coaching\u00a0programs<\/strong>.<\/li>\n<li>how to eliminate the &#8220;will my program sell?&#8221; worry.<\/li>\n<li>why selling your program for more money gets easier over time.<\/li>\n<\/ul>\n<h2>Why Most Coaches Create Programs That Never Get Used<\/h2>\n<p>00:51 \u00a0The right development process for a program, including a coaching program, or a product, is you never create the program or product first. \u00a0That is the wrong\u00a0(I hate to say wrong because that is not &#8220;personal development speak&#8221;) way to do this.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/314830786&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>01:11 \u00a0You show me a coach who created their product before they went out and offered it, marketed it, sold it, et cetera, and I\u2019ll show you a coach\u00a0who probably created the wrong product&#8230; and probably a product that was a waste of their time.<\/p>\n<p>That product\u00a0probably failed.<\/p>\n<p>01:28 \u00a0There are coaches that\u00a0have hoards\u00a0of books and programs in their closet, and these products will never get used&#8230; because they created a program without actually &#8220;putting it out there&#8221;, offering it, and seeing who would buy it first.<\/p>\n<p>01:42 \u00a0The development process you want to go through?<\/p>\n<h2>The ONE Thing You Should Always do Before You Sign Clients up For Your Programs<\/h2>\n<p>The closest I get to actually creating a program before we actually have paying clients\u00a0for the program&#8230; \u00a0would be creating an outline, maybe a 1\u00a0or 2\u00a0page outline that says, \u201cHere\u2019s what\u2019s included. Here\u2019s what we\u2019re going to cover.\u201d<\/p>\n<p>THAT&#8217;S IT.<\/p>\n<p>02:02 \u00a0That\u2019s where all the work goes in before people sign up.<\/p>\n<p>You\u2019re creating:<\/p>\n<ul>\n<li>the marketing material<\/li>\n<li>the outline for\u00a0the design of the program\u00a0(the basics of the program)<\/li>\n<li>what the program&#8217;s\u00a0going to include<\/li>\n<\/ul>\n<p>&#8230;That doesn\u2019t take a lot.<\/p>\n<p>That\u2019s\u00a0a half hour, maybe an hour, to figure out what you want to have in it.<\/p>\n<p>02:20 \u00a0But you\u2019re not actually creating the ENTIRE PROGRAM.<\/p>\n<p>You\u2019re just saying, \u201cHere\u2019s what I want to have in it,\u201d and then from that you can create an outline, or a teaser, or a promotional work that will actually:<\/p>\n<ul>\n<li>invite people to join the program<\/li>\n<li>talk about the benefits of the program<\/li>\n<li>discuss why they should be in the program, who it\u2019s for, etc.<\/li>\n<li>naming the program<\/li>\n<\/ul>\n<p>&#8230;the basic marketing of that program.<\/p>\n<p>02:51 \u00a0Once you\u2019ve got something like that together, that\u2019s when you want to go to market and say,<\/p>\n<blockquote><p>Hey, guys, here it is!\u00a0 You can do this program. \u00a0It\u2019s coming up at this time in the future, and if you want to sign up for it, it\u2019s this much money!&#8221;<\/p><\/blockquote>\n<p>or<\/p>\n<blockquote><p>Hey, if you want to sign or you want more information, then get a free session with me, and we\u2019ll work together and see if you\u2019re a fit for the program, and make sure you get some value there as well.\u201d<\/p><\/blockquote>\n<p>&#8230;something like that.<\/p>\n<p>03:16 \u00a0And then you sign people up for that program.<\/p>\n<h2>Why You Should Get PAID For Your Coaching Program BEFORE You Build The Program<\/h2>\n<p>You really should actually get paid for the program before you create the program. \u00a0Because people (your customers) are going to <span style=\"text-decoration: underline;\">vote with their wallets<\/span>, and if their vote is that&#8230;<\/p>\n<p>they don\u2019t want that program,<\/p>\n<p>and you don\u2019t get paid,<\/p>\n<p>and you spent a year building that program<\/p>\n<p>&#8230;that is not a good use of your time.<\/p>\n<p>I mean, it\u2019s a lesson learned, but, yeah, that\u2019s very bad. \u00a0 Bad, bad, bad.<\/p>\n<h2>One Big Problem You\u2019ll Need to Solve When Using The \u2018Get Paid First\u2019 Approach<\/h2>\n<p>03:46 \u00a0So you sell the program, get people to buy the program. \u00a0Now, there is an issue here, which is that if Customer #1 buys the program today (let\u2019s say it\u2019s a group program or something where it\u2019s more than just a one-on-one type of thing) and you don\u2019t make any more sales for \u00a0two months&#8230;<\/p>\n<p>&#8230;then <span style=\"text-decoration: underline;\">Customer #1 is going to be sitting there waiting for their program to start<\/span>, and that can create some issues.<\/p>\n<p>04:17 \u00a0So for group programs that can be an issue. \u00a0But let\u2019s say you make a product&#8230;<\/p>\n<p>You want to sell it for $200 or $250, and you\u2019re thinking,<\/p>\n<blockquote><p>Gosh, if I spent two weeks making this product, but I can make $2,000 a year every year on this product, then that means after a year or two, I made $1500 a week on the work that I\u2019ve put in and then, after that, it\u2019s gravy&#8230; it\u2019s profit.\u00a0\u00a0So I need to sell, let\u2019s say, six of the product over some period of time.\u201d<\/p><\/blockquote>\n<p>05:03 \u00a0Let\u2019s say you give yourself a couple of months to presell the product and you get two or three people in, and then you go ahead and say,<\/p>\n<blockquote><p>Hey, that gives me a good sign that I could sell more of this product, so let me build the product. \u00a0I\u2019m going to go and take it to market again and sell another three, four, or five units of this product, and now I\u2019ve made almost $2,000 already this year&#8230; and I knew I could probably expect it.\u201d<\/p><\/blockquote>\n<h2>What NEVER to do When Creating Your Products And Group Coaching Programs<\/h2>\n<p>05:28 \u00a0So you\u2019re doing a bit of a test market to take the temperature of what kind of sales can you expect from that product, program, or whatever it is. \u00a0That\u2019s definitely the right approach.<\/p>\n<p>You basically never want to build something and put a bunch of time into building it until you actually sell it.<\/p>\n<p>You want to sell it before you actually put it out there.<\/p>\n<h2>How to Eliminate The \u2018Will my Program Sell\u2019 Worry<\/h2>\n<p>05:56 \u00a0There are some detailed logistics to how you roll out a product. \u00a0Like when we built the <strong>Quickstart program<\/strong>, the <strong>Quickstart Bootcamp<\/strong>, the first time we sold that product, it was a bonus for a members\u2019 program called &#8220;Master Coach Council&#8221;.<\/p>\n<p>06:22 \u00a0Quickstart\u00a0was not sold as a separate product. \u00a0It was sold as a bonus for that program, and that program was one where we could put out a video each month, and then do a webinar. \u00a0So <span style=\"text-decoration: underline;\">I didn\u2019t have to build anything<\/span> to get people into that program.<\/p>\n<p>06:37 \u00a0Over time I published the Quickstart program, and <span style=\"text-decoration: underline;\">after a year or so of already getting paid for that content<\/span>, I separated that product out.<\/p>\n<p>I then sold it separately, and that product sold very well.<\/p>\n<p>06:51 \u00a0But I had a bit of a test market, I was being paid for my work, and I was able to generate other content on the way to separating out different products and marketing it separately. \u00a0So then I just had to put the work into marketing it, which is a lot less work than building the product itself.<\/p>\n<p>07:07 \u00a0There are all sorts of logistics and mechanics to how you might manage the timing of the promotion, the sales, and then the delivery of whatever it is that you\u2019re creating, but I would tell you this&#8230;<\/p>\n<p>If it\u2019s a live coaching program, as long as you\u2019re going to do one-on-one coaching within that program and then include content, you really just need to get a couple of clients. \u00a0You could probably justify building the program and doing at least some test marketing.<\/p>\n<p>07:38 \u00a0If you\u2019re going to do a group coaching-type of program or a group training program, that could be a little bit more dicey.<\/p>\n<p>Why?<\/p>\n<p>Because you may want to have four, five, six, or seven-plus people in that program before you start it.<\/p>\n<p>That means that you\u2019ve got to really hit the ground running and promote the crap out of that thing to know that you\u2019ve got a good test to see if nobody buys, or just one person&#8230; versus five, six, or seven people, and now you\u2019re in\u00a0the ballpark of being able to start the program fairly quickly.<\/p>\n<h2>How to Offer a New Group Coaching Program at an Introductory Price<\/h2>\n<p>08:11 \u00a0Another thing you could do is <span style=\"text-decoration: underline;\">offer it at an introductory price<\/span>.<\/p>\n<p>Let\u2019s say you want to sell the program for $250 eventually.<\/p>\n<p>When you first created the program, people may not believe that it is necessarily as valuable as you say it is, so you give an introductory price.<\/p>\n<p>Maybe sell it originally for $99, just this first time.<\/p>\n<p>08:34 \u00a0But if you make five, six or seven sales, you made some money&#8230;\u00a0It pays for you building that program and offering that program.<\/p>\n<h2>Why Selling Your Coaching Program For More Money Gets Easier Over Time<\/h2>\n<p>The next time you market the program:<\/p>\n<ul>\n<li>you know more about how to market it<\/li>\n<li>you\u2019ve made mistakes and\u00a0you\u2019ve learned from those mistakes<\/li>\n<li>you\u2019ve already done it before so you\u2019ve got case studies and testimonials<\/li>\n<\/ul>\n<p>&#8230;now you\u2019ve got even more ammunition to sell that program for $200 or $300 at that point.<\/p>\n<p>08:57 \u00a0So there are all sorts of different kinds of growth paths that you can take with creating a product, but remember&#8230;<\/p>\n<p>never create a product until you first promoted, tested the waters, and proven that there is demand for that product.<\/p>\n<p>You just never know until you promote it first.<\/p>\n<h2>The Development \u2018Lineage\u2019 From 1 on 1 Coaching to Large Scale Products<\/h2>\n<p>09:17 \u00a0Developing products? \u00a0That\u2019s a whole different psychology&#8230;\u00a0another animal altogether.<\/p>\n<p>Generally, the development process goes like this:<\/p>\n<p><span style=\"text-decoration: underline;\">You start with one-on-one coaching<\/span>, because you could fail to enroll any other clients, yet\u00a0you could still get away with that, because your first client\u00a0doesn&#8217;t\u00a0know that you don\u2019t have other\u00a0clients. \u00a0They\u2019re just working with you (in a silo) and it\u2019s fine with them.<\/p>\n<p>09:39 \u00a0You build up a certain amount of clients one on one, and then you <span style=\"text-decoration: underline;\">make the leap over to running a group coaching program<\/span>\u00a0and getting enough clients into a group to economically justify running that group.<\/p>\n<p>The economics of a group coaching program\u00a0can be really, really preferable to one-on-one coaching, but you do need:<\/p>\n<ul>\n<li>enough leads<\/li>\n<li>enough of an audience<\/li>\n<li>enough marketing power<\/li>\n<\/ul>\n<p>&#8230;to pull that off.<\/p>\n<p>So usually starting with a one-on-one approach is the easiest thing for starters&#8230; and <span style=\"text-decoration: underline;\">then<\/span> you move on to groups later.<\/p>\n<p>10:10 \u00a0Once you\u2019ve run those groups for a while, you\u2019ll see commonalities around\u00a0what your clients need and want. \u00a0You might next decide to <span style=\"text-decoration: underline;\">build a training that goes along with that group<\/span> or that you sell separately to that group.<\/p>\n<p>That\u2019s another level of specifying exactly what people are going to learn&#8230; what coaching you\u2019re going to offer them. \u00a0That\u2019s much more specific compared to\u00a0an open-ended group coaching\u00a0program.<\/p>\n<p>10:29 \u00a0Once you\u2019ve built a training that offers specific tutorials and information, you could actually <span style=\"text-decoration: underline;\">convert that live training\u00a0(whether it\u2019s virtual or not) into a physical product, or a virtual product\u00a0(an online product)<\/span>. \u00a0That\u2019s yet another layer or another level of development for the kind of coaching that you can offer people.<\/p>\n<p>10:53 \u00a0I hope you took some great value out of this tutorial\u00a0today. \u00a0What\u2019s your experience with group coaching? Does it work for you? Why or why not?<\/p>\n<p>What\u2019s your plan now that you\u2019ve watched this video?<\/p>\n<p>I\u2019d love to hear your feedback so make sure you leave a comment with your thoughts or questions.<\/p>\n<p>If you\u2019re still interested in starting your own <span style=\"text-decoration: underline;\">group coaching program<\/span>, training, or even a home study product, but you\u2019re a bit intimidated about it, I can understand. \u00a0The first time I built a group program, it was very nerve wracking, because I was thinking,<\/p>\n<blockquote><p>Do I have enough leads? Do I have enough relationships? Can I get people invest in this? How is this going to look to people if I offer this and I don\u2019t make enough sales to justify doing it?\u201d<\/p><\/blockquote>\n<p>The good news is that there are some approaches that will give you the best chance of winning in that process, and I have a <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/group-coaching\"><strong>special video training<\/strong><\/a> that discusses exactly that, <strong>&#8220;<a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/group-coaching\">How to Build, Promote and Run Group Coaching Programs<\/a>&#8220;<\/strong>.<\/p>\n<p>It covers<\/p>\n<ul>\n<li>the logistics of balancing the building, promotion, and delivery of these types of programs<\/li>\n<li>the timing and psychology involved<\/li>\n<li>more details on how you might want to approach the process of developing your own group coaching and training products and programs<\/li>\n<\/ul>\n<p>You can <a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/group-coaching\"><strong>get it instantly<\/strong><\/a> if you just go to\u00a0<a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/group-coaching\"><strong>this link HERE<\/strong><\/a>:<\/p>\n<p><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/group-coaching\">https:\/\/coachestrainingblog.com\/becomeacoach\/group-coaching<\/a><\/p>\n<p><a href=\"https:\/\/coachestrainingblog.com\/becomeacoach\/bio\/jeffrey-t-sooey\/\" target=\"_blank\"><b>Jeffrey T. Sooey<\/b><\/a><br \/>\nCEO, JTS Advisors<br \/>\nFounder, Coaches Training Blog community<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the one way you should never build your group coaching program? I&#8217;ve\u00a0talked to a lot of coaches who want to create a group coaching program, but almost all of them make this mistake that you should always avoid if you want your group to succeed. Below (and in the video)\u00a0we&#8217;ll\u00a0cover why most coaches create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[256,195],"tags":[],"class_list":["post-20152","post","type-post","status-publish","format-standard","category-group-coaching","category-life-coaching-business","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/20152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=20152"}],"version-history":[{"count":5,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/20152\/revisions"}],"predecessor-version":[{"id":20207,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/20152\/revisions\/20207"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=20152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=20152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=20152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}