{"id":11100,"date":"2012-03-20T06:03:24","date_gmt":"2012-03-20T14:03:24","guid":{"rendered":"http:\/\/coachestrainingblog.com\/becomeacoach\/?p=11100"},"modified":"2016-08-29T13:24:43","modified_gmt":"2016-08-29T21:24:43","slug":"success-is-the-best-marketing-for-consulting","status":"publish","type":"post","link":"https:\/\/coachestrainingblog.com\/becomeacoach\/success-is-the-best-marketing-for-consulting\/","title":{"rendered":"Success Is the Best Marketing for Consulting"},"content":{"rendered":"

When it comes to marketing for consulting<\/a><\/strong>, the proof is in the pudding. I\u2019m pretty sure that that means: if you aren\u2019t producing good results, don\u2019t waste my time. So here are three iron-clad ways to market your consulting in a way that will establish you as a real pro and bring you paying customers, too.<\/p>\n

First, You Make a Million Dollars<\/h3>\n

There is an old Steve Marten routine, where he mimics an infomercial announcer promising to show you how to make a million dollars, tax-free. Steve\u2019s first line is \u201cFirst you make a million dollars\u201d which is followed by an equally informative description of how not to pay the IRS any taxes on it. The point is that since the secret to marketing for consulting<\/span> is to help your clients succeed through your consulting, then the first thing you need to do as a consultant is help your first clients succeed \u2013 big time.<\/p>\n

Then You Get Your Clients to Speak Up<\/h3>\n

Actually, the trick is to make it really easy for your successful clients to tell everyone about it. One way to prime this pump is to give your first clients a deal saying that you\u2019ll give them a special price if they agree to be a reference, once you have delivered the goods. It is important for them to realize that they get to say what they really feel. And it is your job to see that what they feel is GREAT!<\/p>\n

Then Marketing for Consulting Becomes just Spreading the Word<\/h3>\n

So once you have success, marketing your consulting is all about capitalizing on that success. And this is how it\u2019s done: create a press release; put testimonials on your website; create a YouTube channel with a collection of videos of your teachings and testimonials; develop an e-newsletter featuring interviews and case studies about your client\u2019s successes. Et cetera. Et cetera. Et cetera. You get the idea. Or as a great PR person once shared with me: the best advertising is PR because everyone knows it is earned, not bought. And so it is with successful marketing for consulting!<\/strong><\/p>\n

Special Bonus \u2013 Learn 32 \u2018Guru\u2019 Transformation Techniques when you fill in the form at the top right and click the \u201cWatch The Videos Now\u201d button. You’ll learn how to become a life coach in 30 days.<\/strong><\/em><\/span><\/p>\n

Dave Iuppa<\/strong><\/a>
\nJTS Advisors Strategy and Accountability Coach<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to marketing for consulting, the proof is in the pudding. I\u2019m pretty sure that that means: if you aren\u2019t producing good results, don\u2019t waste my time. So here are three iron-clad ways to market your consulting in a way that will establish you as a real pro and bring you paying customers, […]<\/p>\n","protected":false},"author":3,"featured_media":11108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[195,514],"tags":[984,1341],"class_list":["post-11100","post","type-post","status-publish","format-standard","has-post-thumbnail","category-life-coaching-business","category-marketing-for-consulting","tag-life-coaching-business","tag-marketing-for-consulting","entry"],"jetpack_featured_media_url":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-content\/uploads\/2012\/03\/6023851307_36e272cece.jpg","_links":{"self":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/11100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/comments?post=11100"}],"version-history":[{"count":1,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/11100\/revisions"}],"predecessor-version":[{"id":19221,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/posts\/11100\/revisions\/19221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media\/11108"}],"wp:attachment":[{"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/media?parent=11100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/categories?post=11100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachestrainingblog.com\/becomeacoach\/wp-json\/wp\/v2\/tags?post=11100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}