Make a Difference: Save Lives with Stress Coaching


As the underlying cause of the greatest killers in America – heart disease, stroke, cancer, alcohol and drug related deaths – stress is public health enemy number one. Through stress coaching, you can have a profound impact on your clients’ life and on turning the tide of this silent killer.

Good Stress. Bad Stress.

Personally, I am tired of comments on the virtues of “good stress”. You know how it goes: without some stress we lose motivation and wouldn’t get anything done. Fine. But today, most inaction is caused by emotional paralysis and the sense of total overwhelm brought on by stress.

The Roots of Modern Stress

To be effective at stress coaching, it is important to understand the origins of stress in our modern society. Stress begins with hyper-stimulation. People are bombarded with information about problems and issues that are beyond their control. People are also isolated since traditional communities have broken down over the past hundred years. As they yearn for connection and a sense of identity, they reach out over social media only to achieve a superficial connection. Soon virtually every system in the body goes into overdrive to address the sensed threat. In isolation, the person is not able to address the sense of panic either by resolving the problem or understanding that the threat is not real. So without outside help, the body stays in overdrive until it eventually breaks down.

The Art of Stress Coaching

A large part of stress coaching involves relaxing the emotions which have become so tightly wound. This can involve exercises like physical exercise, meditation, controlled breathing or listening to soothing music. Then either through strategic coaching or hypnotherapy, the stress coach can help their client to off-load the burdens which have overwhelmed them and dismiss or address them systematically. Finally the coach can comfort and reassure the client’s subconscious mind. In this way, the stress coach prepares their client to move ahead freed of their burdens and prepared to more effectively deal with stress in the future.

To learn more about how to generate an endless wave of high paying coaching clients, get your FREE Instant Access to our “Life Coaching Business Blueprint” video toolkit when you go HERE.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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  1. Hey Dave – great points here. Especially that most of us forget that some stress is good! I’m in total agreement that a lot of our stress does stem from total sensory overload . . . and it also stems from a culture of never saying no – and just holding back time in our schedules to relax and reflect. Thanks for the article.

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