{"id":14941,"date":"2013-09-10T06:03:20","date_gmt":"2013-09-10T14:03:20","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=14941"},"modified":"2023-07-28T18:23:45","modified_gmt":"2023-07-29T02:23:45","slug":"5-steps-to-finding-a-coaching-niche","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/5-steps-to-finding-a-coaching-niche\/","title":{"rendered":"5 Steps to Finding a Coaching Niche"},"content":{"rendered":"

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Are you a coach struggling with the decision on finding a coaching niche<\/strong><\/a>? Are you afraid that focusing on just one niche will limit your opportunities? If so, guess what? There’s no need to fear getting in to a niche.<\/p>\n

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Niches work. Niches make it easier for you to become an expert \u2013 a recognized go-to person in that niche. Niches can be profitable \u2013 very profitable. Think \u201cniche\u201d, and you will be on your way to coaching riches \u2013 professional, personally, and financially.<\/p>\n

Not convinced yet that niches work? Well, you will never really know until your try it, but here’s another opinion on finding a coaching niche<\/span> for more profit and success:<\/p>\n

http:\/\/www.coachingmillions.com\/334\/to-niche-or-not-to-niche\/<\/a><\/p>\n

Without any further ado:<\/p>\n

The 5 Steps to Finding a Coaching Niche<\/h3>\n

Step 1 – What is a Niche?<\/strong><\/p>\n

You need to understand what a niche is before you can start looking for them. A niche is a hot, expanding market within your coaching specialty that makes you the big fish in the small pond. A niche is a need; a need that you can fill with your coaching.<\/p>\n

Here is a brief list of potential niche markets for you to discover and build a practice around:<\/p>\n

Life Coach…<\/strong><\/p>\n

For retirees
\nFor working mothers
\nFor divorce recovery<\/p>\n

Career Coach…<\/strong><\/p>\n

For unemployed over 50
\nFor single mothers
\nFor work at home entrepreneurs<\/p>\n

Health coach…<\/strong><\/p>\n

For joint replacement patients
\nFor post-pregnancy weight loss
\nFor chronic illness recovery<\/p>\n

Others types of coaches…<\/strong><\/p>\n

Image or style coach
\nSocial security benefits coach
\nDebt recovery coach<\/p>\n

Narrower is better. Focus on a small sub-segment of a coaching field. But, there must be a need. Small market, big need is the key. Find that need and then learn all you can about solutions for that need. You also must learn how to market to those people with that need.<\/p>\n

You can also focus on professions, especially if you have specific experience or knowledge with a profession. Here is a sample list of professions around which you can build a niche:<\/p>\n

http:\/\/www.coachingmillions.com\/1625\/75-life-career-coaching-niches\/<\/p>\n

Step 2 \u2013 Follow Your Passions, but is There a Need?<\/strong><\/p>\n

Perhaps you are a wealth coach who loves real estate. You can narrow your focus and become a real estate wealth coach. Perhaps you are a female executive coach with a strong interest in women’s issues. You can begin to focus your attention and business on women executives.<\/p>\n

Perhaps you are a wellness coach who enjoys competitive sports \u2013 start focusing on athletes who play sports competitively. Perhaps you love to try new things \u2013 skydiving, hiking, kayaking, white-water rafting, bungee-jumping. You can turn your coaching practice in to a specialized life coaching business with a focus on getting people to enjoy life by doing those things on their bucket or fantasy lists.<\/p>\n

However, your passions won’t make you rich. The best niches come at the nexus of market needs and your passions. If there is no need which your passion fills, there is no niche.<\/p>\n

Step 3 \u2013 Be Creative and Think Outside the Box<\/strong><\/p>\n

Use this video to learn how to be more creative in your decision making \u2013 it can help you discover and select the right niche.<\/p>\n