The first thing many coaches want to do when they start their life coaching business is to choose a name. The process can take months, and it costs time that would be better spent on getting coaching clients. Unfortunately most life coaches don’t have the information they need to choose a great name when they are just starting their business.
The Formula For Success In Choosing a Life Coaching Business Name
Before you can choose a life coaching business name, you need information. You must clearly understand your ideal client, so you can choose a name that calls out to that person in a way they know you have what they want. How do you do that? The best way is to ask your potential clients. I know that sounds like suicide, but there is a way to find out in a way that conveys that you truly care. The best way is by surveying your list in order to find out what their greatest fears, frustrations and desires are regarding the problem you are planning to help them solve. If you are a business coach for example, you want to find out what their greatest fears, frustrations and desires are in their business.
The next step is to use their fears, frustrations and desires in a way to show that you are the resource for getting them what they want. Try to make it catchy, memorable, and in a brief form.
The New School Of Business
Gone are the old days where businesses flourished without really being about the client. If you want your life coaching business to be successful in the new economy, you’re going to need to take a stand for being about your clients. When your company name conveys their greatest fears, frustrations, and desires; they will automatically assume that you have the power to help them.
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JTS Advisors Bi-Designated Strategy and Accountability Coach