Group coaching is one of the best ways to leverage your coaching time and energy. It’s a one to many strategy rather than a one to one strategy, which means that you get paid by many (hopefully) clients for presenting your content and coaching only once.
Your Group Coaching Strategy
As a group coach, you need to plan your calls in advance. What exactly is the purpose of the calls?. Do you want to provide information and content on all the calls, some of the calls, before the calls? Is there a curriculum to follow with a beginning, middle and end? Or do you want to give your clients a more free-form experience by responding to whatever the group members bring up on the call? Will you provide accountability to help keep your clients moving forward? Will there be discussion and interaction amongst the participants? There is no right or wrong way to organize group coaching calls. Whatever serves your clients best is right.
Providing Content
For many group coaching programs, you might want to provide some education or content to your clients before the actual calls. The JTS Master Coach Council meetings are an example of this system. There are videos to watch before each call, and the calls are an opportunity to get coaching on the content. If there is something particularly critical in the videos, master coach Jeff Sooey, who runs these calls, reviews that content at the beginning of the call for anyone who hasn’t watched the videos yet. That way everyone is up to speed before the questions and coaching begin. Another way to handle this might be ask for a commitment from everyone in the group to review the materials before each call. Then hold them accountable.
As Always, Success Depends On The Right Mindset
When you commit to starting a group coaching program, commit totally. Once you set a start date, you need to make that group happen. There’s no looking back! Reverse engineer your planning so that you have sufficient lead time to develop your marketing and materials, and to launch your program. If you don’t have as many clients enrolled as you want, appeal to those who are already enrolled to bring along a friend who they think would benefit. Or make a special offer of some sort. When the start date comes around, though, run the program even if you only have two or three people in it. That’s how committed you need to be.
No matter how many or how few people come to your program, making it happen is an act of creation. Respect yourself and the process, feel proud of what you have accomplished, and learn from your mistakes. And be sure to leave a comment and let me know if these tips are helpful to you.
By the way… you’re invited to claim your FREE step-by-step “Master Coach Blueprint” video toolkit. Just go HERE now to get your master coach blueprint videos.
Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach
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