Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone’s client. They belong to some group. They subscribe to some magazine or journal.
Your Prospective Clients Are Not New to the Planet
Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects’ shoes. Close your eyes and concentrate. If you were your prospect, who would you already do business with? What associations would you belong to? What magazines would you subscribe to? Think.
Ask for Help and Get a Reality Check
You certainly know some people who fit your target client’s picture. Ask them for help. Explain that you are not trying to sell them anything, but that you would really appreciate some help. Tell them that you are a coach. Tell them that marketing for coaches doesn’t come easy, but that it is one of the most important things you have to do. Do a reality check on your picture of your ideal prospect – you just might have missed something important.
In Marketing for Coaches There Are Always Several Ways to Make the Connection
Now that you are confident that you have a proper characterization of your target client, it is time to reach out.
Here are some options:
• Join their professional association – getting access to a membership directory.
• Join an appropriate LinkedIn Group.
• Use Adwords and offer a free whitepaper.
• Buy a mailing list form a publication popular with your target clients.
• Create a webpage based on keyword phrases popular with your target clients and offer a free coaching session.
• Offer to speak to a local chapter of a group your target clients belong to.
The list goes on and on, and it is all part of Marketing for Coaches.
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JTS Advisors Strategy and Accountability Coach